Fiona Simpson Email & Phone Number

Epsom, Gb

Strictly Education - Milton Keynes And London

I am proud to work for Strictly Education, part of The Supporting Education Group, a forward thinking education business, which supports schools to help them achieve the best outcomes for children and young people. As marketing lead I:• Lead a high performing team of three direct reports and deliver the strategic marketing plan to deliver core business objectives• Champion customer experience with responsibility for end-to-end marketing processes and recent upgrade of our website (visitors +26% YoY)• As part of the SLT, I form strong cross-functional relationships with operational, sales team and directors to deliver a strategic multi-channel marketing plan to maximise retention and create customer interest for services in line with KPIs• Work collaboratively with digital agency to enhance web presence through SEO and PPC to drive increased website visitors and ensure digital assets are optimised• Act as brand guardian ensuring consistency of messaging, branding and digital content across all comms channels, webinars and national events/conferences. Lead on social value initiatives, launched The National School Governors' Awareness Day initiative in 2022• Lead on new product launches; 09/21 launched strategically important new ‘people system’ to the education sector. From conception of the brand name ‘EduPeople’ including development of the branding (& IP), value proposition, messaging, multi- channel marketing campaign and launch to internal stakeholders • Deliver high-quality internal communications to enhance employee engagement including staff newsletters, briefings and conferencesAchievements Developed and launched (05/20) a highly successful new ‘Internal Scrutiny’ service for academy trusts, providing strategic value for customers based on a new DfE annual reporting directive. Wrote award entries for Strictly Education and selected as finalist for the Education Resources Awards (ERA) in 2021 & 2022 and The Education Today Awards in 2023

Education - Leatherhead

• Devising and project managing a multi-channel annual marketing and campaign plan, that expands schools customer base and traded revenue, as well as supporting an education contract with Surrey County Council worth £10m• Improving branding and creative look of collateral, digital communications and web platforms, ensuring messaging is consistent and on-brand. Working with design and digital agencies to maximise brand presence• Creating education-related content and key messaging for marketing collateral, service directories, e-newsletters, press releases, award entries, videos, email campaigns, landing pages, website content, social and internal communications• Expanding customer reach/interest through digital marketing activities; including the use of email, bespoke landing pages, organic and paid search and inbound content marketing including education-related white papers/guides• Managing marketing-related GDPR compliance to ensure consent and data management• Researching and making recommendations to key stakeholders on appropriate events/conferences to attend; managing our participation at major venues (Excel/NEC) to gain qualified leads• Embedding the Education CSR component of Babcock International to expand customer reach through campaigns with schools, leveraging Babcock’s expertise in STEM/apprenticeships• Providing bid management/coordination and marketing support for education bids and collaborative communication activities with joint venture partner Surrey County Council (SCC), including employee engagementAchievements: • Writing entries for and winning two consecutive major industry awards for Babcock; Education Investor’s ‘Education Business Award 2012’ and ‘Education Partnership Award 2013’• Expanding customer reach through an innovative promotion at the Academies Show, Excel, featuring the capabilities of the wider division, illustrating Babcock’s unrivalled capability in the education sector, generating more than 100 qualified leads

Epsom

Projects included event management for this active sports events agency, public relations and social media management.

Croydon, United Kingdom

Rowntrees Jelly - managing marketing budget of £3m (£23m turnover) • Devised a customer event and communication plan in retailers to revive consumer interest in the ambient desserts category and jelly. Utilised tactical promotions and special packs to drive weight-of-purchase. Exploited opportunities to cross-sell/up-sell including; lunchbox/back to school promotions, seasonal multi-buys, a trifle merchandising feature and pioneered a merchandising unit for the ice cream fixture • Carried out primary research/analysis to inform marketing strategy and communications; responded to growing demand for lunchbox solutions and healthier dessert options - launching reduced sugar variants in ready-to-eat formats and implementing a PR/advertising campaign around healthier dessert options and lunchbox solutions• Developed a clear category proposition for tablet jelly, removing retailer brand and leaving Rowntree’s to provide consumer choice Sun-Pat Peanut Butter & Gales Honey - managing marketing budget of £2m (£15m turnover) • Led primary research and focus groups to gain customer insight about product perceptions of Sun-Pat and peanut butter, re-shaping the brand proposition and messaging through new packaging/marketing activity• Devising and managing a national multi-channel consumer marketing programme (inc.radio) to re-launch Sun-Pat; nutritional positioning and 'Goodness' campaign.• Managed key industry PR and communication initiatives to enhance Nestle position as lead spokesperson for honey and peanut butter categories; collaborating with the Honey Association, American Peanut Council and managing Gale’s National Trust sponsorship programme, highlighting Gale’s role in saving the declining bee population.• Launched new packaging formats to meet consumer demand;Gales Squeezy honey and 20g portion packs of Sun-Pat for sampling and penetration driving activity.• Developed quarterly internal communications to secure employee engagement/brand ambassadors.

Uk

Uk

Uk

Business Studies

Full Member of Chartered Institute Marketing (MCIM, DipM) - 2001 Diploma in Grocery Marketing – Institute for Grocery Distribution CIM.

Business, Management, Marketing, And Related Support Services