Marketing And Business Development
Kenal Group
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Fiona To Email & Phone Number
Marketing and Business Development
at
Kenal Group
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✓ Verified Jun 2026
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Profile completeness 100%
Current company
Role
Marketing and Business Development
Location
Hong Kong SAR, Hong Kong, Hong Kong
Who is Fiona To? Overview
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Quick answer
Fiona To is listed as Marketing and Business Development at Kenal Group, based in Hong Kong SAR, Hong Kong, Hong Kong. AeroLeads shows a matched LinkedIn profile for Fiona To.
Fiona To previously worked as Senior Marketing Manager at Pangu By Kenal and Account Manager at Viral Nation. Fiona To holds Bba, Specialist In Marketing And Management, Honors from University Of Toronto At Scarborough.
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Email format at Kenal Group
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Kenal Group
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Profile bio
About Fiona To
I'm an openminded, driven marketing professional who takes joy in facing problems and/or crafting solutions with creativity, analytical precision and sometimes a little humour. My 10 years of experience spans across industries such as music/stage entertainment, telecommunications, and includes agency experience working for clients in the fashion, lifestyle, technology and gaming sectors. My work in marketing and communications has served a wide spectrum of purposes, including social media strategy, event and show coordination, public relations initiatives, branding/influencer/experiential campaigns, internal communications, business plans and proposals, the list goes on. I'm curious and energetic by nature, I take ownership of my work, and I'm always ready to accept new challenges!
Listed skills include Social Media, Social Media Marketing, Microsoft Office, Marketing, and 13 others.
Current workplace
Fiona To's current company
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10 roles
Fiona To work experience
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Senior Marketing Manager
Current
Sep 2023 - Present
Account Manager
*Management of a variety of campaigns including events, retainer programs, influencer marketing, Out-Of-Home advertising, digital advertising, brand management, and so on — budgets ranging from $10K - $200K+ USD*Lead, contributed, and supported numerous procurement processes including building RFPs, integrated marketing plans, budgeting, and client pitches.
May 2022 - Mar 2023
New Media Development Manager
*Revamped 3HK Instagram, increasing follower count by approximately 75% and average engagement by over 400% within one year *Developed creative content mix, over 95% of published content, and overall social strategy for 3 Hong Kong’s Instagram*Created 3 brand characters to engage with different target segments*Planned and executed O2O campaigns to promote.
Nov 2020 - Feb 2022
Freelance - Coordination & Communications
Freelance - Self-Employed
*Copywriting, Chinese to English translations of Public Relations assets*Entertainment industry - digital media, concert, marketing, coordination
Jan 2016 - Nov 2020
Marketing Manager
Konnect
Made key contributions to the set up of KONNECT, a newly established private membership club in Hong Kong. The 24-level luxury club caters to multiple membership tiers with the planned opening of 8-9 outlets, including restaurants, cafe and bar lounges, event spaces, and serviced offices.Key Contributions*Establishment of brand identity and voice of.
May 2019 - Jan 2020
Assistant Manager - Digital Entertainment
Emperor Entertainment Group
*Drove promotional initiatives with local and global digital music platforms - such as Apple Music, iTunes, Spotify, KKBOX, JOOX, MOOV, and hmv PLAY - for artists under label*Coordinated interviews, online events and campaigns to support digital music sales and develop relationships between artists and potential markets*Explored collaborations between.
Aug 2015 - May 2018
Associate Pr Officer
Spring Public Relations
*Media liaisons to improve clients' brand presence on various key media platforms - interviews, special features, video features, etc*Client account management & development of PR programs *Generate press releases, event presentations & necessary press materials*Support client acquisition via proposals *Assist/lead from planning to implementation of key.
Nov 2013 - Nov 2014
Marketing Coop (Digital Acquisition)
*Work closely with advertising agency to create digital assets to stimulate customer acquisition via online channels*Analyze numerous variables to draw out consistencies in customer behaviour and subsequently adjust digital activity to increase awareness/acquisition*Develop statistical reports and dashboards for multiple Amex consumer card products*Aided.
Sep 2011 - Dec 2011
Social Media Officer
*Creative blog writing for various clients in gaming, household cleaning, fitness industries (15-20 accounts)*Handle clients' official social media account activity on daily basis*Address/flag issues on timely basis to ensure proper management*Basic HTML formatting of blog posts*Increase overall following for clients on numerous social media platforms.
Jan 2011 - Apr 2011
2 education records
Fiona To education
Bba, Specialist In Marketing And Management, Honors
University Of Toronto At Scarborough
Exchange Semester, Marketing & Advertising
FAQ
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Quick answers generated from the profile data available on this page.
What company does Fiona To work for?
Fiona To works for Kenal Group.
What is Fiona To's role at Kenal Group?
Fiona To is listed as Marketing and Business Development at Kenal Group.
Where is Fiona To based?
Fiona To is based in Hong Kong SAR, Hong Kong, Hong Kong while working with Kenal Group.
What companies has Fiona To worked for?
Fiona To has worked for Kenal Group, Pangu By Kenal, Viral Nation, 3 Hong Kong (Hutchison Telecommunications (Hong Kong) Limited), and Freelance - Self-Employed.
How can I contact Fiona To?
You can use AeroLeads to view verified contact signals for Fiona To at Kenal Group, including work email, phone, and LinkedIn data when available.
What schools did Fiona To attend?
Fiona To holds Bba, Specialist In Marketing And Management, Honors from University Of Toronto At Scarborough.
What skills is Fiona To known for?
Fiona To is listed with skills including Social Media, Social Media Marketing, Microsoft Office, Marketing, Teamwork, Analytics, Social Networking, and Online Marketing.
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