Led end-to-end design process for internal tools, supporting core life insurance workflows across underwriting, policy administration, and actuarial. Responsible for user research with subject matter experts to help scope and design analytics solutions to provide insights to aid decision-making.

EdSurge is an independent education technology information resource and community. -Responsible for user research, designing product features, optimizing and testing designs, and developing a global design language. Spearheaded core redesign efforts, managing the development cycle, gathered stakeholder requirements, and coordinated alignment across the company.EdSurge was acquired by the International Society for Technology in Education (ISTE) in 2019.

Fig is a crowdfunding and investing platform for independent video games.-First on-staff designer. Responsible for research, designing product features, optimizing and testing designs, defining style guides.

Lead UX designer for Uversity’s SaaS based enrollment management products, which improve the conversion of prospective and admitted students at over 140 colleges and universities. Responsible for iOS, Android, mobile web and desktop applications.Uversity was acquired by TargetX in 2015.

• Contributed to strategy development for maximizing partnership opportunities and identified new opportunities and in the platform landscape.• Partnered with Business Insights to identify knowledge gaps and commission database analysis, in order to inform business decisions.• Coordinated announcements of new platform partnerships and integrations.• Develop and ran marketing initiatives together with partners.• Promoted partners and third party apps to the SoundCloud community.

Responsible for Go-To-Market strategy, marketing, PR and monetization initiatives. Led cross-functional stakeholder meetings on a weekly basis and reporting business performance against goals each month. Additional focus on driving mobile adoption for the launch of Flickr’s Android App and managing key brand partnerships.

Responsible for defining brand positioning, management of Flickr's brand in partner activity, creating tailored, innovative programs to exploit Flickr’s core assets – community, editorial, brand and technology to create global awareness. • Developed and defined messaging, positioning, voice and visual imagery for the brand and executed brand audit and plan to achieve consistency across all contexts, including social media.• Streamlined brand permissions process for 3rd party product integrations, packaging and advertising campaigns. • Managed valuable brand partnerships to leverage the Flickr brand, including the The Commons on Flickr, working with institutions such as the Library of Congress and Flickr’s non-profit donation program, Nikon and Epson.• Collaborated with Community management team to produce engaging online community events, achieving 20K+ members and unique content submissions.

• Identified and cultivated relationships with key partners and communities; successfully launched partner activities to broaden awareness in key consumer segments.• Led the creation, launch and management of Flickr sponsored groups, with partners including Ford, Converse and Getty Images. Converted feedback into recommendations for the wider team. Reported on the effectiveness of campaigns and documented best practice guidelines.• Managed Flickr’s brand within partner activity, marketing budget and raising awareness and understanding among internal and external partners of the opportunities with flickr.com in Europe and other regions outside the US.• Planned, coordinated and delivered numerous high-touch point, grassroots community events across Europe.

• Focus on Yahoo!’s Communications & Communities products in European markets, in particular Mail, Chat, Groups and Flickr.• Developed and managed creative briefs and the design resource for media and production needs.• Implemented eCRM program across Europe for all new Yahoo! Mail registrants.• Coordinated Go-To-Market Marketing and PR for the European product launch for Flickr in June 2007.• Launched and managed the Yahoo! Groups blog. Maintained an active group of key moderators for Yahoo! Groups and performed community outreach/consumer research to support Go-To-Market initiatives.

• Marketing lead for Yahoo! Personals end-of-life product transition to Match.com in United Kingdom and Germany. Created and approved all consumer-facing content during this period, ensuring minimal service disruption. Worked successfully with Match.com staff to ensure a smooth business transition.• Responsible for implementing customer contact strategy and increasing user conversion, engagement and retention. Managed the eCRM program across Europe, including reporting, forecasting and analysis of data.• Managed copywriting, site content and advertorial placements, including sourcing agencies, freelancers and other suppliers.• Worked with cross-functional teams on a diverse range of projects, including supporting EU affiliate schemes, distribution deals, SEO projects, QA, CMS updates, business modeling and forecasting.

• Office Management for a online travel start-up. Utilized strong communication skills to liaise with key travel industry clients (Expedia, Lastminute, Opodo) on a day-to-day basis, managed records for each partner accounts, tracked commissions and conducted market and consumer research.