Fiona Robertson Remley Email & Phone Number

Newark, California, Us

Aligning cross-functional teams to drive multi-million dollar contracts and optimize resource utilization across diverse clients.Spearhead strategic projects supporting marketing objectives, including skills mapping and promotion protocols, fostering long-term team growth.Orchestrate cross-functional initiatives, aligning staff augmentation, managed services, and project-based contracts with evolving client needs.Develop and deliver specialized marketing training on multiple topics, enhancing team capabilities and adapting to evolving industry trends such as research, consulting fundamentals and marketing automation.

Newark, California, Us

• Led Microsoft Managed Services teams of 25+ employees, including client management, process oversight, and optimization. • Led pilot version of Delivery Management Playbook for PMO use in program and project management for Microsoft clients.• Led resource hiring in LATAM for Microsoft, including role identification, candidate review cycles, and onboarding

Seattle, Wa, Us

• Direct all marketing activities including product marketing, sales acquisition marketing, marketing strategy, communications, and change management and learning & development activities• Oversee strategic leadership, hiring and performance management, growing team from 4 reactive email marketers to team of 22 between 2020-2021, with plans to increase to 33 by end of 2022• Own marketing strategy and asset production for organizational growth from a single seller offering to 8 unique programs (invite/free and paid programs) • Manage communication strategies for key Amazon programs including Prime Day, T5, A+ content and Fulfillment by Amazon for SAS Sellers• Provide marketing support for product development from pilot to launch, guiding team through creation and implementation of initiatives on tight timelines, across multiple channels • Lead People Engagement initiative functions to increase connection, “people first” mindset and job satisfaction with custom trainings, Ask Anything sessions, Brown Bags, inspirational guest speaker sessions, Quarterly All Hands and celebrational and recognition • Contribute to SAS leadership team, providing guidance and marketing expertise for executive rhythm of business communications• Direct yearly strategy and resource planning, development of Operational Plans and budget forecasting

Seattle, Wa, Us

• Directed Custom Operations team of 9 total program managers and content producers in workflow processes, business operations, content management, brand strategy, and marketing expertise in Custom Advertising, including roadmap, strategic guidance, and sponsorship of Custom Operations initiatives• Owned implementation of Audio Ads pilot program establishing process, team modeling and ownership for 1647 ad units in year 1• Ownership for plan for transition of 28 products and 3500 ad units between central design to offshore team, including strategy, training, reconfiguration of Salesforce forms, and communications• Oversaw Custom Advertising with release management for seamless integration of products, betas, and pilot programs in Custom workflow, including communications, operations processes, and training

Seattle, Wa, Us

• Owned Agency Delivery Services Team of over 65 Strategists, Marketing Campaign Management & Marketing Services, Creative, Technology, Data & Analytics and direct lead of PMO, Campaign Management & Marketing Services, Technology, Data, Video Production teams• Led creation and delivery of strategic marketing programs for Amazon, Microsoft, T-Mobile Global Acer totaling over $45M per year and Delivery Services lead for evolution of Acer NA retainer to Global Agency of record retainer • Led winning team of $5M retail technology account for content production for customer acquisition program• Designed new processes including QTRLY budgeting process, capacity planning, contingent staff hiring; implemented data driven-decision-making processes (MBR, postmortem)• Implemented new estimating and billing process, increasing estimates agency project and retainer by 12% in first 90 days• Led overhaul of video production, increasing revenue from average $15K per video to $125K; agency became Preferred Vendor for Microsoft (1 of 18 vendors) within 12 months• Led implementation of WBR, MBR, and executive communications model, including weekly status reports, monthly data-led analysis of company business• Created Data & Analytics team of 4, with growth of 400% within 12 months• Instituted resource management processes, including overflow models and technical offshore models, resulting in savings equivalent to 10 FTEs in first 12 months

• Directed Program Management Organization, managing 45+ reports and all hiring, training, and development• Content Delivery lead for Amazon, Microsoft, and T-Mobile, including 20% increase in evergreen retainers for T-Mobile and Microsoft• Delivery lead for $15M customer retention and acquisition retainer, including yearly procurement negotiation, increase to $18M per year and win of $5M B2B extension, an increase of 65% over 5 years• Delivery oversight of Global Deployment team of 6 program managers to ensure successful delivery of worldwide content • Consolidated four separate PMO teams into single team of engaged, knowledgeable program owners, with savings equivalent to 8 FTEs in first 12 months• Implemented new processes for scoping project management, overhauling estimating system and process to scope retainers, through modeling, and analysis to actuals project finances • Created and implemented custom-designed Program Management/Finance workflow tool (The Hub) reducing agency tool stack by 33%• Led workshops for School of Visual Concepts on Agency PMO 101 for three years, with consistent 90%+ student approval ratings