Wix is a cloud-based web development platform that allows its users to create websites using drag-and-drop tools.•Represent the voice of Wix merchants and lead marketing and analytics efforts to expose users to the right features at the right time throughout the inbound funnel.•Collaborate with Wix’s partner team to increase agency adoption of Wix Ecommerce by leading the production of sales enablement assets and educational content.

Workrise is a leading workforce marketplace that connects trade skilled laborers and construction companies in the energy sector.•Lead go-to-market efforts for both client and worker-facing products in the Oil & Gas business unit of which accounts for nearly 80% of total company revenue.•Developed onboarding flow and communication strategy for platform migrations of workers that maintained a 99% retention rate and lowered support tickets by 15%.

Daisybill is a software-powered medical billing startup that enables providers to get workers’ comp bills paid quickly and accurately.•Increased website visits from keyword and funnel optimization that led to 75% increase in monthly qualified leads.•Increased product adoption by 35% while lowered churn by 25% from implementing a more effective and scalable customer onboarding process.•Developed and delivered core narratives for two new products that contributed to 32% YOY growth.

Olive Theory Media is a content agency that specialized in food and beverage, with recent expansion of services to new industries. Our client work includes:•For Maven’s Creamery - I strategized with the executive team of this San Jose dessert company to leverage a recent appearance on Shark Tank that led to new funding and a decision to expand into B2C sales. We created videos, photos, and websites for use across sales funnels and a landing page to optimize the organic Shark Tank search traffic. We then converted the website focus from B2B to B2C and optimized ads to reduce costs 20% and increase conversion 40%+. Maven’s earned $120k first month revenues from e-commerce.•For Alamar Kitchen & Bar - We produced videos, photographs, and a website for this Oakland eatery, including a video that detailed submitted to a VISA contest that led to a $100K prize in VISA’s 2017 Cashless Challenge.

Triplemint is a software-powered real estate brokerage startup that makes it easier for people to buy, sell, and rent apartments. In this role I conceptualize marketing collateral for corporate and agents and execute production of photo and video assets. My projects have included recruitment videos, property videos for agents to help increase engagement for buyers, episodic agent video series to convey expertise and increase brand awareness, corporate webcasts, and client testimonials.

Carat North America is a global media agency. At Carat I managed data analytics for search, social, and display campaigns under Microsoft’s consumer and cloud business, collaborating with internal and external agency teams to execute paid and organic campaigns to maintain coherent strategy for Microsoft’s Bing product marketing team.

Blue Fountain Media is a leading digital agency. In this role I developed marketing and branding strategies for B2C and B2B brands including Soul Cycle and Sierra Nevada. My work included analysis of competitive landscapes and leveraging industry research to present actionable insights and comprehensive marketing strategies to clients via PowerPoint presentations.

I co-founded InfiniApps to sell magnetic mounts for smartphones and tablets, and we grew the company to become the leading seller on Amazon for our product category. My role included managing product development, web development, and strategic partnerships while coordinating with the technical team to ensure rapid product development and user-centered design. Our marketing strategy included leveraging the tech blog-sphere to drive online retail channel sales via Amazon, eBay, Newegg, and Comptree.We negotiated sale of the company sale to an overseas distributor, resulting in 100X return from our initial investment.

Netcom Electronics is a consumer electronics OEM. In this role I developed marketing plans for launch of two consumer hardware products at Computex 2012 in Taiwan.

At Morgan Stanley, I helped planned and implemented marketing programs resulting in new business and improved company branding. I received excellent appraisals in the areas of organization, interpersonal relations, and job knowledge.