*Management of a variety of campaigns including events, retainer programs, influencer marketing, Out-Of-Home advertising, digital advertising, brand management, and so on — budgets ranging from $10K - $200K+ USD*Lead, contributed, and supported numerous procurement processes including building RFPs, integrated marketing plans, budgeting, and client pitches — campaign budgets ranging from $50K - $2M+ USD*Effective client account management on the day-to-day, ranging from 3-6 clients simultaneously, while overseeing planning to execution and post-execution processes of campaigns*Regularly provided 1-on-1 coachings to team members and real-time training on day-to-day campaign management*Clients include: MiHoYo/HoYoverse, Yoozoo, Shokz, Tencent

*Revamped 3HK Instagram, increasing follower count by approximately 75% and average engagement by over 400% within one year *Developed creative content mix, over 95% of published content, and overall social strategy for 3 Hong Kong’s Instagram*Created 3 brand characters to engage with different target segments*Planned and executed O2O campaigns to promote brand characters, grow social community and contribute to financial business goals*Developed and operated internal communications video channel, including video concept creation to publishing, as well as user experience/layout*Oversaw all creative design and production assets relating to my projects, including occasional hands-on support*Regularly prepared internal decks and reports for management

*Copywriting, Chinese to English translations of Public Relations assets*Entertainment industry - digital media, concert, marketing, coordination

Made key contributions to the set up of KONNECT, a newly established private membership club in Hong Kong. The 24-level luxury club caters to multiple membership tiers with the planned opening of 8-9 outlets, including restaurants, cafe and bar lounges, event spaces, and serviced offices.Key Contributions*Establishment of brand identity and voice of KONNECT and its outlets*Set up of online presence of KONNECT and its existing operational outlets*Oversaw all design related assets and premiums of KONNECT and its outlets*Generated comprehensive app flow for KONNECT's mobile app and subsequent coordination with app developer*Lead set up of event space operations such as pricing and promotion, listing, planning and execution*Sought potential opportunities to acquire events via different business associations and relevant parties*Aided in set up of membership structure, including research and analyses of different models*Contributed to set up of various non-marketing aspects for outlets and club, including contract discussions, revisions and drafting property leasing materials, coordination of third party concierge service, exploring payment gateway solutions, creating a feasible structure for serviced office, providing creative input for food and beverage menus, and so on*Created and continually updated marketing and sales decks for potential members, business partners and clients*Explored different branding opportunities, such as TV programme shoots for head chef, generating PR profiles for head chef and lead bartender, and content ideas for the before-mentioned, as an indirect promotional tool for KONNECT

*Drove promotional initiatives with local and global digital music platforms - such as Apple Music, iTunes, Spotify, KKBOX, JOOX, MOOV, and hmv PLAY - for artists under label*Coordinated interviews, online events and campaigns to support digital music sales and develop relationships between artists and potential markets*Explored collaborations between artists under record label and digital music platforms, including offline music-related campaigns, live shows, and concerts, effectively boosting artist exposure*Managed delivery of digital products to ensure timely launch across all digital music platforms, in alignment with promotions by music platforms and self-hosted online channels*Handled official company social media channels such as Facebook, Instagram, Weibo to promote artists’ music releases to fans and potential markets in timely manner*Utilized backend analytics systems such as Apple Music and YouTube to monitor and evaluate performance of digital products*Worked closely with internal departments such as Artiste Management and Marketing teams to execute cross promotional projects such as multi-platform live broadcast events

*Media liaisons to improve clients' brand presence on various key media platforms - interviews, special features, video features, etc*Client account management & development of PR programs *Generate press releases, event presentations & necessary press materials*Support client acquisition via proposals *Assist/lead from planning to implementation of key client events (product launches, press conferences)*Discover and negotiate potential sponsorships for clients in diverse channels - media, public events, festivals, entertainment centres among others

*Work closely with advertising agency to create digital assets to stimulate customer acquisition via online channels*Analyze numerous variables to draw out consistencies in customer behaviour and subsequently adjust digital activity to increase awareness/acquisition*Develop statistical reports and dashboards for multiple Amex consumer card products*Aided in rollout of Amex Canada's new consumer website layout with simpler and more appealing features, allowing easier customer "journeys"

*Creative blog writing for various clients in gaming, household cleaning, fitness industries (15-20 accounts)*Handle clients' official social media account activity on daily basis*Address/flag issues on timely basis to ensure proper management*Basic HTML formatting of blog posts*Increase overall following for clients on numerous social media platforms including Twitter, Facebook, Linkedin, Wordpress