Fiorella Calderon Email and Phone Number

In charhe of the project management of a team that includes several departments as Retail, Trials & Panama affairs.Managing a corporate law operation in terms of delivering the projects to clients, supervising the steps, customer service and finances.

Supervise the Brand Channel Managers and the daily projects in the Creative Division of the Company, Studio V.Develop New Business Development tactics in order to attract new international and local clients to the company.Interact with clients and project managers ensuring the development and sucsess of the project.

•Collaborated in all aspects of operations, sales and marketing in order to develop a new brand of Garden Tools, specifically in the exhibition show industry throughout The United Kingdom.•Participated in the set up of major stands for important garden and home shows in England and Scotland , like Ideal Home Show in Earls Court, taking care of the decoration; prevision of inventory and sales aspects.•Consulted the Directors in the creation of a new brand for the tools, changing the Garden Tools Professional name to Jardin de France.•Created new process of inventory, sales and just in time control.•Implemented new policies for returns and customer service care. •Presented analysis of sales per product and per executive versus inventory and finance reports.

•Executed the Spanish international expansion of RN, prospecting potential clients, traveling abroad and preparing Ad Hoc quotes.•Translated and adapted marketing and sales materials into Spanish.•Negotiated contracts with Spanish data base companies.•Signed major Spanish retail chains as coupon suppliers.•Localized, named, and launched “Opineygane.com.•Developed Opinion8d.co.uk a specialized online survey panel website. •Developed new strategies in order to recruit members for the Valued Opinions family of panels.•Responsible of the coordination and development of Research Now’s family of new panels in Sweden, Russia, Greece, Poland, Finland, The Nederlands, Czech Republic, Denmark, Belgium, Portugal, Norway and Switzerland.•Recruited and managed a team of 11 Project Panel Managers, native’s speakers of each country based in London, supervising the translations, localization of the website content, reward schemesn & legal aspects.

Created and executed business/marketing plan for startup hand -designed women's shirt company in Barcelona, Spain. Coordinated importation, product designs and sales. Organized launching & sales orders.

Recruited and managed 10 reatil display artists across 45 clothing outlets throughout Spain. Consulted in the development of a new clothing brand, targeting aspects of sales & distribution, pricing and marketing strategy. Final strategic recommendation to client included improving product quality, increasing variety, and repositioning brand all to reflect unity with pricing scheme. Executed sales forecast in order to set production schedule. Collaborated on presentations and new business proposals for prospective and existing clients.

Managed department of 4 Account Executives with 15 domestic and international accounts, including Grupo Constenla (exclusive distributor of Sara Lee bakery), Sunbeam Oster, Warner Lambert, Kraft and Schneider Electric. Headed Central American Regional Accounts of Nestlé and Bridgestone-Firestone. Led New Business efforts, winning Purina and Chunky Santa Cruz (salsa) accounts. Collaborated with Media, Creative and Account Departments to utilize JWT’s “Total Branding” concept throughout print ads, TV, radio, billboards, direct mail, POP, web sites and special events. Traveled to international JWT offices and client sites to give bilingual presentations. Member of team which won Latin America’s prestigious “Aguila de Oro” Award (1999) for creative excellence, presented to APCU Thompson for work done on behalf of client “Taller 3R.”

Coordinated international accounts including Nabisco, Warner Lambert, & Inter-Continental Hotels. Managed account “Taller 3R” which won the “Pregonero de Bronce” Award (1997), Costa Rica’s highest award for excellence in print advertising. Processed work orders, maintained client relations, and presented at client meetings.

Sold TV advertising programming space to account base of direct clients and advertising agencies. Directed new business development efforts for Channel 4 TV, Costa Rica’s fastest-growing station.