Fiona Purcell Email & Phone Number

Australia

Australia

Wollongong, Australia

Fiona works as a sub-editor in the ABC's National Regional Distribution Team. In this role she subedits, publishes and distributes digital articles, liaises with regional journalists and Chiefs of Staff to maintain article quality, and ensures articles are in line with ABC editorial policies. In addition to this, she distributes regional content throughout the ABC network to give articles maximum exposure, and manages the ABC Rural Facebook and Twitter accounts.

Sydney, Australia

Social Media Editor at Kidspot.com.au, Australia's biggest parenting website. Responsible for strategically delivering engaging social media content across Kidspot's social media channels.Roles include:- Analysing trending news and social media topics and reporting them to editorial teams to produce clickable stories to boost web traffic- Staying up-to-date with Facebook algorithm changes, updating Kidspot’s social media strategy accordingly and informing Kidspot team members of these changes- Managing the Kidspot social media team to schedule content across Facebook, Twitter, Instagram and Pinterest - Representing Kidspot on Channel Ten’s morning show, Studio 10 for their weekly ‘Daily Dilemma’- Hosting Kidspot’s Facebook live video interviews- Producing Kidspot's weekly and bespoke podcasts; The Juggling Act and The 10th Month- Writing engaging on-brand articles designed to go viral in order to boost Facebook reach and engagement and boost web traffic- Analysing social media content and strategies of competitors to identify their strengths and weaknesses- Working closely with the News Corp Women's Network editorial teams to mentor them with construction of headlines and social media sells in order to increase article engagement and web referrals.- Developing and implementing Kidspot’s overall social media strategy to keep up-to-date with the evolving platforms and continually grow social media audiences and drive web traffic- Reporting on social media growth, traffic and engagement in respect to monthly, weekly and daily KPIs- Collaborating with Sales and Advertising teams to pitch and produce clickable commercial content- Planning, creating and commissioning social media content to engage Kidspot’s Facebook following through strategic articles, memes, GIFs, infographics and social videos- Developing strong alliances with social media influencers to leverage their audiences and invite them to participate in weekly Instagram ‘take overs’

Sydney Cbd

Managing Digital Editor at Mother and Baby magazine, responsible for strategically running the Mother & Baby website and social media channels.Roles include: - Being responsible for the overall website and social media daily functions to drive web traffic and meet daily targets- Maintaining the Mother & Baby website as an accurate, engaging and expert source of parenting news and clickable stories- Planning, sourcing and following trending stories on a daily basis which are relevant to the Mother & Baby audience- Writing, editing and publishing daily content within the Mother & Baby CMS - Managing a team of digital producers and freelance writers to produce allocated web stories- Optimising all web content for search engine optimisation- Reporting on Google Analytics and social media growth and engagement in respect to monthly, weekly and daily targets- Collaborating with Sales and Advertising teams to pitch and produce clickable sponsored web content that fits with clients' brand messaging- Developing and implementing social media strategies to drive traffic, grow audiences and build brand awareness across social media channels- Planning, creating and scheduling strategic social media content across Facebook, Twitter and Instagram using the Adobe Social publishing platform- Attending weekly digital team meetings with the digital managing editors of the Bauer Media titles to review traffic and assess strategies.- Collaborating with Mother & Baby magazine editors and print team to coordinate integration of print and online content- Developing and coordinating the blogger outreach strategy to produce engaging web content, increase traffic and expand the Mother & Baby social media following.

Wollongong Area, Australia

- A Personal blogger writing within the parenting niche. - I successfully have grown an engaged community of readers across multiple social media channels.- I have established myself as an influential 'Mum' blogger meeting with Prime Minister Julia Gillard twice in 2012 and once in 2013. - Also nominated for the Mamamia.com Most Clickable Women Awards 2013.- I was sponsored by Kellogg's to attend the BlogHer12 conference in New York in 2012- I have been creating meaningful branded content for multiple companies since 2011 as part of their Blogger Outreach marketing strategies

Sydney, Nsw

Social Media Manager at Next Parent, a software company producing comprehensive software to aid in digital parenting.Roles include:- Collaborating with the Marketing Manager to plan the online & social media strategies to fit with the company's broader marketing and PR activities - Advising and guiding management in relation to social media strategy and plans. - Researching, creating & implementing social media content ideas, concepts & promotions- Designing & managing all social media campaigns across Facebook, Twitter, Instagram, Pinterest, YouTube and Google+ for both the Next Parent and LearnMeter brands- Monitoring social media engagement and managing all community interactions- Implementing and monitoring social media advertising campaigns - Reporting weekly with key analytics to demonstrate social media growth and interactions to measure ROI- Attending weekly meetings with key internal stakeholders to report on historical and trending activity. - Researching, writing, editing and publishing all blog content to cover topics of education, technology, parenting and cyber safety- ​Collaborating with the Creative Director to implement visual concepts across the website, blog and social media- Independently producing graphical images to supplement social media content using Photoshop and Canva- Storyboarding YouTube content and researching questions for video interviews- YouTube presenter: interviewing thought-leaders on the topic of educational technology -​ Collaborating with Web Developer to address technical & IT issues relating to the successful functioning of the Next Parent website, blog and social media channels- Collaborating with Web Developer to optimise website and blog design - Collaborating with the Tech Support team to process social media enquiries relating to software installation and running issues

Wollongong, Australia

Social Media management, consultancy & contractingKey Roles Include:- Advicing and implementing multiple business' digital & social media strategies across multiple social channels.- Establishing social media channels including; Facebook, Twitter, Instagram, Pinterest, Google+ and YouTube - Establishing business' blog sites - Researching and producing strategic blog content- Growing and managing multiple social media communities- Implenting, reporting and analysing social media advertising - Researching and creating all social media content- Devicing & implementing social media campaigns and competitions - Strategising, coordinating and implementing comprehensive blogger outreach csmpsigns- Reporting to business owners on social media ROI analytics- Establishing and implementing SMS marketing strategies- Establishing and implementing email marketing strategies

Wollongong, Australia

Overseeing & managing accounts & administration roles at Doorway Solutions Pty Ltd.

Primary School Teacher

Wollongong, Australia

Drug & Alcohol Counsellor

Post Graduate Diploma, Education (Primary)

Bachelor, Psychology

Higher School Certificate

Activities and Societies: Caritas President Achieved a UAI of 90.05