Heading a creative team spanning across UAE and Chennai, India, while overlooking the creative development, branding and promotion of UAE Exchange and Unimoni across 28 plus countries.Achievements:✔ Launched the new identity for UAE exchange, led the rebranding exercise, in 18 countries and change the messaging across all the platforms, 500+ retail, 18 websites, 12 languages, and multiple social media pages.✔ Organized and supervised the naming write exercise of the Red Line Metro Station in UAE Exchange’s name. ✔ Drove the launch identity, completing the impact in 6 months and achieved a high brand score of awareness reaching 34 points during the transition period.✔ As part of the exercise to secure naming rights for the UAE Exchange metro station, served as a key member of the negotiation team and ensuring the brand received all the advantages accorded with the naming rights by working with the legal team. ✔ Led all brand-related implementation efforts including Metro, street, and train branding.✔ Oversaw key sports sponsorships and developed a communication strategy and ground activity calibrated to achieve the best results. ✔ Designed the video collateral for (UAC) Unimoni Asia Cup (Cricket) / Unimoni as Title Sponsor, which in 15 days video views on social media crossed 20 million. ✔ Achieved 28 million views in social media with less than 22 videos as part of the Asia Football Confederation tournament. ✔ Created cutting edge user experience for the financial industry in social media for the first time. ✔ Worked with Leading Brand Ambassadors and influencers like Katrina Kaif, Fahad Faasil, Khaled Al Ameri etc.✔ Created the Brand Mascot and marketed it continuously over a span of 4 years, resulting in an increase in engagement by 37%.

Started career at TBWA in 2008 as a Sr. Graphic Designer, steadily rising over the years to become an Art Director. I had the privilege of working on handling creative requirements for leading clients in the GCC region such Formula 1 Racing (ADMM), Etihad Airways, Daman Insurance, HP, ADAC, twofour54º and ADTA to name a few.Achievements:✔ Creating and Running F1 campaigns across the globe for Abu Dhabi Racing for 3 years 09/10/11.✔ Creating and Running AL Jazera club marketing Campaign aiming to fill 45K stadium, achieving 150K.✔ Creating and Running Australia Rugby campaign for Etihad Airways.✔ Creating B2B Campaigns for twofour 54º.✔ Working on Arabisation of Apple collaterals in the MENA Region.Key Responsibilities:✔ Planned and executed creative campaigns for corporate promotions and launching of new initiatives.✔ Managed multiple projects, with the ability to switch from one to the other seamlessly, meet deadlines and stay within budget constraints.✔ Handled all client queries, liaising with a team of account managers, business associates, editors, translators and the operations teams of clients.✔ Worked closely with the copywriter to generate creative ideas and concepts to fulfil the client's brief; produced sketches or 'storyboards' (television) or 'roughs' or 'scamps' (print) to communicate ideas to the client.✔ Met with the creative director and account managers before presenting ideas to clients, briefed other members of the creative team, commissioned photographers, artists or film-makers to work on projects.✔ Advised on new creatives, reviewing their 'books' and managing new teams on placement with the agency.✔ Improved campaign results by studying, evaluating, and re-designing creative processes in addition to implementing changes.

Headed the design team of the newspaper company and was doing the art direction every week for the final output.