Planning new development and research for 3 years ahead, leading projects, and supervising the team to develop new and existing product themes.

In charge of the men’s hair category at one of the largest multinational FMCG companies. Leading the projects of GATSBY brand & products with job responsibilities as follows:- Developing new and existing products- Regularly doing consumer & market research- Making a new product proposal outline based on 4P marketing mix model- Creating a product concept based on brand & consumer centricity- Determining & controlling the schedule of the development process: product designing, formulation, packaging development, supplier relations, and mass production- Setting targets for the cost of goods- Regularly reporting to the director and finalizing the development process.

Co-founded a startup company named Encirclo, a B2B networking website. Took responsibilities as below:- Initiate new networking channels and maintain remaining business partners- Researching the consumer wants and educate the company business value to the consumer- Monitoring and reporting market-driven growth.