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As the strategic lead on all projects at Geometry Knightsbridge, working with a small fast-paced team, I've delivered a wide range of BTL projects, both in market and above market (for European and Global client teams) ensuring that we create engaging and commercially effective sales-driving solutions. My role is very client facing, and I have established strong relationships with local, regional and global marketing and consumer planning teams.Geometry Knightsbridge is a sister agency to Geometry's flagship London office. Set up with a start-up mentality, we offer clients a more bespoke service by a nimble & agile team. My time here has been enjoyably hands on, self-directed and wide ranging in scope. Geometry Knightsbridge is the shopper marketing agency of record for Diageo Europe and I am therefore the strategic shopper lead on projects for some of the biggest brands in the alcohol category including Guinness, Hop House 13, Baileys and Gordon's, As well as delivering commercial & creative strategies and insight for a wide range of client projects, I have instigated and managed qualitative and quantitative research for clients, including mobile ethnography for Colgate, devised and led client inspiration and skills development workshops, and client+customer marketing innovation sessions. Clients: Diageo, Colgate Palmolive, Treasury Wine Estates, NestléBrands: Guinness, Gordon's, Tanqueray, Baileys, Hop House 13, Blossom Hill, Wolf Blass, Lindemans, Colgate, KitKat

Responsible for consumer insight, strategic input, creative briefing and presentation for existing clients and new business opportunities. Specialising in FMCG, grocery and retail, across a wide range of channels including social, digital, in store, PR, on pack, OOH, TV and CRM. Develop marketing and brand strategies including running client and internal workshops. Further developed knowledge of effective in store marketing through POPAI training and delivered best practice shopper journey for grocery and FMCG clients. Head up Food and Drink Expert Team, producing weekly reports on developments in F&B and grocery retail, and presenting regular in-depth reviews to all colleagues and for company PR. Identify appropriate methodologies and brief suppliers for wide range of research including reports for publication. Clients: Budgens, Londis, Amoy, Robert Dyas, Rachel's, Swarovski, Frylight, OMSCo (Organic Milk), Fanta, Dr Pepper, Audley Retirement Villages

Delivering actionable insights and strategic thinking based on consumer and business research and understanding. Invaluable member of new business team, researching, writing and delivering pitch presentations. Liaise closely with creative, media and account teams to ensure that we deliver effective solutions to a range of clients including retailers Carpetright, Bathstore and Budgens, as well as FMCG brands such as Pilgrims Choice, Clarence Court and Tilda. Work with clients to identify NPD opportunities based on consumer and business insight. Commission and manage bespoke qualitative and quantative research projects. Responsible for identifying and reporting on new digital campaigns and marketing strategies, and identifying consumer trends across sectors and audiencesClients: Budgens, Londis, Multiyork, Bathstore, Carpetright, Pilgrims Choice, Yazoo, Clarence Court, Tilda

Development of company’s major account, Diageo, the world’s leading premium drinks business. Strategic business development, planning of communication strategies, and hands-on management of high-profile, multi-site POS, brand identities, internal communications and publications. Researched and wrote articles for client publications, brand manuals, newsletters and websites as well as proposals. Devised and delivered brand training programmes. Set up and run consumer focus groups, and delivered reports and recommendations on findings. Led teams of designers and account managers to deliver high-quality work, frequently to tight deadlines. Gained in-depth knowledge of responsible alcohol marketing and Travel Retail (Duty Free). Also drove business development, including identifying new opportunities and leading pitches.Clients: Diageo, London Borough of Lambeth, DNV, Unilever

From the start this role was very self-directed, maintaining and growing a wide variety of existing accounts while winning and developing new ones. Directed pitches at a strategic level, managing the team, and writing and presenting proposals. Controlled budgets to achieve best result for client while exceeding business targets and getting the most from the team. On marketing and publishing projects wrote and subbed copy. Set and controlled schedules, and developed marketing plans. Briefed designers, photographers and copywriters. Responsible for sourcing and managing external suppliers.Clients: Aristel Hotels, Ascham Homes, Capita Insurance Services, Lexus, London Borough of Waltham Forest, Royal Bank of Scotland, OyezStraker Group, Surrey County Council, WIZO.uk (charity)

Responsible for management of corporate reporting projects for FTSE100 and blue-chip clients as well as online reporting and international branding projects. Initiated and controlled schedules, fees, budgeting and billing. Liaised with clients at highest level, and worked closely with designers, copywriters, printers and other external agencies. Worked on own initiative, and as an integral part of various teams.Clients: AMEC, Barclays, BBC World Service, British Heart Foundation, Diageo, Kingston Communications, Logica, Provident Financial, ReMark Group

Corporate design consultancy. Managed numerous concurrent projects, including corporate communications, branding, marketing, internal communications and other print and digital projects. Created and managed schedules and costings, including invoicing. Researched and wrote proposals. Proofread and passed work on press, as well as initiating a variety of process systems.Clients: AMEY, BBC, National Express, Sedgwick Group, 600 Group, Vitec Group

Artwork and project management for all print production projects at this medical publications company, which included video-support literature, educational and marketing material. Key team member on digital projects such as CDiClients: Merck, Schering-Plough, Glaxo