Firas Awad work email
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Firas Awad personal email
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Experienced E-commerce Leader with a 17-year track record in luxury Retail. Specializing in driving brand growth through innovative online marketing strategies and enhancing customer experiences to increase revenue. Proven ability to lead teams and effectively leverage e-commerce as a key driver of revenue growth. Results-driven strategist, an expert in defining, implementing, and executing the E-Commerce and Omni channel marketing strategy. Skilled in developing marketing programs, analyzing market trends, identifying opportunities, and generating leads to provide valuable, measurable results to the company’s bottom line. Highly creative with an excellent understanding of omnichannel strategy to create seamless customer experience (both, online and offline). A thorough digital understanding, with a focus on e-commerce and online merchandising, current e-commerce best practices, and technological capabilities. Strong leadership and team building skills including the ability to motivate, negotiate and influence effectively across departments & divisions and take data-driven decisions.Core Competencies:•Online/Digital Marketing•Sales & Business Development•Brand Management•Sales & Revenue Growth•New Product Launches•Budgeting and Forecasting•Project Management•Performance Marketing•Data / Sales Analysis•Logistics & Procurement•Customer Service •Business Process improvement•Change management•Policies & Procedures•Reporting & Documentation•Team Building & Leadership•SEM/SEO •Team Building & Leadership•Mobile Growth
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Director Of EcommerceBateel InternationalDubai, Ae
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Head Of EcommerceMarina Home Interiors Mar 2021 - PresentDubai, Dubai, Ae• Outline the digital vision and strategic direction across the GCC• Set up the yearly strategic plan and the yearly budgets in accordance with the Brand’s vision and mission• Manage P&L and investment to match profitability and ROI targets• Responsible for delivering the underlying profitability through developing knowledge of key cost drivers from the P&L• Led the development of a new e-commerce platform, which increased Group revenues by over 12%.• Developed the product roadmap and oversaw the website strategy, resulting in a 50% increase in visitors and a 20% growth in revenue YOY• Define and Drive implementation of trade and SEM strategy• Work with Marketing, IT, retail, and operations heads to provide an omnichannel/seamless experience.• Analyze online metrics and make recommendations to improve website performance including new ways to drive website traffic and revenue opportunities• Compile and analyze search data and metrics to make decisions regarding business strategy• Recruit, develop and lead a team of high-potential talents. -
Division Manager - EcommerceChalhoub Group Jan 2019 - Mar 2021Dubai, Dubai , Ae• Develop and manage short- and long-term objectives for the E-commerce business, develop effective strategies to meet those objectives with the responsibility of sales, inventory, profit and loss. • Set an annual budget for the division in line with the business plan, monitor the implementation of budget and ensure strict adherence to the budget by the team.• Administer and supervise web merchandising team to accomplish the departmental target. • Oversee the website’s technical structure, UX, UI design, content, navigation, performance and functionality to positively impact the business. • Understand customer needs using market research, customer surveys and web analytics data, identify new business opportunities, and define a product road-map.• Implement strategies and plans for the development of new business/growth opportunities and to increase the reach of the brand online.• Provide a best-in-class online customer experience through site merchandising, using data-driven and detail-oriented approach in understanding what drives customers to buy.• Monitor site performance KPIs and ensure that the website meets or exceeds performance goals; provide insightful weekly, monthly and quarterly reporting and analysis of product sales.• Work with planning and creative teams to develop site calendar to achieve sales goals, support marketing campaigns, and improve customer experience. -
E-Commerce Experience And Operations Department ManagerChalhoub Group Jan 2015 - Dec 2018Dubai, Dubai , Ae• Developed and implemented effective business growth strategy, built consumer relationships, created brand advocacy, and assisted in generating sales.• Managed entire order fulfillment process, product, pricing, logistics, sales, returns and cancellations.• Managed day-to-day inquiries from internal and external partners in coordination with IT, CRM, marketing, PR, logistics, buying, accounting and customer support division. • Set the budget, three-year plan, monthly/annual sales target and margins in coordination with the financial team. • Coordinated with merchandisers, Marketing, PR, and CRM team to ensure the achievement of KPIs and sales targets.• Planned project milestones, conducted feasibility study on future projects, and ensured timely project completion. • Conducted QA testing on global implementations and new technical releases on the website as a key user; ensured quality of post-purchase experience. • Communicated system changes to relevant parties & documented business processes to facilitate change management.• Regularly reported senior management on KPIs such as e-Commerce returns to e-Store and store (YTD, monthly, by season, by department), free returns analysis, free shipping initiatives, payment option breakdown, order cancellation report and full price vs. markdown analysis.• Streamline reporting function in coordination with the technical support team and third parties and provided solutions to improve the efficiency of the team reporting among all systems used
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Senior Merchandise Planner / Team LeaderChalhoub Group Oct 2013 - Dec 2014Dubai, Dubai , Ae•Managing OTB, financial targets, and Shop expenses.•Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments, and monitoring market trends.•Present buying budget to direct manager.•Recommend immediate action plans to Division Managers (re-order, specific line targets, transfer.).•Attend buying sessions and place orders to suppliers as per budget and forecast, taking lead-time into consideration.•Negotiate prices with suppliers to retain maximum gross margins and remain competitive in the market.•Supervising the performance of 4 purchase coordinators and 2 brand analyst conducting periodic performance reviews to ensure smooth execution of day to day activities of the department.•Set the objectives and budgets for the team members and ensure their accomplishment.
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Senior Brand AnalystChalhoub Group Mar 2010 - Sep 2013Dubai, Dubai , Ae• Produce annual purchase plans for assigned brands to support sales and stock management• Oversee a team of three purchase coordinators • Execute marketing activities, including events, to support new product launches • Produce management information through data analytics
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Purchase CoordinatorChalhoub Group Aug 2008 - Mar 2010Dubai, Dubai , Ae• Streamline procurement processes and produce payment reports • Manage communication with suppliers to maintain quality standards • Manage documentation for import/export activities according to rules and regulations
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Purchase AdminChalhoub Group Jan 2007 - Aug 2008Dubai, Dubai , AeHandled local and international purchases for the company and handled all legal procedures related to shipping and clearing of purchased goods.Scrutinized inventory movement, to determine appropriateness of purchasing actions. Submitted monthly purchasing stock report for executive management, to effect speedy decisions.Managed all necessary documentation and forms for efficient, cost-effective and lawful execution of all import/export activities. Coordinated with clearance agents for verifying export/ import shipping documents with reference to commercial laws and government regulations.Sourced, developed and negotiated contracts with vendors for best deals, liaised with international logistics to insure proper scheduling and shipping practices, ascertained implementation of local and international custom laws, rules and regulations. Demonstrated sound knowledge of INCO TERMS 2000, Seaport/Airport rules and regulations.
Firas Awad Skills
Firas Awad Education Details
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University Of WollongongMaster Of International Business -
Arab Academy For Science, Technology And Maritime TransportAnd Supply Chain Management
Frequently Asked Questions about Firas Awad
What company does Firas Awad work for?
Firas Awad works for Bateel International
What is Firas Awad's role at the current company?
Firas Awad's current role is Director of Ecommerce.
What is Firas Awad's email address?
Firas Awad's email address is fi****@****ail.com
What schools did Firas Awad attend?
Firas Awad attended University Of Wollongong, Arab Academy For Science, Technology And Maritime Transport.
What skills is Firas Awad known for?
Firas Awad has skills like Customer Relations, Procurement, Team Building, Critical Thinking, Merchandising, Market Analysis, Product Management, Profitability, Analysis, Budget Analysis, Business Management, Cost Analysis.
Who are Firas Awad's colleagues?
Firas Awad's colleagues are Muneer Bin Ismail Bi Muneer, Biswajit Mukherjee Maker, Arun Kumar, Naveen Gadam, Bashu Dev Joshi, Mariel Tolentino, Rizwan Ahmed.
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