• Incorporated a full-service marketing agency specializing in linking businesses to the Chinese consumer market• Founded head office in Winnipeg, rapidly expanded to branch offices in Calgary, Vancouver, and Edmonton• Managed multi-disciplinary teams of professionals with decades of experience, including HR, Accounting and Production• Administrated high-profile local and international client portfolios with unique advice and guidance• Organized and hosted major events, including planning, neogtiation, budgeting to secure sales and sponsors• Managed all product lines including digital, web, app, video, print and social platforms• Proven experience with CRM, Databse and SEO tools, including: Google Analytics, Google Adwords, Amazon Web Services, HubSpot, SalesForce

MCCC established in January 2011 as a non-Profit, committed to helping and improving the living standards of Chinese youth and adults.Offering membership program, show your card and save, portal website, daily translated local news, annual Manitoba Chinese Info Handbook publication, member & cultural events through out the year, translation services, monthly email newsletters, Chinese newcomers services, etc.With over 5,000 registered members and 35,000 social media followers, MCCC has become one of the most trusted and well known community centre in Winnipeg.

• Prepare accurate MYOR, Ad Hoc reports and financial statements• Segment CAA clubs database to incorporating MRM strategy• Conducted analysis to monitor market and industry trends• Load and populate all data into Axis, capture all campaigns through promotional response tracking• Developed market, competitor, industry, and key customer profiles working with statistical data, research, evaluation and planning• Provided CAA website analytics, visitor behaviour analysis and concise market reports for all business lines• Assisted in the evaluation of new business opportunities based on historical and current data