Responsible for developing and executing all aspects of digital marketing strategies that support organizational growth and enhance engagement through all phases of customer and campaign lifecycles. Perform planning, operations, budgeting, staffing, analysis, reporting and management of marketing functions, operations and technology to achieve organizational objectives while ensuring consistency with the association strategic plan and objectives.• Collaborate with internal & external stakeholders to direct execution and alignment of digital strategies from acquisition through conversion across 20+ locations spanning 6 counties.• Lead, direct and influence progressive organizational growth in technologies, automation and data integration as change agent.• Partner with departmental team leads and external agencies to develop marketing strategy, technology and CRM roadmaps.• Project owner of centralized Enterprise-wide Salesforce Marketing Cloud rollout and marketing automation.• Product owner of WordPress website redesign.• Proposed and drove sales and marketing process in Salesforce CRM.

Direct marketing strategy, execution for both digital marketing and traditional brand marketing with double-digit revenue growth annually. Initiated strategic product planning, consumer research, sales/expense planning and reporting, and promotion analysis. Lead team members and external agencies to develop websites, identify and evaluate marketing opportunities digitally and traditionally, and implement brand standards. Managed marketing budgets to develop and execute marketing strategies and revenue plans for business segments.• Responsible for Enterprise Salesforce SFDC administration, integration and customization. Installed, configured and maintain Pardot marketing automation platform. Designed sales and marketing process. Zendesk integration and SF Service Cloud.• Responsible for planning, directing and management of the organization in marketing initiatives and lead generation for B2B SaaS security and technology organization. Direct internal and external resources to support marketing campaigns.• Responsible for design and integration of entire leads process through sale/close in Salesforce and Pardot.• Establish goals, objectives and strategies to manage, plan and administer digital marketing tactics within marketing budget.• Identify KPIs and deploy digital marketing tactics to increase awareness, ROI & engagement of core brands, content, and consumer products among consumers.• Track and report on all aspects of sales and marketing metrics to stakeholders.• SEO, Inbound marketing, Outbound marketing, paid media, lead generation, email marketing campaigns, etc.• Vendor Management, Integrated solutions architect, internet marketing, market analysis. Budgeting, profitability improvement, establish best practices & benchmarks.Salesforce, Pardot, Infusionsoft, Zendesk, Unbounce, WordPress, CMS, Google Data Studio., Confluence, JIRA, Agile, Salesforce Service Could, Salesforce Community Cloud, DocuSign for Salesforce, Conga for Salesforce, AppExhange.

Plan, Manage and direct all aspects of Digital Marketing for enterprise, Social Media Marketing, Pay-Per-Click (PPC) advertising, company information technology, compliance and campaigns. Maintain relations with franchise brand. Coordinate multi-office marketing planning, advertising and reporting. Collaborate and coordinate business requirements, manage and direct multiple forms of marketing campaigns. Search engine optimization (SEO), marketing and social media marketing both paid and organic for multiple locations, multiple account and clients. Implemented INVOCA VoIP call tracking system and reporting to measure revenue and ROI with Adwords and Analytics integration. Perform data analysis and reporting. Manage and optimize multiple web marketing PPC Campaigns. Google analytics, Google Tag Manager. CRM administration. PPC management for multiple locations and annual budgets. Manage annual marketing budgets. Drive all projects, manage and report to stakeholders. Maintain positive leadership directing people and resources to meet objectives. Lead and direct external resources to achieve planned objectives.

Managed multiple marketing and technology development paths concurrently. Proven expertise in search engine optimization & search engine marketing for B2B and B2C. Demonstrated ability to improve website performance through data analysis and implementation of on-site and off-site optimization techniques. Manage and explain reporting metrics related to search marketing in as SEO agency. Engage in site navigation analysis and maximize conversion through optimization.Develop reports using web site analytics tools such as MOZ, Majestic SEO, Ahrefs, Google Analytics, Web Master Tools, Open Site Explorer, BrightLocal, Google Insights, Google Trends, etc. Set up and monitored benchmarking and performance tracking. Design, recommend and create necessary technical architecture for a successful website and SEO. In-depth understanding of keyword research and apply to local and global marketing on and off-site to maximize ROI. Possess good understanding of server hosting, CMS, control panels, redirects, coding, DNS, cross-platform testing, A/B testing, system messages and more. Manage multiple project workflows in multiple websites simultaneously.

Responsible for day to day project operations for a full service, comprehensive information technology solutions business partner provider for managing IT infrastructure and marketing in order to ensure a consistent, high-level of system availability, performance, visibility and security. Marketing customer web sites using advanced SEO/SEM/PPC techniques to improve visibility, authority and conversions.Maintain key business relationships with all existing customers and provide business development for all services. Mange technical projects and ensure tasks are on schedule, on budget and appropriately staffed.Manage and administer ConnectWise CRM business management and Project Management software.

Provide project based IT consulting services and technical support in Networking, analysis, programming, server support and more. Maintain viable customer relations. Sole responsibility for all aspects of the client acquisition process from lead to account closure.Lead consultant providing digital imaging systems roll-out and comprehensive training for Eastman Kodak and its retail clients. Managed, trained, lead technology teams.

Responsible for IT operations, web development and content management of multiple e-commerce retail sites. SEM/SEO of over 250 products in highly competitive industry. Lead project manager of all IT and product related tasks. Set up, monitored and maintained multiple online credit card processing for multiple sites totaling hundreds of transactions daily. Responsible for massive PPC and advertising budgets exceeded $100k monthly. Performed routine analysis using WebTrends, design and implantation of SEO/SEM campaigns and reporting. Google, MSN and Yahoo Search. Maintain and solicit new business to business marketing and sales of product lines nationwide. High volume websites with traffic counts exceeding hundreds of thousands of visitors monthly.

Database developer using MS Access & VBA. Responsible for development from concept to design & implementation. Client/server applications for workflow automation. Developed AS400 disk sizing/proposal application & quoting system. Integrated with 10 person staff in project implementation and design process.

Team project leader for Walt Disney World Attractions, CIS Y2K property wide messaging system upgrade. Responsible for rollout of approximately 16,000 workstations & 400 servers over a six month period. Operating systems include Windows NT 3.51/4.0, Novell 3.X/4.X, Windows 95/98, Windows 3.X, Macintosh and various DOS versions. Communicate \ coordinate with multiple team leaders and provide continual customer technical support.

Hands-on project manager. Designed/migrated Novell 3.x LANs to Novell 4.x WAN, support 1000+ users at the DOD Ordnance Center and School. Including Netware 4.x (NDS) servers and Windows NT 4.0 Servers. Responsible for daily operations & user support. Netware Connect, Windows 95, Client32, LAN/WAN admin, MS Exchange, DHCP, DNS, TCPIP, IPX/SPX, SMTP/POP3, NetAccess Manager for internet traffic tracking in MSSQL database. Installed and support DoD IBM mainframe connectivity. Installed & support Microsoft IIS for WWW. Senior project manager lead in initiation, progress and completion. Installed & supported CAT5 cabling, networks, hardware/software. Provided training for co-workers and approximately 30 departmental administrators. Supervised staff. Security Clearance

Responsible for field service operations, developing, implementing and maintaining company computer systems, instrumentation hardware, software and communications using Microsoft Office, Word Perfect, Quattro-Pro for Windows, Windows for Workgroups, Remote Access, etc. Perform data acquisition and analysis of electrical power parameters to characterize effects on computer and microprocessor-based systems to provide problem resolution/advice for customers. Responsible for installing and maintaining company system peripherals including network cards, printers, drives, fax/modems, video, memory, etc. Recommend and purchase company software and hardware. Provided training for co-workers in using software, systems and customers with product applications.