Seo Specialist
Current• Developing and executing successful SEO strategies• Conducting keyword research and creating content plan• Reviewing technical SEO issues and fix them• Optimization of website content, landing pages and paid search copy• Effective link building using different methods, like- guest posting, skyscraper, broken link building, blog comment, profile creation, web 20 property etc.• Data collection and report on traffic, rankings and other SEO aspects• Develop SEO strategies, evangelize the importance of SEO and adhering to SEO best practices within the organization, provide recommendations for improvement of the site ranking & sales (including site architecture, URL structures, on-page ranking factors, image, video and news optimization, etc.) and oversee the implementation of those recommendations.• Track and report against a variety of key performance indicators that demonstrate the effectiveness of the organization's SEO efforts.• Coordinate the involvement of company personnel, including Paid Search, SEO, Social, and Email, Marketing, Creative, and Sales teams in order to meet account performance objectives and customers' expectations.• Proactively assess, clarify, and validate customer needs on an ongoing basis• Maintain customer satisfaction ratings that meet company standards.• Create a roadmap of initiatives to support strategic objectives.• Develop specifications for concrete. recommendations and actionable tasks• Conduct keyword research, competitive analysis, content optimization, meta-tag creation, link development, and other SEO related activities.• Work closely with various departments on all major website changes impacting SEO.• Develop, share and implement SEO best practices across multiple families of business.
