Fiona N. Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Los Angeles, California, United States

Riverside, California, United States

- Increased social media marketing engagement by 800 clicks in 90 days on activation of Adobe Creative Cloud through driving student product awareness- Formulated a marketing plan, strategizing program initiatives, capturing interest of 250 students and 20 clubs- Analyzed engagement on social media with quantitative data, resulting in 2 new marketing initiatives and 80% increase in student interest

Riverside, California, United States

- Increased user engagement by 14% across 4 platforms through new marketing strategies, measuring efficacy against key performance indicators on Hootsuite Analytics- Collaborated closely with the Assistant Dean to curate and execute all marketing campaigns and outreaching- Conducted market research and quantitative data analysis to identify potential opportunities for brand growth- Generated a marketing analytics report on user engagement, reach, and other benchmarks

- Increased website traffic by 85% from previous recruitment term, implementing new features, utilizing data from consumer research- Streamlined user flow for a faster user experience with consistent style and formatting on all pages- Designed a LinkTree to market the website on Instagram, focusing on consumer reach and retention

- Conducted 7 user interviews to better understand student preferences in digital media platforms - Developed design system for website style and organization, increasing user engagement by 30%- Designed a semi-structured interview system to define problems in user behavior on old website - Created user flows and wireframes for a new website prototype, utilizing user feedback and research

- Increased chapter funds by 60% from previous term, raising total per quarter from $275 to $430- Achieved up to 400 views per Instagram story, utilizing social media as a main source of marketing- Increased member engagement retention by facilitating digital marketing participation on social media

Riverside, Ca

- Developed personalized conversations with customers, strengthening relationship through knowledge in consumer psychology and sales - Effectively communicated with team of 5, resulting in accurate customer preference accommodations- Attentive to consumer behavior, providing quick problem-solving skills for various consumer groups

- Directed and planned Social Retreats (Winter & Spring) for 100+ members and staff - Managed data in event-planning through mastery of Google Suite (Doc, Sheets, etc.) - Hosted 10 fundraiser events as main funding for organization with 500+ active members, raising $100+ per event

Riverside, California, United States

- Collaborated with intern class & led group projects, virtual tabling sessions, and general member meeting schedules - Organized a year-round program draft of interview, programs, and professional development events for potential incoming interns- Collaborated in designing a new website through wix.com, implementing fading drop-down menus for more accessible user experience

- Marketed graphic instructions, helping organizations receive $110,00 in funding, exceeding pre-pandemic numbers by 12%- Utilized Photoshop and Canva to create marketing materials, aiding 300+ student organizations on campus- Managed Instagram and LinkTree profiles, increasing accessibility and transparency for student funding

Business Administration - Bs, Marketing

Activities and Societies: UCR School of Business Marketing Team, Phi Chi Theta Business Fraternity, Vietnamese Student Association.

Data Analytics - La Cohort 498

Activities and Societies: Google Data Analytics Professional Certificate, Excel, Python, Tableau, SQL

High School Diploma