Passionate about the online and digital world with proven experience in ecommerce strategy, growth and implementation. Improving the online customer experience through optimization, internet functionality developments and rich internet applications with a strong focus on all aspects of online marketing to drive relevant traffic and conversion to sale.Specialties: eCommerce and online strategy, implementation and management. Operational management of eCommerce website functionality projects, new developements, rich internet applications, SEO. Content strategy, analysis and usability. Online marketing including SEM, POA, affiliates, email marketing, viral marketing, social media. Multi-channel integration to conversion, sales and customer experience. Database growth strategy and execution.