Plan, coordinate and manage projects of digital transformation regarding processes and business units with the aim of acquiring, through a continuous improvement, more and more efficiency and effectiveness.

Trained and helped sales representatives to enhance their job through the employment of digital solutions, such as Online Shop, App and other e-business tools. To do this I:- conceived, organized and fulfilled learning blended journeys for different clusters of sales reps- trained within classrooms- designed and realized e-learning modules- organized and conducted webinars- gave speeches during events and conferences- spreaded the word of digital transformation

Developed marketing and communication activities:- managed website content and updated presence on Social Network (Linkedin, Twitter, Youtube);- Web Advertising campaigns.

Developed brand and communication of products:- managed web site content, structure and SEO;- created e-mail marketing campains (DEM);- edited the strategic and operating marketing plan;- developed the products brand and defined the company guidelines;- organized events and specialized fairs;- planned advertising on specialized magazines;- created product brochures and other documentation (case histories, product depliants , web demo, etc…) ;- conceived and… Show more Developed brand and communication of products:- managed web site content, structure and SEO;- created e-mail marketing campains (DEM);- edited the strategic and operating marketing plan;- developed the products brand and defined the company guidelines;- organized events and specialized fairs;- planned advertising on specialized magazines;- created product brochures and other documentation (case histories, product depliants , web demo, etc…) ;- conceived and created the company magazine. Show less

Post-lauream internship.