Why did they do that? From when I was very young I had an innate curiosity about people. While some pursuits focus on the black or white, I was always more interested in the gray. I strive to understand the whats, hows, and whys of human behavior. For over 20 years I have been pursuing that interest by observing and talking to people across all walks life across the globe with one goal in mind; what makes them tick. I then use this insight to help organizations create better products, services, and experiences for their customers. • 20+ years of management experience leading teams to achieve clients’ agency and research objectives.• Proven record of leading global and multi-disciplinary (Marketing, Sales, IT, R&D, Analytics, Services) teams to achieve business results.• Deep knowledge and experience in all forms of applied analytics and consumer research. • Consulting, business development, and client management experience in numerous verticals on both supply and client side. • Recognized expert in consumer behavior and customer experience with numerous publications, tradeshow appearances, and expert consultation. Specialties: CX Design, Research Design, Channel Performance Improvement Systems, Product Development Research, Segmentation, Pricing and Choice Research, Service-Profit Chain Methodologies (linkage), Employee Engagement and Attitudinal Measurement, Marketing Effectiveness, Qualitative Research, and Program Evaluation methodologies. Strong background in advanced experimental and quasi-experimental designs, statistical techniques, measurement development, and audience appropriate reporting and presentation.