Partnerships Director
CurrentEnriching the Women in Data® partner proposition to better support our members and partners as we work towards gender parity at every level in the Data and Tech industry.
Apr 2022 - Present
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Fiona Sweeney Email & Phone Number
Director
at
Women in Data®
1 work email found
@shell.com
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Director
Location
United Kingdom, United Kingdom, United Kingdom
Who is Fiona Sweeney? Overview
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Quick answer
Fiona Sweeney is listed as Director at Women in Data®, based in United Kingdom, United Kingdom, United Kingdom. AeroLeads shows a work email signal at shell.com and a matched LinkedIn profile for Fiona Sweeney.
Fiona Sweeney previously worked as Partnerships Director at Women In Data® and Principal at Fmasweeney Consultants. Fiona Sweeney holds Ba International Marketing With Languages from Dublin City University.
Company email context
Email format at Women in Data®
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{first}.{last}@shell.com
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Profile bio
About Fiona Sweeney
A highly experienced results oriented hybrid with a proven management, analytics and business background. Equally comfortable with the strategy, the market and the numbers-working with and influencing at c-suite level. I work best in complex environments embracing significant change. I have a thorough understanding of the issues facing today's businesses and have a proven track record in delivering solutions to meet their evolving needs. A self confessed data addict, I am passionate about aligning the data strategy to the business strategy, deriving insights that will deliver measurable business results. I build mutually beneficial relationships to help my clients understand, implement and then act on information to make better business decisions.Specialties: All areas of business strategy-growth and planning, data analysis, customer insight, segmentation, predictive modelling, site location, network optimisation and spatial analytics. eCommerce D2C and B2B activities. EOS Integrator. P&L accountability and business development, flawless delivery and operational excellence. Leading, managing and supporting teams.Linking customer equity to brand equity, customer lifetime value, loyalty marketing.
Listed skills include Direct Marketing, Analytics, Multi Channel Marketing, Crm, and 18 others.
Current workplace
Fiona Sweeney's current company
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12 roles
Fiona Sweeney work experience
A career timeline built from the work history available for this profile.
Principal
Fmasweeney Consultants
Aug 2021 - Apr 2022
Consultant
Fmasweeney Consultants
Consultant specialising in Data Strategy, Customer Strategy, Data Literacy, Loyalty Programmes, Business Strategy, Network Optimisation, Analytics, Customer Engagement, Marketing Technology, eCRM, Digital and Social Media.
Jan 2011 - Apr 2022
Managing Director
Jul 2019 - Aug 2021
Director –Leadership In Data
Sep 2018 - Aug 2021
Uk Network Planning Excellence Lead
Supporting the UK Network Planning team to improve planning effectiveness through the implementation of advanced analytics
Mar 2018 - Aug 2018
Customer Strategy & Planning Lead
Delivering Data,Customer Analysis and Insight expertise to the Global Retail team to ensure the effective management and measurement of the Shell Loyalty and other Retail programmes in over 20 territories. Areas of focus-Network Optimisation, Demand Forecasting, Pricing, Media, Loyalty & CRM.
Mar 2014 - Mar 2018
Strategist
Delivered strategic direction to a number of key Retail and Leisure accounts. My key areas of focus included integrated CRM strategy development, customer communication frameworks, customer journey planning, data planning and insight, business growth roadmaps.Evaluating and using Marketing Automation Systems to deliver integrated multichannel CRM and.
Feb 2011 - Nov 2013
Industry Strategist
SME and industry strategist supporting the development of key accounts in Data & Analytics. Key industries. Retail, Leisure & High Tech
Feb 2003 - Feb 2011
Data Market Development Manager
Part of team responsible for the commercialisation of Royal Mail’s data assets, including all suppression, PAF related and lifestyle products.Reporting to the Director of the Media Markets division.At Royal Mail, I was part of the 4 man team that developed the Royal Mail Strategy to generate revenue from their data assets. I was personally responsible for.
Jan 2002 - Feb 2003
Head Of Strategic Business Development
Claritas
After successfully leading the FMCG business development team, I created and headed up the Strategic Business Development division. The objective was to identify a limited number of significant clients and prospects across all market sectors and to put in place the systems and procedures to create mutually beneficial relationships. The role also involved.
Aug 1997 - Oct 2000
Head Of Retail Services
Caci
My 7 years at CACI started within the Direct Marketing group and then moving to the Market Analysis division, ultimately heading up the Retail & Leisure team. I was responsible for a team of sales people and consultants delivering site location and analytic solutions to some of the UK's largest retail, leisure and property groups.
Sep 1990 - Jul 1997
2 education records
Fiona Sweeney education
Ba International Marketing With Languages
Education record
Muckross Park College, Donnybrook, Dublin 4
FAQ
Frequently asked questions about Fiona Sweeney
Quick answers generated from the profile data available on this page.
What company does Fiona Sweeney work for?
Fiona Sweeney works for Women in Data®.
What is Fiona Sweeney's role at Women in Data®?
Fiona Sweeney is listed as Director at Women in Data®.
What is Fiona Sweeney's email address?
AeroLeads has found 1 work email signal at @shell.com for Fiona Sweeney at Women in Data®.
Where is Fiona Sweeney based?
Fiona Sweeney is based in United Kingdom, United Kingdom, United Kingdom while working with Women in Data®.
What companies has Fiona Sweeney worked for?
Fiona Sweeney has worked for Women In Data®, Fmasweeney Consultants, Dataiq, Shell, and Rapp.
How can I contact Fiona Sweeney?
You can use AeroLeads to view verified contact signals for Fiona Sweeney at Women in Data®, including work email, phone, and LinkedIn data when available.
What schools did Fiona Sweeney attend?
Fiona Sweeney holds Ba International Marketing With Languages from Dublin City University.
What skills is Fiona Sweeney known for?
Fiona Sweeney is listed with skills including Direct Marketing, Analytics, Multi Channel Marketing, Crm, Strategy, Segmentation, Customer Insight, and Digital Marketing.
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