Fiona Mellor Gaicd

Fiona Mellor Gaicd Email and Phone Number

Executive General Manager | Interim CEO | Chief Commercial Officer | ex-NewsCorp | Board Director | Advisor. Revenue, Media, Sales & Marketing, Audiences, Subscriptions, Content. Community, Sport, Govt, Real Estate, NFP. @ Phillip Island Nature Parks
Fiona Mellor Gaicd's Location
Melbourne, Victoria, Australia, Australia
Fiona Mellor Gaicd's Contact Details

Fiona Mellor Gaicd personal email

About Fiona Mellor Gaicd

People describe me as a curious, determined leader who draws great energy from building coalitions to achieve a common purpose. I’m concise and transparent when communicating and articulating the vision in digestible ways. Many of the teams I’ve led will tell you that I actively encourage people to chase the legacy they’d like to leave and to continue to learn and grow in search of becoming the best versions of themselves.My track record includes sustained revenue growth, continuous profit improvement, transformation of businesses in decline, product innovation, navigating federated business models, data modelling, digital innovation, customer engagement, audience growth (national to niche community audiences), rights negotiations, pricing strategies, stakeholder management - corporates, associations & government.I’m proud of the achievements that span media and more recently sport. Leading some of the largest revenue remits in media with highly respected, high performing teams. My time at NewsCorp delivered EBITDA improvement, revenue and audience growth and large transformation projects. Growth is in my DNA.And, more recently, my career has taken me to sports administration, why? because when you work at News Corp major categories like retail, sport and entertainment and the intersection of all is a key focus. I’ve gained valuable insights and strong relationships across the sports administration network, government ministerial dealings, first-hand knowledge of live vision broadcast production and new, key stakeholder relationships particularly the wagering sector.Now, as I embark on my next executive role, I’m advising various business sectors identifying key challenges and opportunities – a disability technology platform; property investment; and media company to name a few. This work includes business plans, strategy plans, pipeline prioritisation (in readiness for a capital raise), organisation redesign, product pricing and asset sustainability assessments.Outside of work I enjoy mentoring, health & fitness, family time, experiential learning, technology updates and my beloved pooch. I love Melbourne’s culture scene, sport, art, entertainment, learning Italian, eating out and the joy of my greenhouse. And I am committed to my board director role and elevating the work of RULE Prostate Cancer.

Fiona Mellor Gaicd's Current Company Details
Phillip Island Nature Parks

Phillip Island Nature Parks

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Executive General Manager | Interim CEO | Chief Commercial Officer | ex-NewsCorp | Board Director | Advisor. Revenue, Media, Sales & Marketing, Audiences, Subscriptions, Content. Community, Sport, Govt, Real Estate, NFP.
Fiona Mellor Gaicd Work Experience Details
  • Phillip Island Nature Parks
    Board Member
    Phillip Island Nature Parks Oct 2024 - Present
    Summerlands, Victoria, Au
  • Fmt Advisory Services
    Senior Advisor
    Fmt Advisory Services Aug 2024 - Present
    Currently advising on business plans, strategy plans, pipeline prioritisation (in readiness for a capital raise), organisation redesign, product pricing and asset sustainability assessments.
  • Rule Prostate Cancer
    Non Executive Director
    Rule Prostate Cancer Nov 2019 - Present
    North Melbourne, Vic, Au
    Rule Prostate Cancer and Australian Prostate Centre is a unique medical facility offering world class research, education, treatment and support in North Melbourne's medical precinct.
  • Harness Racing Victoria
    Chief Commercial Officer (Cco)
    Harness Racing Victoria Jan 2022 - Jun 2024
    Flemington, Vic, Au
    Responsible for growing commercial revenue, managing external strategic relationships with broadcast, external media, sponsors, government and wagering services providers; internal stakeholders - 28 Clubs and participants. Consumer revenue, digital assets, audience/fan growth, marketing, content, events, broadcast production, product innovation and comms.
  • Harness Racing Victoria
    Interim Chief Executive Officer
    Harness Racing Victoria Sep 2022 - Jan 2023
    Flemington, Vic, Au
    Reporting to the Board, Minister for Police, Crime Prevention and Racing, Office of Racing. Responsibilities included EBITDA improvement, driving the strategic direction, governance and risk, venue P&L, 28 clubs infrastructure projects, revenue growth, industry stakeholder engagement, funding projects, integrity and welfare of the sport.
  • News Corp Australia
    Executive General Manager
    News Corp Australia Apr 2017 - Aug 2019
    Sydney, Nsw, Au
    NewsCorp Communities - Responsible for EBITDA improvement and future sustainability modelling of 70+ community titles, their digitisation strategy and paid content subscription models across Australia. Responsibilities included new audience growth, revenue growth - sponsors, advertisers and consumers, key stakeholder relationships, strategy, new improved products, performance marketing, content performance, consumer events, across a federated leadership model and the introduction of shared services.
  • News Corp Australia
    Executive General Manager
    News Corp Australia Apr 2017 - Aug 2019
    Sydney, Nsw, Au
    News Corp Real Estate Category - Responsible for revenue growth, new digital product suite, monetising content, new pricing strategy across 146 real estate brands nationally.
  • News Corp Australia
    Publisher/General Manager
    News Corp Australia Apr 2014 - Mar 2017
    Sydney, Nsw, Au
    Leader Community News - NewsCorp's largest community news group publishing 26 publications and websites. Responsible for EBITDA growth, operations, brand relaunch, audience growth, content performance, product development, strategy, contract negotiations, revenue, editorial oversight, marketing - consumer and B2B, insights, customer experience, production, logistics, supply chains, sponsorships and events.
  • News Corp Australia
    Publisher, Mx
    News Corp Australia Aug 2012 - Apr 2014
    Sydney, Nsw, Au
    mX was established as a free commuter newspaper across Melb, Syd, Brisb. Distributing 260,000 publications M-F. Responsible for EBITDA growth, app design and launch, operations, product development, audience growth, strategy, contract rights negotiations, revenue, editorial oversight, marketing - consumer and B2B, insights, customer experience, production, logistics, sponsorships and collaborations.
  • News Corp Australia
    Advertising Director, Herald Sun & The Weekly Times
    News Corp Australia Apr 2005 - Jul 2012
    Sydney, Nsw, Au
    The Herald & Weekly Times Limited with titles Herald Sun and The Weekly Times both enjoy number 1 news and information audience status with the highest readership across all publications in Australia.
  • News Corp Australia
    Victorian Sales Director
    News Corp Australia Sep 1999 - Apr 2005
    Sydney, Nsw, Au
    A division servicing all Victorian based head office business across key strategic clients, media agencies and creative agencies.
  • Community News
    Non Executive Director
    Community News Apr 2017 - Jun 2019
    Osborne Park, Western Australia, Au
    A JV between Seven West Media and NewsCorp across 17 community titles and websites. I was a NewsCorp appointed NED with an independent Chair.
  • Diakrit International
    Non Executive Director
    Diakrit International Apr 2017 - Jun 2018
    Stockholm, Se
    DIAKRIT is the world's leading PropTech providing innovative cloud-based visualisation tools. Located in Australia, NZ, USA, Sweden, Norway, Denmark and Thailand.

Fiona Mellor Gaicd Skills

Newspaper Direct Marketing Media Strategy Social Media Digital Transformation Magazines Online Marketing Digital Strategy Brand Development Content Management Press Releases Media Relations Audience Development Mobile Marketing Digital Media Publishing Advertising Sales Advertising Lead Generation Media Planning Editorial Technology Enabled Business Transformation New Media Online Advertising Content Strategy Marketing Editing Social Media Marketing Radio Marketing Communications Marketing Strategy Copywriting Newspapers Sponsorship

Fiona Mellor Gaicd Education Details

  • Australian Institute Of Company Directors
    Australian Institute Of Company Directors
    Gaicd

Frequently Asked Questions about Fiona Mellor Gaicd

What company does Fiona Mellor Gaicd work for?

Fiona Mellor Gaicd works for Phillip Island Nature Parks

What is Fiona Mellor Gaicd's role at the current company?

Fiona Mellor Gaicd's current role is Executive General Manager | Interim CEO | Chief Commercial Officer | ex-NewsCorp | Board Director | Advisor. Revenue, Media, Sales & Marketing, Audiences, Subscriptions, Content. Community, Sport, Govt, Real Estate, NFP..

What is Fiona Mellor Gaicd's email address?

Fiona Mellor Gaicd's email address is fi****@****ail.com

What schools did Fiona Mellor Gaicd attend?

Fiona Mellor Gaicd attended Australian Institute Of Company Directors.

What skills is Fiona Mellor Gaicd known for?

Fiona Mellor Gaicd has skills like Newspaper, Direct Marketing, Media Strategy, Social Media, Digital Transformation, Magazines, Online Marketing, Digital Strategy, Brand Development, Content Management, Press Releases, Media Relations.

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