Fion Yip

Fion Yip Email and Phone Number

Focas on China digital marketing @ Travelodge Hotels Asia
singapore, singapore
Fion Yip's Location
Guangzhou, Guangdong, China, China
About Fion Yip

8 years experiences in brand hotels(Ramada/Royal Tulip/Marriott/Hilton), one year overseas work experience in Macau. Familiar with social media and KOL coporation. Past work involves digital marketing, public relationship withsocial media/KOL, operations management, marketing communications and administration management.I have got master's degree with international hospitality management in Malaysia. Good at digital marketing,public relations, marketing communication,self-media operation and activities planning etc.

Fion Yip's Current Company Details
Travelodge Hotels Asia

Travelodge Hotels Asia

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Focas on China digital marketing
singapore, singapore
Employees:
50
Fion Yip Work Experience Details
  • Travelodge Hotels Asia
    China Digital Marketing And E-Commerce Manager
    Travelodge Hotels Asia Nov 2023 - Present
    Guangzhou, Guangdong, China
  • Doubletree By Hilton Foshan
    Marketing And Communication Manager
    Doubletree By Hilton Foshan Feb 2023 - Oct 2023
    广州-佛山地区
    1.Lead and drive the hotel overall marcom strategies, plan and devise media budget allocation.3.Running all digital marketing channel and OTA .4.Liaise with social media and KOL to promote the hotel, also handle the commercial project cooperate with them.5.Planning, organizing and co-ordinate PR activities and events.6.Reported the marcom result to Hilton group in China.
  • Four Points By Sheraton Guangzhou
    Marketing Communications Manager
    Four Points By Sheraton Guangzhou Oct 2022 - Feb 2023
    中国 广东省 广州
    1. Lead and drive the hotel overall marcom strategies.2. Plan and devise media budget allocation.3. Running the self-media within the hotel account to ensure editorial coverage and exposure, also running the weshop with wechat payment.4. Liaise with social media and traditional media and keep well relationship, to handle the commercial project cooperate with them.5. Planning, organizing and co-ordinate PR activities and events.6. Reported the marcom result to Marriot ss team.
  • Royal Tulip Carat Hotel Guangzhou
    Administration Manager
    Royal Tulip Carat Hotel Guangzhou Apr 2017 - Nov 2021
    1. Government relations: according to the relevant policies, laws and regulations of the government, formulate the hotel's corresponding SOP and P&P, ensure to create a good business environment. Liaise with the government functional departments, and keep well relationship2. External public relations: Liaise with social media and traditional media and keep well relationship, attend the public relations activities of social organizations,to maintains a high level of exposure for the… Show more 1. Government relations: according to the relevant policies, laws and regulations of the government, formulate the hotel's corresponding SOP and P&P, ensure to create a good business environment. Liaise with the government functional departments, and keep well relationship2. External public relations: Liaise with social media and traditional media and keep well relationship, attend the public relations activities of social organizations,to maintains a high level of exposure for the hotel.3. Operation management: coordinate the relationship with all other departments to promote the implementation and execution of plans, also handle all kinds of operation emergencies;4. Report directly to the general manager and carry out confidential work of the general manager's office. To coordinate and follow up the work assigned by the general manager (need to coordinate with other department heads). Draft some documents and reports as required by General Manager.5. Head of the marketing communication department (2017-2019); Show less
  • Royal Tulip Carat Hotel Guangzhou
    Marketing Communication Manager
    Royal Tulip Carat Hotel Guangzhou Mar 2016 - Apr 2017
    Guangzhou, Guangdong, China
    1. Lead and drive the hotel overall marcom strategies.2. Plan and devise media budget allocation.3. Running the self-media within the hotel account to ensure editorial coverage and exposure, also running the weshop with wechat payment.4. Liaise with social media and traditional media and keep well relationship, to handle the commercial project cooperate with them.5. Planning, organizing and co-ordinate PR activities and events.6. Reported the marcom result to Golden Tulip… Show more 1. Lead and drive the hotel overall marcom strategies.2. Plan and devise media budget allocation.3. Running the self-media within the hotel account to ensure editorial coverage and exposure, also running the weshop with wechat payment.4. Liaise with social media and traditional media and keep well relationship, to handle the commercial project cooperate with them.5. Planning, organizing and co-ordinate PR activities and events.6. Reported the marcom result to Golden Tulip Hotel Management Company. Show less
  • Southern Security Services(Macau)Limited
    Operation Executive(One Year Contract)
    Southern Security Services(Macau)Limited Nov 2014 - Oct 2015
    Macau
    Company is outsourcer which provide doormen and security to StarWorld Casino Hotel; And provide guards to control staff shuttle bus for Venetian Hotel, Sands Cotai and others.1. Handle all kinds of operation emergencies and solved the any problem.2. The daily and monthly work schedule arrangement.3. Communicate with client etc.
  • Ramada Pearl Hotel Guangzhou, China
    Public Relation Executive
    Ramada Pearl Hotel Guangzhou, China Jun 2010 - Jun 2011
    Guangzhou, China
    1. Material paperwork which include hotel update information, website content, promotion, news etc.2. Organizing and directing the hotel public relations activities.3. Liaise with local media and keep well relationship, to maintains a high level of exposure for the hotel. Special Event: 1. Appointed reception hotel in Guangzhou 2010 Asian Games 2. Hotel 20th anniversary event
  • Modern Logistics News, China
    Journalist
    Modern Logistics News, China May 2008 - Jan 2009
    Guangzhou, China
    My responsibilities were the logistics News gathering and writing in Guangzhou station.
  • Public Channel, Guangdong Television, China
    Internship Of Assistant To Director
    Public Channel, Guangdong Television, China Jul 2008 - Dec 2008
    Guangzhou, China
    12 times for participated in record and edit the entertainment shows” Are You Smarter Than a 5th Grader” (Chinese Edition)

Fion Yip Skills

Multimedia Marketing Communications Integrated Marketing Communications Public Relations Hospitality Management Education Private Events Social Media Marketing Social Media Communications Hotel Management Digital Marketing Digital Media Hospitality Industry

Fion Yip Education Details

Frequently Asked Questions about Fion Yip

What company does Fion Yip work for?

Fion Yip works for Travelodge Hotels Asia

What is Fion Yip's role at the current company?

Fion Yip's current role is Focas on China digital marketing.

What schools did Fion Yip attend?

Fion Yip attended Taylor's University ,malaysia, 北京师范大学珠海分校 / Beijing Normal University, Zhuhai.

What skills is Fion Yip known for?

Fion Yip has skills like Multimedia Marketing Communications, Integrated Marketing Communications, Public Relations, Hospitality Management, Education, Private Events, Social Media Marketing, Social Media Communications, Hotel Management, Digital Marketing, Digital Media, Hospitality Industry.

Who are Fion Yip's colleagues?

Fion Yip's colleagues are Nur Fajrina, Zyaa Samsudin, Adam Ashley, Wellinton Siahaan, Kristen R, Lissa Catanghal, Laksnalin Visitkijkarn.

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