We are focusing on becoming a company that provides solutions for F&B business. We distribute Syrup, Powder, Coffee Beans, Coffee Machine & tools and are constantly looking to improve ourselves and our services in order to be the best one-stop shop for your beverage and equipment needs to develop the F & B market. I am in charge end to end responsibility to create the company and its success. To define the company plan and identity. Build the ecosystem, and execute the foundation from HR, Operation, Finance, goals, and direction for the company. Awards and Achievements:Scuro Lavino Award of Appreciation 2021 - For Being an Essential Partner of Scuro Lavino (Award)Appointed as Distributor of Scuro Lavino for Bekasi & Tangsel area.Appointed as Sub Distributor for Dripp Flavour Syrup & Powder

HP OmniChannel - www.hpshopping.id / www.hp.com/idManage and lead an end-to-end business in Indonesia. Responsible for country revenue, growth, P&L, market share, partner ecosystem, customer satisfaction, and media relation. As a global leader in computing devices, print hardware & supplies hp. inc develops e-commerce solutions for B2C & B2B businesses and consumer purchase hp. inc product digitally.Awards and Achievements:● Best Omni Channel Country SEATH-K 2018 award● Biggest Omnichannel country in HP.inc in SEATH-K (South East Asia, Taiwan, Hongkong,Korea) since Q4 FY17.● Started in Q1 FY16 with $30k/quarter rev (bottom 2 contributor in APJ)● End with $9m/quarter in Q4 FY18 (top 2 contributors in APJ after Japan).● HP APJ (Asia Pacific and Japan) Supplies Hero 2018 award● Bring supplies online business from just a few “k”/ qtr in Q1 FY16 to $200k/qtr in Q4 FY

Develop and implement the respective business development strategies & programs in order to achieve a strong growth of business.

Responsibilities :- Planning Samsung NotePC product line up and strategy- Planning and managing Samsung new and lifecycle product portfolio, business and marketing campaign- Analysing market overview, product competitiveness and managing the price structure strategy, plus inventory management- Monthly volume and revenue forecasting and managing profit & loss vs marketing budget- Managing project campaigns within Marketing, Sales, Retail Empowerment and Technical teams - Managing and dealing with 3rd party partners, hardware and software vendor for product campaignsProfessional Experiences/Achievements: • Platinum Award for H1 2012 PerformanceSubsidiary Achievements :• Great Performer Subsidiary 2012 - Top 5 Subsidiary Globally • Bronze Award for H1 2012 PerformanceProduct Awards:• Best Innovative Premium Notebook 2012, Samsung Series 9• Best Innovative Notebook of the Year 2012, Samsung Series 9

TRIJAYA PRATAMA(April 2014 – Dec 2015) Founder Distribution of Paper & Office Supplies in Bandung area. Product focus: Paper and office supplies.Key Responsibilities• Concepting and design of new products & services to offer.• Devising and planning company policies, developing, and guideline of operation.Achievements:• Supplying up to 4 trucks of paper per month from Jakarta to BandungPUTRI WIDI CELLULAR SHOP(Feb 2008 – Jan 2010) Founder and CEO Key Responsibilities• Directed day-to-day management including sales operation, budget planning, staffing, training, purchasing, cost control, facilities, maintenance, advertising, customer relations, marketing, and service development.• Concepting and design of new products & services to offer.• Devising and planning company policies, developing, and guideline of operations.Achievements:• Driving to a breakeven point in 8 months.PERFECTO CAR SALON(Feb 2005 – Feb 2006) Founder - Sales & Marketing ManagerKey Responsibilities• In charge of setting company sales & marketing strategies.• Carrying out the marketing and promotional activities, profitability and sales, reporting, purchasing & pricing.12 MAGAZINE(Sep 2003 – June 2004) Founder - Circulation ManagerKey Responsibilities• Responsible for increasing the subscription base of the periodical by devising and implementing various promotional activities.• Building a strong relationship with channels of distribution & Working with the publisher to define annual sales goals, and communicating them to sales team members.• Maintains records of all sales performance, reporting the department's progress to management.

• Responsible for developing business & marketing strategy by developing business and marketing planning. • Initiate and facilitate the execution of the strategy and fully in charge in making sure the success of the campaign execution delivered as expected by working with any necessary parties from both internal and external in order to grow and develop the Indonesia's market for the specific products that I am in charged for.• Manage Subsidiary scorecard for specific Microsoft’s products.• Develop partner ecosystem and improve the capability.• Maintain strong relationship with all solution partner.Professional Experiences/Achievements: • Devising integrated marketing campaigns that boost revenue by 140% to 162% YoY Growth in all 3 products managed in Fiscal Year 2011-2012

Key Responsibilities: • Build strong relationship with channels/partners.• Maintaining consistent communication with channel/partners regarding new products and promotion programs.• Provide regular training on licensing and technology update on Microsoft products.• Identify new sales opportunity for channels/partners within the territory/region.• Develop channels/partners technical competencies.• Evangelizing Microsoft products to partners for using or sell genuine software only.• Assisting partners in problem solving, particularly for OEM (Original Equipment Manufactured), FPP (Full Package Product) & Volume License products.• Growing partners business in the respective market.Professional Experiences/Achievements: • Successfully in Revenue Achievement by Quarterly Fiscal Year 09 – 11.Average Performances:FY09 Quarterly Averagere Performance: Q1=117.46%; Q2=119.98%; Q3=321.52%; Q4=155.82%FY10 Quarterly Average Performance: Q1=100.48%; Q2=111.94%; Q3=111.29%; Q4=135.14%FY11 Quarterly Average Performance:Q1=110.01%; Q2=104.01%; Q3= 251.76%• Successfully in groomed/assisted in growing partners business. Escalate Microsoft Business Partner in level Tier-3 & 2 up to Tier-1 in every fiscal year since Fiscal Year 09–11Partners moved up to the next level: 1) Software Boutique 2) PT. Mitra Buana Informatika3) PT. Logikreasi Informatika4) PT. Pazia Pillar Mercycom5) Challenger Computer6) Asiatech / PT. Indosynergy 7) PT. Quadra Solution 8) PT. Platindo Karya Prima / Platinum Computer 9) Shop Toshiba / PT. Solusi Technology Mandiri• Successfully creating, designing & managing all push promos for Microsoft Office retail products since Fiscal Year 09 - 11 & always exceed commited target.• Booked the biggest revenue contributor&units in FPP all FY09• Quadruple and triple-digit achievements across all FPP performance metrics,1408.62% YoY growth• The highest units and revenue contributor in FY11 all up.

Specializing in planning an integrated marketing strategy for MICE (Meeting, Incentive, Convention & Exhibition) industry in Jawa Barat Province.Directorate : - BKPPMD (Agency Coordination Investment & PromotionEntrepreneurships)

Promote the latest recording form managed group band to Radio Stations all across Indonesia.

Lead the sales promotion team in the area of work that had been schedule.