Director Of Integrated Marketing
Current- Responsible for developing and executing all aspects of digital marketing strategies that support organizational growth and enhance engagement through all phases of customer and campaign lifecycles. Perform planning.
- Collaborate with internal & external stakeholders to direct execution and alignment of digital strategies from acquisition through conversion across 20+ locations spanning 6 counties.
- Lead, direct and influence progressive organizational growth in technologies, automation and data integration as change agent.
- Partner with departmental team leads and external agencies to develop marketing strategy, technology and CRM roadmaps.
- Project owner of centralized Enterprise-wide Salesforce Marketing Cloud rollout and marketing automation.
- Product owner of WordPress website redesign.