Fiona, Yen Ching Wu Email & Phone Number

Hoofddorp, North Holland, Netherlands

Utrecht, Netherlands

MBA Student at TIAS, Exploring job opportunities in Marketing/ Event management / Project management / Trade shows positions▪Implementing Aux Oiseaux de Provence Search Engine Advertising (SEA)project, which achieved CTR at 16% within 3 days campaign. ▪AwardFares.com SEA project, which achieved CTR 8.21%, conversions 155 and A/B testing of campaigns within 5 days.

Utrecht, Netherlands

▪Implement a consultancy project with a focus on leveraging big data to create a compelling valueproposition for customers and to drive business growth.▪Leverage meticulous market research, competitors’ analysis and problem-solving skills to execute the project.

Taipei City, Taiwan

▪Decided the marketing strategic direction and collaborated the external stakeholders to execute the marketing campaigns.▪Edited promotional material for press releases, social media posts, and website updates and planned influencers video for product showcases, including script revisions, post-event analysis, and reporting. Achievements:▪Successfully guided Taiwan Expo Malaysia Online Marketing Plan 2021 to increase Taiwan Expo's Facebook and Instagram follower engagement by 40% and 25% respectively.▪Planned new e-voucher incentive campaign in Malaysia, resulting in a 33% increase in buyer participation for procurement events during the pandemic.▪Designed story outline and communicated with external stakeholder to produce animated video for Taiwan ExpoOnline series, resulting in 30,000 views within one week.

Jakarta, Indonesia

▪Supervised 8 full-time project managers to implement annual Taiwanese product promotion events.▪Bridged business between Indonesia and Taiwan ▪Managed office budget planning, accounting, property and contract. Achievements:▪Effectively collaborated with internal and external stakeholders, resulting in the 2nd highest number of buyers among 62 subsidiaries and consecutive years of increased buyer visits to Taiwan. Invited 600+ local buyers annually to visit trade shows in Taiwan.▪Brand communication strategy to manage multiple projects: Organized annual Taiwanese product promotion events: Taiwan Excellence Happy Run 2019, and Taiwan Excellence Zumba Fest 2019, attracting 8,000+ and 2,500+ participants separately

Chengdu, Sichuan, China

▪Supervised 4 full-time employed project managers. ▪Communicated and collaborated effectively with internal stakeholders and external stakeholders to support in market research and project execution.Achievements:▪Bridged business relations between China and Taiwan: achieved 200+ annual local buyers visit tradeshows in Taiwan.

Taiwan

▪Fortified various Taiwanese products' brand image by organizing and promoting international large-scale events from A-Z, while ensuring smooth execution and within budget. ▪Drove lead generation and increased brand awareness by conducting promotion events in international tradeshows (Frequent travel to Germany or USA, etc.)▪Adept at negotiation skills to explore opportunities for partnerships and sponsorships in alignment with the brand's values and products’ target audience.Achievements:▪Created “Run for Love” special event for 2013 Taipei Int’l Sporting Goods show, 40th anniversary. (More than 3,000 runners joined the event)▪Established the D&I awards of TAIPEI CYCLE pavilion at Interbike 2014 (Las Vegas). Reached 200+ lead generation.▪Presented and promoted Taiwan Int’l Sporting Goods Show at Taiwan Night, an 80-person banquet dinner at ISPO show 2010 (Munich).▪Developed successful sponsoring relationships with external stakeholders, such as China Airlines, Eva Airlines, The Macallan, Courtyard by Marriott Taipei and Grand Hyatt Taipei, resulting in increased trade show funding by 13%.

Master Of Business Administration - Mba

Mba International Residence Program

Activities and Societies: Managing Globalized Businesses

Master'S Degree, International Master'S Program In International Communication Studies

Bachelor'S Degree, Foreign Languages And Literatures, General