Directly reporting to the CEO I led online advertising, mobile advertising, web/mobile analytics and mobile channel development# Performance MarketingSetting digital marketing strategy and managing performance based, data driven, ROAS positive advertising to meet KPI’s such as sales, new signups, new customers, repeat purchases;• Search Engine Advertising• Social Advertising• Remarketing (multiple networks)• Affiliate Marketing (multiple networks)• Display Advertising and Media Agency Management• 3rd party tag and tracking implementation# SEOSEO strategy creation and execution to increase traffic and sales from organic search;• SEO specific content creation• SEO specific landing page optimization• Top level, keyword level and landing page performance analysis and optimization# Attribution Modeling• Custom attribution model building• Analyzing advertising spend against KPI’s and deciding on budget allocation using multiple attribution models• De-duplication between multiple remarketing and affiliate channels# Web Analytics and Reporting• Web analytics tool implementation• Mobile analytics implementation• C-level marketing and analytics reports# Mobile AdvertisingMobile advertising to increase app downloads and mobile revenue;• Mobile display advertising• Mobile search ads• Mobile remarketing• 3rd party code implementation# Mobile Channel Development• 3rd Party developer management