Fiona Riley Email & Phone Number

Rapid City, South Dakota, United States

• Created over 20,000+ printed marketing mailers, 500+ banners, and 100+graphics for social media• Assisted with direct mail marketing campaigns that have reached 15,000+ individuals• Experienced in making handouts, flyers, banners, infographics, fact sheets, brochures, and digital content to reach both internal and external audiences •Work with South Dakota Broadcaster’s Association to create and schedule radio ads.• Use social media outlets to include Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, and YouTube to promote the South Dakota Army National Guard• Create social media campaigns to increase viewership and interaction with social media pages• Experienced with scheduling posts and using internal social media page tools to boost content• Utilize social media insights and analytics to understand best practices/content and understand demographics.• Completed market assessments for the state of South Dakota to better understand the qualified military applicant population• Conducted research with over 300 recruits to obtain insights on current social media trends• Created and implemented the FY21 marketing plan for the recruiting and retention battalion, which included a budget of $621,000• Work with purchasing officer and vendors to purchase promotional items for the recruiting force• Track purchase for bi-weekly budget update• Review marketing material to ensure it meets Army National Guardcompliance requirements and guidelines• Ensure that vendors are complying with contractual obligations by doing periodic and quarterly checks• Quality check and inventory purchased promotional items• Manage all aspects for events and promotions to include planning, budgets, supplies, personnel management, and after-action reportsExperienced with Adobe Creative Cloud and Technical Writing (AP Style).

Germany

Destin/Fort Walton Beach, Florida Area

• Coordinated structured efforts to secure temporary and permanentemployment for 70+ qualified candidates accurately matching the client’s requirements with thecredentials of the applicants• Determined eligibility of candidates through interviewing• Completed reference checks, technical screening, background checks, and clearance checks• Provided positive and negative performance feedback to contractors. Scheduled, setup, and conducted conference calls, meetings, and lunches with contractors and customers• Supported five DoD agencies across 15 programs within the Southeast• Negotiated contract terms, hourly rates and full-time salaries with the vendor• Determined skills, experience, and other requirements needed for vendor positions• Lead, planned, and scheduled all Women’s Employee Resource Group (ERG) events for four offices across the Panhandle to support 15+ personnel• Co-lead, planned, and scheduled all Military Spouse ERG events across the company to support30+ personnel• Co-lead, planned, and scheduled all Military Spouse ERG events across the company to support 30+ personnel. Utilized Excel to create budgets for women’s and military spouse ERG, meetings, lunches, and trainings.

Marianna, Fl

Ames, Iowa

Ames, Iowa

Ames, Iowa

Master Of Science - Ms, Integrated Marketing Communications

Public Affairs And Communication Strategy Qualification Course

Basic Public Affairs Specialist Course

Bachelor Of Applied Science (Basc), Marketing