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Experienced B2B SaaS marketing leader with a passion for ecommerce and loyalty. A brand storyteller who believes that Marketing is the lifeblood and key growth driver for any business. Biased towards content and a belief that every touchpoint should add value for your audience.
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Director Of MarketingLoyaltylion Jan 2023 - PresentLondon, England, Gb -
Head Of MarketingLoyaltylion Mar 2019 - PresentLondon, England, GbResponsible for growing the Marketing function from a team of one to a team of ten, and taking inbound revenue from 0 to millions. The owner of the LoyaltyLion brand and the successful communication of that brand across every area of the business. Driving high quality content and marketing material that creates and accelerates demand, but also supporting ecommmerce businesses as they place loyalty and retention at the heart of their marketing strategies.
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Marketing Team LeadLoyaltylion Dec 2018 - Mar 2019London, England, Gb
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Marketing ManagerLoyaltylion Mar 2018 - Dec 2018London, England, GbThe first marketer to join the business, building a Marketing function, brand and inbound pipeline from scratch. Developing strong brand awareness in the Shopify partner eco-system and kickstarting a content-led strategy to build an inbound revenue stream.
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Global Marketing ManagerIclp May 2016 - Feb 2018London, England, GbWorking in the Central Marketing team to support regional marketers across eight geographies. Responsible for all global loyalty campaign activity, alongside the regional rollout of localised content in multiple languages. Owner of central and local PR, achieving over 270 pieces of coverage in one quarter and shortlisted for Best use of PR and Best use of Thought Leadership categories in the 2017 B2B Marketing Awards. Responsible for the implementation of nurture streams that achieved a 40% uplift in open rates, and digital advertising improvements that drove a 20% decrease in CPL. -
Marketing ManagerQuill Content Oct 2013 - Apr 2016The first marketer to join the business and responsible for all initial SEO, content and website development. Owner and implementor of Salesforce and Hubspot. Working closely with sales to develop decks that tell great stories. Working closely with the Founder to develop a strong brand in a competitive market. Achieved inclusion in the Deloitte Fast 50, Santander Breakthrough50, Smarta100 and Real Business Growing Business Awards.
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FounderThe Write Mind Jun 2011 - Oct 2013The Write Mind is an independent freelance agency specialising in content and copy writing for the PR and Marketing industries.
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Membership MarketingAustralian Institute Of Management Nsw & Act Sep 2012 - Mar 2013
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Senior Marketing ExecutiveHotwire Public Relations Aug 2010 - Aug 2012San Francisco, California, Us -
Online Marketer/CopywriterUk Lead Generators Sep 2009 - Aug 2010GbClients included Ramblers Worldwide, Canvas Holidays and Worldwide Experience. -
Public Relations InternBrandnation Jun 2009 - Aug 2009London, GbClients included Lonsdale, Asics and Speedo. -
Administration AssistantFilestore Jun 2007 - Jun 2009
Fiona Stevens Skills
Fiona Stevens Education Details
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Cxl -
Marketing Week Mini Mba With Mark RitsonBrand Management
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University Of SouthamptonEnglish
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London School Of MarketingCim - Professional Certificate In Marketing
Frequently Asked Questions about Fiona Stevens
What company does Fiona Stevens work for?
Fiona Stevens works for Loyaltylion
What is Fiona Stevens's role at the current company?
Fiona Stevens's current role is Director of Marketing at LoyaltyLion.
What is Fiona Stevens's email address?
Fiona Stevens's email address is fi****@****lty.com
What is Fiona Stevens's direct phone number?
Fiona Stevens's direct phone number is +4420825*****
What schools did Fiona Stevens attend?
Fiona Stevens attended Cxl, Marketing Week Mini Mba With Mark Ritson, University Of Southampton, London School Of Marketing.
What are some of Fiona Stevens's interests?
Fiona Stevens has interest in Handbags, Social Services, Children, Rowing, Education, Reading, Sailing, Piano, Squash, Human Rights.
What skills is Fiona Stevens known for?
Fiona Stevens has skills like Copywriting, Seo, Marketing, Blogging, Social Media, Wordpress, Strategic Communications, Strategy, Event Management, Public Relations, Seo Copywriting, Online Marketing.
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