Fee Webby personal email
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As General Manager of academyEX (The Mind Lab, Tech Futures Lab & Earth Futures Lab), I led a team of passionate and talented professionals who were dedicated to helping busy individuals and organisations navigate the future of work, emerging disruptive technologies, contemporary business models and the levers of change. With over 20 years of experience in various industries across New Zealand and the UK, I have a proven track record of driving digital innovation, transformation, growth, and change.I have a creative mindset, a growth mindset, and a fervent advocacy for embracing change and growth. I am a 'get things done' type person who possesses an ability to identify and nurture exceptional talent. I firmly believe that proactively preparing for change and fostering organisational resilience are paramount for companies to thrive in today's fast-paced environment. My personal purpose is to enable others by removing barriers so that they can discover their authentic selves and reach their potential. At academyEX, we offered EdTech solutions through a Learning Management System (LMS) and bespoke content creation, as well as professional development programmes that spanned across Digital Transformation, Innovation, Sustainability, Leadership, and Contemporary Education. As part of an ELT team, I had the incredible privilege of being part of an of this mission and creating impactful futures looking after Sales, Marketing, Customer Experience, Data, HR, Business Operations and growing exceptional talent.
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Vp - EyecueFingermarkHastings, Hawke'S Bay, Nz
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Delivery Manager - Technology / TransformationUnity Apr 2024 - PresentHastings District, Hawke'S Bay, New Zealand -
Business Innovation AdvisorFingermark Apr 2024 - PresentHastings District, Hawke'S Bay, New Zealand
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General ManagerAcademyex Jan 2023 - Dec 2023Auckland, New ZealandacademyEX is all about helping busy professionals navigate the future of work and understanding the levers of change. We also offer EdTech solutions through our Learning Management System (LMS) and bespoke content creation. Our programmes span across - The Mind Lab, Tech Futures Lab, Earth Futures Lab and the L&D Lab. We want to ensure that kiwi's don't get left behind in an ever changing world so we provide short courses & micro-credentials, right up to Masters programmes across Digital Transformation, Leadership, Sustainability, Contemporary Education.A snapshot of what I do:•Collaborate on business strategy with the ELT focussing on growth •Implement business strategy across Sales, Marketing, Customer Experience, Operations •Launched 28 new cutting-edge programmes in technology, leadership, sustainability, digital transformation and a new EdTech offering (LMS & content).•Key stakeholder management and 3rd party relationship management •HR / recruitment / team management -
General Manager (Tech Futures Lab)Tech Futures Lab Sep 2020 - Dec 2023Auckland, New ZealandCreating Impactful Futures | Supporting those driven by purpose |
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General Manager (The Mind Lab)The Mind Lab May 2015 - Dec 2023Auckland, New ZealandFulfilling my passion for technology, innovation and collaboration. We're here to transform education and prepare future generations to navigate our ever changing digital landscape. "The Mind Lab is a unique education provider and a specialist education lab dedicated to enhancing digital literacy capability and the implementation of contemporary practice in the teaching profession."https://youtu.be/iBbYIfiWyV8A snap shot of achievements:• Successfully led the setup of 100 satellite locations across NZ overseeing MOUs, hiring, facilities, marketing, budgets to teach digital skills to professionals across the education sector • Successfully grew to hold NZ's largest ever Postgrad programme with over 7,000 enrolments (Digital & Collaborative Learning) • General Operations, HR, Marketing, Sales & Experience• Implementation of 'paperless office' in 2016 • Implementation of Salesforce CRM & new enrolment platform • Built and Maintained strong working relationships with partners such as Ngāti Whātua Ōrākei, NEXT Foundation, Datacom, Unitec, Ngā Pūmanawa e Waru, Eastern Community trust, agencies & satellite locations.• An optimist with a growth mindset! -
Digital Client DirectorSaatchi & Saatchi Apr 2012 - Mar 2015New ZealandI joined Saatchi & Saatchi NZ in 2012 after we won ASB Bank Limited. ASB is one of the most innovative brands in NZ, so it was imperative that we set up solid foundations both internally and externally for the Brand and Marketing team, but also with ASB IT, Social and Sponsorship. Over the first 18 months we on-boarded ASB successfully into the Saatchi business, launched the new brand campaign, 'Succeed On', multiple home lending, tertiary and sponsorship campaigns as well as the globally awarded 'Like Loan' campaign. I also led the charge in setting up Saatchi Pulse – a hands on planning discipline that spans social media listening, digital/social strategy and social content. Pulse is the intersection between brands, content and culture. Listening and providing real-time insights that create opportunities for our brands to fuel Gen C.Clients include: ASB Bank Limited, L&P (Lemon&Paeroa), Pump, NZ Defence Force, Sealord. -
Director Of Digital ServicesBlue Hive May 2010 - Aug 2011London, United KingdomBlue Hive (now GTB https://www.gtb.com/) was a WPP-owned, fully integrated agency with over 120 staff dedicated to the Ford of Europe Advertising and Marketing Business. The agency was created in May 2010 based in London consisting of staff from leading global agencies Ogilvy, Wunderman and Mindshare operating one P&L. My role as Director of Digital Services was to lead 20 digital account handlers ranging from Business Directors to Account Executives in the Interactive Consumer Marketing (ICM) Team. The ICM team were responsible for executing all digital Marcomms & ICM strategies for New Vehicle Launches, Model Year updates, Sponsorship and Motor Show activity across the National Web Portal, Campaign Microsites, Content Portals, eCRM, Social Media, Mobile Marketing, Website Optimisation and Online Media across 23 European Markets. To support central digital strategies, the ICM team were also responsible for new technologies: platforms, content management tools/systems, data capture, hosting, social listening, web analytics, optimisation tools & tests, mobile apps, processes and support across all markets. With full scope of work negotiation responsibility across the suite of ICM services, the role required excellent digital knowledge, strategic direction, strong relationship management and extensive expertise in delivering against the day-to-day operational requirements for the Ford of Europe ICM clients including Ford IT.
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Business DirectorWunderman Jan 2010 - Jun 2010 -
Senior Account DirectorWunderman Feb 2008 - Jan 2010London, United KingdomWunderman is a WPP-owned direct & digital agency that has over 120 offices in greater than 50 countries and is the UK’s largest direct agency with over 350 staff. Wunderman is the Global Agency of Record for Ford, Land Rover, Microsoft and Nokia. Other clients include P&G, Lufthansa, Bank of America, Best Buy and Cancer Research UK.Key goals were to grow the digital offering for Ford of Europe beyond Email, Microsites, CRM and the National Web Portal in 23 markets. The Interactive Consumer Marketing team grew into new areas of digital such as Social Media, Website Optimsiation, Search, Content Portal Development, Mobile Apps and Moderation. Point of View or Proof of Concepts across new technologies such as QR Codes, Shot Codes, Widgets/ Applications, Web to Mobile, Polling Solutions, HTML5 were core to enhance the technical toolkit and support the central digital strategies for Ford.
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Account Director, Internet New MediaWunderman Sep 2006 - Feb 2008London, UnitedI joined the Internet New Media Team in 2006 as Account Director with a team of 6 who worked with the central Marcomms team and local markets on localisation and deployment of Email Campaigns, Microsites and National Web Portal content. Furthermore, I was recruited to launch Mobile Marketing for Ford of Europe. After an extensive search and selection process spanning across Europe, Enpocket was chosen as the mobile vendor of choice to work with Wunderman and Ford on WAP sites, inbound SMS and CRM integration with Fords systems. In 2007 Ford of Europe was the first automotive manufacturer to have a pan-European infrastructure for mobile.
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Account DirectorIllustrated London News Feb 2006 - Sep 2006London, United KingdomILN Digital, is an online marketing services subdivision of the ILN Group. Other divisions of the agency offer publishing, CRM, mobile and brand development services.At ILN I was tasked with financial growth of a number of national accounts - Luxury Avenue, Ultra Femme and Destination Isle of Wight but with specific responsibility and emphasis for GNER (Great North Eastern Railway). My remit on the GNER account spanned across digital and publishing. In 2004 we launched a new Microsoft CMS website with a white label booking system into thetrainline.com, plus an online magazine, monthly email marketing campaigns and a onboard magazine published six times a year. Clients: Great North Eastern Railway, Destination Isle of Wight, Illustrated London News Picture Library, Luxury Avenue, Luxury Marketing. -
Account ManagerIllustrated London News Aug 2004 - Feb 2006London, United Kingdom
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Analyst/Account ManagerIrongate Nz Ltd Mar 2003 - Mar 2004Auckland, New ZealandIrongate NZ Limited (now webpartners.co.nz) is a web development company specialising in design, development, hosting and search engine optimisation I successfully managed a team of 25 handset testers for the launch of Vodafone Live! in NZ and Australia in an intensive 3 month period. The team followed test scripts and logged bugs using bug track. Initially starting out as one of the testers, I was soon promoted and asked to join the Irongate team full time. After Vodafone Live! had launched, I was responsbile for taking website, system, email, ecommerce and project requirements and project managing the design, development and testing process. Small budgets and short timelines meant that I quickly learnt about many aspects of digital including client facing/brief taking, financial management, project management, problem solving, team management and technical areas of support such as hosting of websites, URL management, Pop3 and SMTP email queries. Clients: Auckland City Mission, Blockbuster, Cincotta Pharmacy, Radi, Scarpa, Tyco Electronics, United Video, Union Sure, Vodafone NZ
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Interior DesignerTse Group Ltd Feb 2002 - Mar 2003Auckland, New ZealandTSE Group Ltd is a multi disciplinary company dealing with Architecture, Engineering, Interior Design and Urban Planning.As a interior designer, I worked with a Senior Interior Designer and Architects on designing commercial interior spaces - refurbishments and new builds. Floor plans, elevations and designs were created using Auto-Cad or by hand. These were coupled with annotated sample boards and presented to clients. After six months on the job I joined a Senior Project Manager on site for six months to help assist on the redesign and rehousing of 1400 employees in the Telstra Clear building at Smales Farm. During this time I worked with the builders, IT department and telecommunications team ensuring all specifications from TSE group were being implemented by the teams on site. A passion for project management and IT was discovered during this time.Clients: Farmers, L'Oreal, Metlifecare, Telstra Clear
Fee Webby Skills
Fee Webby Education Details
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Art History, Politics, Sociology -
Interior Design -
English, Art History, Art, Physical Eduction -
St Matthew'S Collegiate School
Frequently Asked Questions about Fee Webby
What company does Fee Webby work for?
Fee Webby works for Fingermark
What is Fee Webby's role at the current company?
Fee Webby's current role is VP - Eyecue.
What is Fee Webby's email address?
Fee Webby's email address is fe****@****ail.com
What schools did Fee Webby attend?
Fee Webby attended University Of Canterbury, Ara Institute Of Canterbury, Whanganui Collegiate School, St Matthew's Collegiate School, Academyex, Academyex, Academyex.
What are some of Fee Webby's interests?
Fee Webby has interest in Science And Technology, Education, Arts And Culture.
What skills is Fee Webby known for?
Fee Webby has skills like Digital Marketing, Digital Strategy, Online Marketing, Online Advertising, Integrated Marketing, Mobile Marketing, Email Marketing, Digital Media, Strategy, Social Media, Analytics, Brand Development.
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