• To formulate and propose various marketing strategies in accordance to the business plan.• Planning & Executing ATL, BTL activities (Media Planning & execution, PR activities, Exhibitions, Career Fair etc)• Responsible for managing online branding, communications and campaigns through the company website, email marketing, building the online community, attracting new customers, search engine optimisation, and search marketing.• Managing & leading a team of Counsellors for the… Show more • To formulate and propose various marketing strategies in accordance to the business plan.• Planning & Executing ATL, BTL activities (Media Planning & execution, PR activities, Exhibitions, Career Fair etc)• Responsible for managing online branding, communications and campaigns through the company website, email marketing, building the online community, attracting new customers, search engine optimisation, and search marketing.• Managing & leading a team of Counsellors for the Admission Process• Attending & participating in seminars and career fairs in different schools.• Selling Higher Education (Management) Programs to Graduates, Undergraduates & working professionals.• Identifying and forming business associations with Corporate & Govt. Offices.• Directly/Indirectly coordinating with the placement cell. • Centre Head for Punjab Technical University Learning Centre, taking care of BBA and MBA courses.• Appointing and Developing Educational Consultants (North India esp UP, Bihar, Jharkhand).• Preparing & evaluating TNA – Training need analysis for various client. Show less