Firas Obeid Email & Phone Number

Saline, Mi, Us

Ann Arbor, Mi

We help businesses grow their brand and sell their services and products within the mobile world- Mobile web strategy and development- Mobile commerce (mCommerce) - Content management system architecture, development, and implementation- Technical sales- Mobile web performance tuning

New Albany, Ohio

Subject matter export (SME) on various WCS aspects including: checkout, search, dataload among others. Provide tech designs and lead development efforts for various projects including:- Optimizing WebSphere Commerce payment processing for the checkout flow and adding new payment types for international users based on country and geo location- Customizing the overall WCS dataload process- Enhancing Search including SOLR schema and indexing and customization that increased sales and conversion rates across all brands

Ann Arbor, Mi

Manage all aspects of Design, Architecture, and Development.

Greater Atlanta Area, Remote

Integrated Home Depot's new order messaging system into WebSphere Commerce using the WCS Messaging Framework.Lead developer in moving the Home Depot mobile website from a third party back to Home Depot in house development.Architected and built the m.homedepot.com (mobile) search and browse interfaces using Endeca Page Builder.Provide recommendations and direction on migrating homedepot.com WCS website from 5.6 to 7.0.Lead the efforts in separating the Endeca search component of the site into its own application to improve performance and increase stability while still operating with the WCS framework as one website for the end user.Introduce Endeca's Page Builder to manage and control the search and navigation pages. This includes designing and building the Page Builder cartridges and integrating them into the Search application that serves the end user.

Client Tech Lead on LifeWay.com- Responsible for the overall B2B eCommerce implementation of the new LifeWay.com using WebSphere Commerce 7.- Lead architecture design work for client by translating functional and non-functional requirements into technical architecture.- Decompose technical architecture and functional designs into units of work. Assist the client team with work breakdown and difficulty estimation using Agile/Scrum methodologies.- Review functional requirements and their corresponding test scripts to make sure they are truly actionable units of work.Identify client project technical risks. Escalate, mitigate and/or eliminate them.- Review designs, code, and unit tests for quality and function. Make sure work is truly complete before allowing it to be released.Development Team Lead on JosBank.com and Fossil.com- Work with the Client Tech Lead on defining the full B2C eCommerce solution for the new JosBank.com.- Work with the Client Tech Lead on engineering the technical solutions for the various enhancements for the Fossil.com 3.0 release in the areas of checkout, store locator, and my account.- Provided technical guidance in the areas of promotions, order flow, inventory, price, payment, and 3rd party integration.- Work with the project management team in defining the development and delivery approaches and timelines.Other Responsibilities- Conduct training sessions across the Java practice within the agency on utilizing unit testing and mocking within WebSphere Commerce to improve code quality and enhance delivery time.- Mentor and technically grow junior and senior developers through pair programming and one-on-one training sessions.- Build reusable technical assets to be used across several projects to save time and effort.- Conduct technical interviews with potential employee candidates.- Career counselor for several junior and senior developers and responsible for conducting regular performance reviews.

- Lead developer responsible for all of the development work on the Borders.com website.- Participate in requirements gathering and analyze business and user needs.- Work closely with project managers on providing accurate estimates of effort of work and identifying scope, tasks, risks, constraints and assumptions.- Work closely with the Quality Assurance managers on determining release dates, managing defect resolution, and improving the overall quality of the work delivered.- Define the technical and architectural direction for the development on Borders.com including:-- Implemented gifting and improved performance and usability of the checkout process on Borders.com in preparation for the holiday season which improved customer satisfaction and increased daily web sales from ~80k to over 250k.-- Designed and developed the framework for the kiosk version for Borders.com to be used inside over 500 Borders superstores.-- Managed the development of the shopping cart and checkout process, including promotions, gift cards, borders rewards, taxation, address verification, and payment options.- Used agile methodologies such as test driven design and development, two week iterations, story cards, and daily stand up meetings.- Ensure the quality of code by performing code reviews and setting up coding standards.- Developed an effective process for screening and hiring new developers that improved HR's ability to identify qualified candidates more effectively.- Create and manage career development plans for junior and senior developers and conduct regular performance reviews.Involved in the interview and hiring process for junior and senior developers.

- Senior member in the Borders.com development team. Used Websphere Commerce 6.x that utilized J2EE, Struts, Tiles, JSP, and JSTL technologies.- Architect for the payment framework. Used a combination of IBM commerce payment subsystem, eclipse modeling framework, and XML over HTTPS.- Collaborate with vendors and their development teams on integrating their features into Borders.com such as:-- IBM - improve performance by using IBM WebSphere Commerce DynaCache and code refactoring-- Bazaar Voice - customer reviews integration.-- Google - preview inside a book using Ajax and Javascript.-- Omniture - reporting and web analytics using Javascript.-- Choice Stream - recommended titles using Ajax and Javascript.-- Cheetahmail - email provider using Java and HTTP/HTTPS communication.- Created, documented, and reviewed technical design documents for the following features on Borders.com: Search, Title Detail, and Online Reserve.- Implemented the Endeca search engine for Borders Search and Borders.com.

- Lead developer for the Borders Search application which is a search kiosk used inside the Borders superstores to locate and reserve products.- Borders Excellence Award recipient for Borders Search development.- Developed the Borders Rewards program for Borders Search which has 26M+ members using Java WebServices.- Developed an online reserve program for Borders Search that generates $6M+ in annual sales. Development included integration with Middleware using XML over HTTPS and communication with the Borders superstores databases using JDBC.- Upgraded the Borders Search kiosk application to utilize touch screen technologies. Used Struts, Spring, Velocity, Hibernate, Web-Services, AJAX, and JavaScript.

Bachelor'S Of Science

Bachelor Of Science (B.S.)