Fiona W. Email & Phone Number

London, GB

Vancouver, Canada

Responsible for expanding ecosystem partners for Magic Leap 2: - Developed business process covering prospect identification, building strong key account relationships, providing go to market strategy for our partners- Create marketing collateral and messaging that enables our channel partners and sales teams to best present the power of AR in solving.

Nanaimo, British Columbia, Canada

• Responsible for generating new sales of land resource software to forestry companies and consultants in Canada and the US, as well as overseeing marketing programs and measuring customer satisfaction.
• Launched new roads module in the summer that resulted in 20 new clients
• Created a small business package that is actively marketed to small forestry operators
• Revamped customer service program to increase customer satisfaction and retention

Coventry, United Kingdom

Collaborated with corporate and public service clients to create innovative and transformational custom executive education programs that delivered measurable impact and enabled them to thrive in an ever more complex business environment. Worked with clients in the non-profit, civil service, finance, technology and healthcare sectors. Worked on Diversity &.

Vancouver, Canada Area

Working with leaders in edtech and technology on strategic projects to grow their business and achieve measurable results.

Vancouver, Canada Area

• (Covering maternity leave)
• Reporting directly to the Dean, I managed a team of 24 people with a $4 million budget and an $8 million fundraising goal.
• Closed a $500,000 gift to create the Sauder Alumni Engagement program in Asia.
• Managed the strategic pieces of a multi-million dollar fundraising campaign, including meeting with donors, securing gifts, overseeing operations, marketing and building the team.
• Responsible for making strategic improvements to the alumni engagement program to build deeper engagement with alumni around the world. This included leading an initiative to launch a new digital communications program.
• Led a team that met all of its goals in a period of substantial change; hired and onboarded successfully to cover 6 maternity leaves.

Vancouver, Canada Area

• Responsible for leading and progressing the Corporate and Alumni Relations strategies as well as overseeing the Annual Giving program at UBC Sauder School of Business.
• Launched a Parent & Family Network (500 members in Year 1) and raised annual funds for innovative programs that supported student leadership development, aboriginal business ventures, entrepreneurship in Africa and.

Oxford, United Kingdom

• Responsible for creating and implementing global engagement strategy for all business degree programs and alumni and driving 90%+ employment rates.
• Managed operations, events, career advisory and business development teams (13 people); oversaw day to day operations as well as setting strategic direction for the whole team.
• Built strategic partnerships with multiple stakeholders inside and outside of the school, including the Dean’s Office, Faculty, Programs, Executive Education, Alumni Groups and Industry (eg. Consulting Firms, Clinton.
• Implemented data analysis reporting to measure results and improved operational processes and efficiency
• Initiated Key Performance Indicators and built the strategic business plan for employer engagement initiatives worldwide

Vancouver, BC

• Managed $4 million annual working budget; responsible for setting annual objectives for a team of 29 staff.
• Focused on delivering career development programs and job opportunities for 4500 undergraduate and graduate students; extending improved services to the alumni and building global employer connections across wide range.
• Developed and implemented strategic plans to achieve the school mission of having students recruited by global firms. This included creating new student career skills programs as well as building employer engagement.
• Expanded international and domestic recruitment programs through building new employer relationships in China, Hong Kong, USA, UK and across Canada in finance, consulting and technology sectors.
• Built strategic alliances to increase student recruitment. Worked with LifeSciences BC to arrange government funding program that resulted in 22 MBA internships in the biotech sector.
• Improved team culture with a sharper focus on teamwork, positivity, professional development and accountability. Implemented the Healthy Workplace Initiatives Program and Monthly Coffee Chats.

Vancouver, BC

• Designed, developed and executed employer development strategies to increase local, national and international employment opportunities for Sauder students and alumni through building relationships with senior level.
• Delivered 3500 job opportunities per year (40% increase) for undergraduate and graduate (MBA, MM) students, as well as alumni, by providing strategic direction to a team of 3 Business Development Managers and.
• Developed and led the implementation of comprehensive short and long-term marketing strategies for expanding recruitment of Sauder business students in the global job market.
• Managed portfolio of key employer relationships throughout the year, including regular communication of upcoming events, programs, and student recruitment opportunities.
• Created a sales training program for the Business Development Team that enabled new hires to make effective sales calls by day 5 on the job. Developed a sales presentation utilizing tablet technology that increased our.
• Implemented highly successful social media campaigns on Twitter and LinkedIn resulting in a steady source of prospects for the Business Development team.

Vancouver, BC

Built my own successful company developing strategic business solutions for 300+ entrepreneurs and start-ups to get them launched and succeeding in the market faster. This included:1. Organizations whose sales teams were under performing.2. Creating and implementing business development strategies for expansion into new markets.3. Designing and executing.

Mississauga, Ontario

• Launched new nephrology drug in BC to treat anemia in kidney disease patients.
• Developed strategic selling program that grew market share to 40% ($6 million) within 3 years.
• Negotiated contract with provincial government that gained full coverage for the drug before it came to market.
• Worked with doctors, nurses, patient support organizations, pharmacies and hospital administrators to build strategic alliances for the product, resulting in customized educational programs that improved clinic.

Bba, Marketing

Internet Marketing Certificate