I am a strategic and empathetic leader with 25 years of experience in aligning and inspiring teams to achieve impactful results both in executive and non-executive director roles. I have held leadership and advisory roles in start-ups, scale-ups and large enterprises. My strength lies in identifying an organisation's critical focus areas and motivating and guiding teams to achieve aligned goals. I bring extensive experience navigating complex board and shareholder dynamics, consistently driving outcomes, even in the most challenging environments. I thrive on cutting through bureaucracy to create entrepreneurial environments for teams regardless of sector or geography.My background is rooted in customer experience, and I have a passion for tech-enabled businesses that address real-world challenges at scale. With particular expertise in loyalty, small businesses, travel-tech, and fin-tech, I’m fascinated by behavioural economics and how they can drive better outcomes. I am a traveller at heart, having had the privilege of working across four continents and exploring over 85 countries, experiences that have deeply enriched my perspective and strategic approach to business. Above all, I am focused on steering organisations towards sustainable success and creating a lasting, positive impact.