Fiona Mitchell work email
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Fiona Mitchell personal email
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Growing brand recognition and love through bold, compelling, connected campaigns and engaging retail environments.I value building relationships and connecting creative teams to build networked narratives. Effectively influence and inspire business partners by championing ideas, articulating clear vision and empowering people to do their best. I thrive on developing shared best practices, incorporating diverse perspectives and expertise. Empathetic and continual learner. Experienced in navigating complexity and driving for change.Omnichannel: Strategic thinker known for creating recognizable, high-performing omni-channel marketing campaigns with world-class agencies and Inhouse teams.Brands, Collaborations, Positioning: Launch high-profile partnerships, creating high demand for limited-time collaborations, and unique national brand shop-in-shop experiences.Store Experience & Engagement: Craft engaging, emotional, and inclusive environments for best-in-class retail experiences.I’m fortunate to have lead many high-performing Campaign and multi-channel bodies of work, partnering with and learning alongside some of the best creative agencies world-wide, (Target Creative, W+K, Deutsch, 72 & Sunny, Mother, David Stark Design), launching Design partnerships and collaborations for Target, leading innovations and being a thought-partner across the retail team. Always learning. - Strategic Thinker- Excellent Communicator- Passionate Collaborator- Creative Instigator
Walmart
View- Website:
- walmart.com
- Employees:
- 540929
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WalmartUnited States
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Sr. Director, Creative. ConsultingWalmart Apr 2024 - PresentBentonville, Arkansas, Us
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Sr. Director, Creative – Store Experience MarketingTarget Apr 2021 - Sep 2023Minneapolis, Mn, UsFormed and led a specialized creative team for Store Experience Marketing center of excellence – building acumen, elevating best-in-class creative, defining new processes to guide team, creative agency and business partners. Crafted multi-sensorial in-store immersive experiences and design systems, connecting seasonal narrative across digital channels. Oversaw all category in-store communications and experiences. Engaging experiences for designer partnerships, private brands, events and shop-in-shops like Ulta Beauty, Disney and Apple. Welcomed, celebrated and immersed guests in our brand and retail space.Advanced diversity of team to better represent our customers, demographics and develop more fully-informed perspectives and skills for our work and our collective team growth.Mentor, Marketing Connect – Target internal mentoring program. -
Sr. Director, Creative – Brand + Seasonal CampaignsTarget Jun 2018 - Apr 2021Minneapolis, Mn, UsLed and developed team of over 50 creatives and 6 direct reports responsible for Seasonal omnichannel campaigns, Hardlines categories (Toys, Electronics, Licensing), Grocery and Target Brand – a brand with 98% recognition in the US.Talented internal team honed multi-disciplinary skills and competitive brand advantages taking on Target Run, Heritage months, Community Relations, Soccer, Halloween, Easter, Back to College & Sustainability campaigns, crafting provocative ideas from concept to execution, applying deep brand knowledge and cultural acumen. Resulted in multi-million dollar savings in agency expenses.Discovered, onboarded new agency partners, and maintained relationships with valuable partners critical to our brand, Holiday and Back to School omni-channel campaigns.
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Creative Director / Sr. Group ManagerTarget Oct 2005 - Jun 2018Minneapolis, Mn, UsDirected some of the largest and most imaginative storewide seasonal campaigns, guiding multiple internal & external creative teams. Holiday Toycracker with John Legend & Chrissie Teigen, Back to College, Back to School, Wedding, Halloween.Working differently, re-thinking and initiating new collaboration practices and creative tools, overseeing design and branding for OLV, Broadcast, Print, Audio, Activations and events. Built trusted relationships with marketing, strategy, planning, insights, visual merchandising and merchant teams.Innovative design partnership brand development, crafting branding, packaging, events and storytelling for Hunter, Giada De Laurentiis, Orla Kiely, Dror, and Sami Hayek for Target and the proprietary Itso storage system in partnership with IDEO. Launched marketing partnership for Heath & Hand with Magnolia (Chip & Joanna Gaines).Brand vision partner for Home categories. Constant ideation partner for cross-functional teams and creative charettes across all businesses at Target.Confident presenter and curious open-minded seeker of the next.
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Creative DirectorBath & Body Works 1998 - 2005Columbus, Ohio, UsDeveloped and lead internal creative teams responsible for branding, packaging, in-store advertising, extensive new product line introductions.Launched multiple innovative and nimble new store concepts with cross-functional partners. (White Barn Candle Co., Bath & Body Works UK, Bath & Body Works Flagship stores, C.O Bigelow.)Demonstrated brand development expertise working with international brands (L'Occitane, Shiseido, American Girl) crafting new exclusive partnerships, products and multi-layered launches.Experienced in leading teams, recruiting, coaching, and developing creative talent. -
Associate Creative DirectorL Brands 1994 - 1998Columbus, Oh, UsIdeated and lead creation of campaigns and product launches for Bath & Body Works, and Victoria's Secret Beauty.Hands on creative leader: driving branding, photo art direction, packaging and award-winning innovative store signage for the two most profitable companies in the Limited Brands Portfolio. -
Assoc. ProfessorOhio University 1990 - 1993Athens, Ohio, UsDesigned curricula, taught full course-load in Illustration, Graphic Design and Typography.Grant-writing, served on University committees, School co-ordinator for the OU Student Columbus Society of Communicating Arts and American Center for Design chapters.
Fiona Mitchell Skills
Fiona Mitchell Education Details
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Birmingham Institute Of Art & Design, UkGraphic Design -
University Of OklahomaVisual Arts
Frequently Asked Questions about Fiona Mitchell
What company does Fiona Mitchell work for?
Fiona Mitchell works for Walmart
What is Fiona Mitchell's role at the current company?
Fiona Mitchell's current role is Sr. Director, Creative. Consulting.
What is Fiona Mitchell's email address?
Fiona Mitchell's email address is fm****@****ape.net
What is Fiona Mitchell's direct phone number?
Fiona Mitchell's direct phone number is (612) 304*****
What schools did Fiona Mitchell attend?
Fiona Mitchell attended Birmingham Institute Of Art & Design, Uk, University Of Oklahoma.
What skills is Fiona Mitchell known for?
Fiona Mitchell has skills like Brand Development, Advertising, Creative Direction, Packaging, Art Direction, Graphic Design, Photography, Illustration, Creative Strategy, Typography, Adobe Creative Suite, Retail.
Who are Fiona Mitchell's colleagues?
Fiona Mitchell's colleagues are Chris Bowker, Mary Speegle, Grant Schneider, Ivan Wilkerson, Diposhree Ddutta, Sarah Suttle, Ron Wolfe.
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