Fiona Paolino Email & Phone Number

Fontana, California, Us

Graphic Designer with over five years’ experience in developing engaging and innovative digital and print designs for clients. Highly adept at visual strategy, layout development, branding, print and new media advertising. Specialty is creating and organizing content for ecommerce - making the buying a decision a no-brainier for your customer.User Experience• Web and mobile design• Web form design• Usability testing• Content strategy• WireframingGraphic• Logo design & branding• Advertisements• Original Social Media Content• Package design• Image retouching• Wordpress managementFine Art• Letterpress• Papermaking• Painting• Drawing• Art installation

Royal Garden is the ecommerce branch of Yotrio Corporation, selling patio furniture directly to the customer through our website and other ecommerce marketplaces such as Amazon, Wayfair, Hayneedle and Houzz. As Media Operations Manager it was my job to create original content that was interesting and educational, and make a plan present it to the customer. • Coordinated and Directed photoshoots for the 2016-2018 Collections, staying below set budget.• Created original product content that simplified key features of the set for the customer.• Retouched Photography to ensure colors are consistent with what customer was going to receive.• Designed a complementary swatch program, to help minimize returns based on color.• Created templates for white label packaging for product to be sold across multiple marketplaces.• Designed a text free assembly manual - simple for customers & minimizing cost of reprinting.• Considered the Product Expert. Team came to me with all questions regarding the product.• Worked closely with our customer service team to create templates that created a consistent voice and standards to how we communicate with customer.

Taizhou, Zhj, Cn

Work alongside industrial design and sales team to research market trends and create marketing materials to aid in sales. Duties shifted from package and display design into a project manager role working with outside printing and media teams to create materials that continually support brand identities.• Present trend research at customer meetings in Canada and across the US.• Coordinated photoshoots, videos, and printed materials with outsourced companies. • Directed filming & editing of assembly instruction videos.• Manage SEO to create visibility for product assembly videos. • Work cohesively with international sales & design teams to create presentations.• Overseas experience working in China at factory level and setting up showroom.• Manage and create marketing materials, packaging & display artwork.• Create guidelines for brand identity and to keep uniformity between projects.• Principle reference for all color and product trends.• Create marketing materials, packaging and display artwork.• Managed and created all in house graphics.Yotrio Corporation is an outdoor furniture company that designs and manufactures patio furniture to many well known retailers such as Home Depot, Lowes, Kohls, Costco, Sams Club, Walmart, Menards and many more. Yotrio has branches internationally that sell furniture to the United States, Canada, Mexico and Europe.I managed photography and marketing materials for two other branches of Yotrio; Sunvilla our Specialty Brand that sells to Costco & Sams Club, and Royal Garden our Ecommerce Branch that sells online directly to the customer.

Santa Barbara, Ca, Us

• Art installation, lighting, and preparing gallery space for various art exhibitions.• Co-curated three exhibitions. • Curated an exhibition of solely my work. • Worked with a small team of two to three people.This was a great experience for community involvement and to see many local emerging artists work.

Santa Barbara, Ca, Us

Worked continuously through college career. Main duties at the main desk were the circulation of library materials, knowing all policies and effectively communicating with all patrons of the library.• Trained and assisted in managing 25-35 student library workers.• Proficient in using Aleph cataloging software. • Knowledge of procedures and effective communication with patrons.• Always described as a pleasure to work with and be around.Time working at the university library provided me with experience in customer service in a professional setting dealing with a wide variety of individuals ranging from faculty, students, and researchers.

Santa Barbara, Ca, Us

Working with Brian Matthews, the former Assistant University Librarian, doing outreach and publications work. • Established content strategy that laid the groundwork for UCSB library social media.• Researched current and most effective ways to utilize social media.• Stayed on top of campus current events and student life.• Writing a plan to get faculty, alumni, current and future students involved in campus life and library events.• Posting professional articles and links that would benefit our Facebook followers.

Main goals during this internship were to gain experience in the administration and public outreach aspect of the Fine Art practice. Working closely with George Legrady who is a current practicing artist as well as a joint professor in two art departments gave a wide range of projects to assist with.• Worked closely with artist George Legrady to aid with public outreach projects. • Composed letters to Museum / Gallery Curators for funding and call for entry in upcoming shows.. • Created layouts of exhibited art in published art/architectural books.• Assembled research grants that secured funding for Legrady’s upcoming exhibitions.• Assembled bibliographies for past projects.• Public relations.• Exposure to Fine Art practices and self promotion of an artist.

Balboa, California, Us

Worked my way up from hostess, runner, fountain to server. Gained experience in customer service and was always described as a pleasure to work with.

Bachelor'S Degree, Major In Art Studio, Minor In Art History

Master Of Fine Arts (Mfa), Web Design And New Media

Certification, Graphic Design, Visual Communication, And Fine Art