Carabuena Tequila: One of the fastest growing independent brands in Texas, with direct ties to Tequila, Jalisco. Fully grown, harvested, cooked, distilled, and bottled at NOM-1641, located in the gateway of the original Tequila region. The family running the operation has passed down their honed techniques through three generations, and takes great pride in personally overseeing every step of the process.-PAST-El Tequileño: At NOM 1108 in the town of Tequila is one of only a very small handful of distilleries that can say it’s only produced one brand of Tequila over the 61 years they’ve been in production. This traditional brand is now seeing global expansion and creating expressions which truly honor its heritage. Shanky’s Whip: A one-of-a-kind spirit from County Cavan, Ireland, Shanky’s Whip combines the delicious flavors of vanilla and caramel with Irish whiskey. Already a global brand, Shanky’s Whip is poised to bring its unique spirit and brand experiences to Texas and throughout the U.S.Powers Irish Whiskey: A mixture of malted and unmalted barley, distilled together in a traditional copper pot still. Established in 1791, Powers Whiskey is one of Ireland’s first trademarks (1877); and it's the first miniature bottle of spirits ever produced (1889)!

Startup agave spirits company based in Ft. Worth, TX. Together with distillery partners in Mexico, La Pulga released its brand of agave spirits to the Texas market.

Cofounded one of Dallas’ first-ever micro-distilleries. Developed a 7,200 sq. ft. multi-spirits production facility and launched three spirits to market. Katy Trail Vodka spirits became available statewide at retail, and Silver Nickel Distillery was acquired by a new proprietor in 2021.

American Mensa is a volunteer-driven high IQ organization with over 57,000 members. My role was to direct Mensa’s Membership Services team which is responsible for 130 Local Groups, 137 Special Interest Groups, the Gifted Youth Program, Mensa admissions, and other member services for the organization. I also served as staff liaison to several members of the Board of Directors.

Managed magazine-fostered Latino leadership communities throughout the country and directed strategic partnerships. Executed extensive research, C-level network development, special event planning, client consulting, social strategy, editorial content, and partnership agreements. Focus markets were Dallas, Houston, San Antonio, Miami, New York, Chicago, Los Angeles, and San Francisco.

In charge of devising, developing, and executing local Hispanic branding campaigns for Coors Brewing Company (CBC). Streamlined communication and working relationships from CBC through the agency, the local distributor (Andrew’s Distributing), numerous retail accounts, and ultimately the bilingual consumer.