Fiorella Tosso Email & Phone Number

Luxemburgo

Key support for the Luxair & LuxairTours digital sales platforms:- Sales actions: execute, run the commercial online sales action plans, based on insights from Google Analytics 4 & sales data. - PPC: Support the Paid Ads (SEM) campaigns on Programmatics, LinkedIn Ads, Bing Ads, Meta Ads & Google Ads. - Create and update online contents (SEO) on the CMS with Semrush insights- Support on the CRM implementation regarding the e-commerce targets- Reporting of campaigns using locker studio, Acoustic, mouseflow, etc.

Luxemburgo

- Support LATAM Market: monitoring the actions of the LATAM partners and reporting to the Luxembourgish Hub, Programmatic Advertising campaigns, Direct managed campaigns, follow-up KPI's & reports. - Development Spanish Market: Market Research > Prospection > Sales > Account Management: detection of media groups, programmatic actors, events, news from the industry, sales pitch, onboarding process & follow-up. - Marketing Management: development of the Digital Marketing Strategy: definition of customer profile, creation of Content Calendar & Public Relations- Project Management: managing the change of the sales pitch and presentations

Remote

Amazon Seller Central Europe - FBA. Client account management (mainly French and Spanish market)SEO copywriting product descriptions (keyword research using Helium 10)Amazon Advertising: Brand Store and Content A+ creation, PPC (using Perpetua) reports and stock management

Paris, France

Implementation of marketing plan strategies on the French market through:Digital Marketing and Social Media:- Implementation of advertising campaigns with different media (e.g. 2019: Le Figaro, Le Monde, etc.) and other tourism players (e.g. Vueling, EasyVoyages, etc.)- Budget optimization- Participation in campaign performance analysis- Definition of the editorial strategy of FB page (+ 1.3M fans) and the website www.catalunyaexperience.fr (45,000 visits / month) with the agency of Social MediaPublic Relations:- Participation in the development of Public Relations (B2B) / Press trip support- Organization of press trips (e.g. 2019: France 5 reports, TF1, etc.) & influencers trips (e.g. Hervé Cuisine)Support for the MICE department for the organization of events (eg Professional evening during the Miró exhibition at the Grand Palais)- Prospecting trade fairs and networkingContent creation- Creation of press content, B2C Newsletters + B2B Media- Creation of blog articlesMastery of CRM tools and invoice management.

Barcelona, Spain

Design and creation of itineraries in Barcelona and Catalonia: Explaining the city's tourist offer (activities, tours, transportation), making reservations for visitors. The client profile was international (more than 50 nationalities), constantly changing the language (English, French and Italian).

Barcelona, Spain

Trip4Real was a travel platform that provided unique activities connecting locals and travelers.Conquest of new collaborators for the development of the startup on the French market, creation of activities on the platform, discovery of customer needs and customer loyalty.

Master'S Degree, Digital Marketing & E-Commerce

Bachelor'S Degree, Tourism Business Management, Minor In Communication