ROI Driven Marketer. ROAS Optimizing. I have been working for several years in the digital industry and have expertise in Digital Marketing, Digital Strategy, Sales Funnel, Facebook Business Manager, Social Media Marketing, Search Engine Optimization, Search Engine Marketing, Paid Ads, Marketplace. I've managed Digital Marketing team in Healthcare industry, apply a suitable sales funnel pattern to be implemented in the business model. Design and oversee all aspects of our digital marketing department including our marketing database, email, and display & search advertising campaigns.Determine Marketing angles be creative and execute and create in all digital marketing channel (Facebook, instagram, Google, Twitter, Youtube, Tiktok, Influencer) and BTL. Ensure digital activities are inline with monthly campaigns. Makes all business processes more digital, integrated and perfectly automated.Charge of planning and managing marketing campaigns that promote a company’s brand, products, and services. My duties include planning campaigns, analyzing metrics, and identifying trends. I'm an enthusiastic person who loves to share with people from different background and experiences. Love travelling and meet new people on the way. ;) My motto: If there's a will, there is a way. Im always ready to explore my limits!
Medizen Clinic
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Marketing DirectorMedizen Clinic Mar 2024 - PresentJakarta Selatan, Jakarta, IndonesiaDriven and results-oriented Marketing Director with 6+ years of experience leading and executing strategic marketing initiatives across diverse industries. Proven ability to develop and implement comprehensive marketing plans, build high-performing teams, and drive measurable growth for businesses.Key Responsibilities:Develop and implement data-driven marketing strategies to achieve defined goals and objectives. Lead and manage a team of marketing professionals, including designers, content creators, and social media specialists.Oversee the development and execution of multi-channel marketing campaigns, including:Search Engine Optimization (SEO)Pay-Per-Click (PPC) advertisingContent marketingSocial media marketingEmail marketingPublic relations (PR) (if applicable)Analyze marketing data and measure campaign performance to identify areas for improvement and optimize strategies. Stay up-to-date on the latest marketing trends and technologies.Collaborate with other departments, such as sales and product development, to ensure alignment and achieve company objectives. Manage the marketing budget and ensure efficient resource allocation.
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General ManagerDeep & Harmonicare Ivf Center Mar 2023 - Mar 2024Jakarta Selatan, Jakarta, IndonesiaI am responsible for overseeing and driving the strategic direction, operations, and growth of the center in the region.Key Responsibilities:- Strategic Leadership: Spearheading the development and execution of the center's strategic plans, aligning with the global vision & goals. Identifying opportunities for expansion and innovative service offerings within the Indonesian market.- Operational Excellence: Managing day-to-day operations, ensuring the highest standards of patient care, safety, & compliance with medical protocols. Streamlining processes to optimize efficiency and resource utilization.- Business Development: Proactively identifying new business opportunities and partnerships within the local healthcare ecosystem. Cultivating relationships with medical institutions, and industry stakeholders to enhance the center's reputation & referral network.- Patient Experience: Ensuring that each patient receives personalized & compassionate care throughout their fertility journey. Implementing measures to enhance patient satisfaction and loyalty.Key Achievements:- Market Penetration: Successfully led the center's entry into the Indonesian market, establishing a strong foothold and achieving consistent growth in patient numbers.- Operational Optimization: Revamped operational processes, increasing the efficiency of appointment scheduling and treatment procedures. This led to improved patient satisfaction.- Community Engagement: Developed strategic partnerships with local community organizations and healthcare providers to raise awareness about fertility health and treatments. Conducted educational seminars and workshops, contributing to a more informed patient population.- Revenue Growth: Orchestrated targeted marketing campaigns and referral initiatives, contributing to a substantial increase in revenue generation. Implemented cost-effective measures that positively impacted the center's financial performance.
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Digital Marketing ManagerPusat Fertilitas Bocah Indonesia Jan 2021 - Mar 2023Tangerang, Banten, IndonesiaInitiate 1 campaign 1 promotion, So that the digital activities become more focused and aligned with all the content on socmed and blog post. increasing digital activities and visibilities.1. SocMed: Content strategist for IG, FB fanpage, Tiktok, YT and Twitter. Bluetick verified on IG, FB Fanpage, FB Business. Create theme of the IG content more engaging, shareable, valuable. increase IG followers growth by integrated campaign blog post. followers FB Fanpage growth by custom ads. New twitter account slowly but still growth, YT view growth by integrated ads. Opening IG & FB Shop, Tiktok shop. Automated IG chatbot.2. SEO: Increasing focus keyword rank, web traffic, visibility on google search by optimizing every single aspect: keyword maping, schema markup, featured snippet, site map, topical authority, blog distr, supp article, interlink article integrated with monthly campaign. increasing local SEO, backlink building, domain authority, website speed, alt image, meta desc, longtail keyword, permalink.3. Email Marketing: Newsletter every week, campaign highlight, promotion flash sale.4. Paid Advertising: Placement on IG, FB, Tokped (CPAS,PPC), Google (SEM), Tiktok, YT, Media Ads, Native ads, Sms Mktg. increasing ROAS by +3000 new databases prospecting leads, reaching out +- 6.000k people. Pixel data for systematic retargeting.5. Content Marketing: Integrated campaign with blog internal link. Reach new audiences by high volume traffic keyword. +- 25 new article/month for blog content & mail marketing created by Content Writer6. WebDev : Strategist New look website, increasing web speed from rank F to B. Moving web server, web forum, glosarium a-z blog page, kalkulator masa subur, bmi index, removing useless script, increase web security.7. Marketplace: Opening marketplace like Tokopedia & Shopee. Making package for flashsale, sku product. Increasing direct sales service value up to IDR >1Billion. Increasing +-1500 followers, star rating and visibility. -
Professional SpeakerSelf Employed Jan 2021 - Jan 2023IndonesiaBe a speaker for online and offline activity I provide briefing to the participants, through the theme all about digital business. I hope the material presented can inspire them. -
FounderClick Digital Indonesia Mar 2017 - Jan 2023IndonesiaClick Digital Indonesia is a digital business community that was established in 2017, and has helped many business owners from B2B to B2C. Click Digital Indonesia helps business owners to be able to develop and compete in the digital market.Click Digital Indonesia has a vision and mission to equalize the acceleration of digital business in Indonesia with the Digital Marketing Activation strategy. -
Social Media Marketing & Search Engine Marketing SpecialistExpecto Jan 2020 - Dec 2020West Jakarta, Jakarta, IndonesiaCreate Strategy and Optimization on Google Ads, FB & IG Ads. Make report analysis from running campaign. Develop, manage content for social media. Building and deploy of project kirimlauk -
Social Media Business Strategist & Business DevelopmentBrica Indonesia Feb 2017 - Jan 2020West Jakarta, Jakarta, IndonesiaIncreasing social media impressions, reach and visit. Creating social media graphic, content for daily postings. Managed social media accounts, reply dm and comments.Business development that integrates social media advertising with e-commerce. Boost online sales with influencer marketing. Establish cooperation opportunities for the distribution and sale of products by online.Managed marketplace account like tokopedia & shopee, make flash sale campaign, receive order, reply chat, ppc ads. -
Marketing Communications SpecialistEqunix Business Solutions, Pt. Feb 2016 - Jan 2017Jakarta Selatan, Jakarta, IndonesiaExecuting the whole process: From client relations, PR and marketing strategy, creative side of promotional literature, advertising and artwork. This job involves several tasks including: Create a marketing plan, Organizing exhibitions, Customers events, Manage marketing budget, Develop marketing materials to generate sales leads, Producing press releases.
Firman Bayu Aji Education Details
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Communication, General -
Digital Marketing -
Marketing And Communications
Frequently Asked Questions about Firman Bayu Aji
What company does Firman Bayu Aji work for?
Firman Bayu Aji works for Medizen Clinic
What is Firman Bayu Aji's role at the current company?
Firman Bayu Aji's current role is Growth-Focused Digital Marketer.
What schools did Firman Bayu Aji attend?
Firman Bayu Aji attended Universitas Tarumanagara, Purwadhika Startup And Coding School, International Business Management Institute (Ibmi).
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