Firda Fauzia R. Email & Phone Number

Singapore

Singapore

Brand handled: ghd (good hair day), Sulwhasoo

Singapore, Singapore

Brand handled: Skin inc, Good hair day (ghd), Supergoop, Philosophy, Calvin klein, Hugo boss

Jakarta, Indonesia

- Onboard & nurture any clients that are new on e-commerce platform- Initial store opening setup (Zalora, Lazada, Shopee, Amazon)- Handling a day-to-day business of 2-3 Regional brands in Singapore, Indonesia, Malaysia, Philippines, & Vietnam.-Build and maintain close & positive working relationships with Regional Brand Partners (Premium beauty category).- Develop Channel trade (Lazada, Shopee, Zalora) plans with Brand Partners.- Ensure delivery of mutually agreed sales targets with Brand Partners. - Monthly Review with Brands on Performance & propose strategies to improve performance.- Conduct platform post-campaign analysis.- Put in measures to reduce excess stocks and maintain inventory holding.- Brand handled: Clarins, Foreo, Maison21G, Good hair day (ghd)

Singapore & Jakarta

Act as customer business development for cross-border client across South-East Asia (Singapore, Malaysia, Indonesia, Vietnam, Thailand, Philipines).Brand handled: Clarins, Skin IncAchievements:- Launched Clarins on Lazada store Indonesia 2020- Launched Skin Inc on ishopchangi Singapore 2021

Greater Jakarta Area, Indonesia

1. Undergoing a thesis for the degree of MSc International Business and Emerging Market.2. Created a structured market entry strategy for Paragon to enter Malaysia market through e-commerce channel.

Greater Jakarta Area, Indonesia

Tokopedia is one of Indonesia’s biggest online marketplaces, where people can sell any product freely. My role is in discovery tribe focusing on helping people to explore their needs, specifically in managing beauty category and its content. To be more detailed my responsibilities are:1. Maintaining Gross Merchandise Value (GMV), product sold, and orders in beauty category.2. Monitoring and proposing strategy to increase traffic, CTR, and CVR in beauty Category.3. Analyzing trend in specific category.4. Creating hot-list, and top pick (channels to boost content).5. Campaign-making, collaboration with other division (includes all kind of merchant and cross category possible).6. Contributing in seasonal campaign (e.g experience based feature, in all environment to help user to explore in Tokopedia, 12.12, Ramadan Ekstra).7. Manage merchant moderation and banned-process.8. Make sure the products matched with the category.

Greater Jakarta Area, Indonesia

My role in L'oreal Indonesia is in commercial product division, in managing makeup category as a category management staff, in daily basis my tasks are:1. assist in the creation and conceptualization of the categories in collaboration with the sales, marketing team, and merchandising services.2. Designed the planograms (implementation plan of the products in the shelves)3. Help developing expertise on the different categories (‘shopper studies’ and best practices) and identify projects and clients4. Generating reports and recommendations, alongside the development and implementation of projects in makeup category for all channel5. Pulling data and taking a deep dive to the external market6. Undertaking competitor analysis and feeding into the wider strategy7. Supporting Category manager with investigations and recommendations to the wider business

Master Of Science - Ms, International Business And Emerging Markets, Class Of Award With Merit (Gpa Conversion 3.52)

Activities and Societies: Student Ambassador of The University of Edinburgh Business School (UEBS) - IBEM 2018/2019.

Bachelor’S Degree, Economy, Management, Strategic Management, 3.29

Activities and Societies: Head of research and development division (Management Sudent union)