Sean Fitch Email & Phone Number

Toronto, On, Ca

Greater Toronto Area, Canada

• Reporting directly to the CEO in a newly created role, built and grew a team of marketing and communications professionals.• Planned and executed targeted B2C and B2B awareness and lead generation campaigns using earned, owned and paid digital channels, with a strong focus on SEO and PPC.• Played key role in annual strategic planning, developing short, mid and long-term goals along with supporting action plans.• Provided communications and stakeholder engagement support to a national network of specialized health and mental health care treatment centres supporting over 18 000 people monthly.• Monitored and reported on KPIs including media mentions, campaign ROI, websitemetrics, email and paid digital performance.• Built and accountable for an annual budget of ~$1 million.• Provided executive council to CEO, working hand-in-hand on provincial and federal government and public relations initiatives. Worked with external GR agencies to develop and present briefing notes, backgrounders and presentations to elected officials and their teams.• Collaborated closely with business development and community engagement teams to build partnerships in support of increasing access to treatment and supportive services for substance use disorder.• Led a strategic rebrand exercise with the goal of strengthening market share, recruitment pipeline and stakeholder engagement.• Managed media relations, including building internal capacity to respond to emerging issues in the addictions space.

Toronto, Ontario, Canada

• Provided executive council to Canada's leading national advocacy group on elder abuse prevention. Areas of focus include strategic communication, sustainability and business development.• Led multi year strategic planning process, including revenue diversification, redefining value proposition, sustainability and growth.

Toronto

• Managed high-performance marketing & communications team with 8 direct reports.• Made key contributions to short and long range strategic planning.• Accountable for primary business objectives including revenue generation, member recruitment, strategic partnerships, stakeholder engagement and earned media.• Used digital tools and data analytics to measure and optimize marketing spends.• Created and executed strategic marketing and communications plans, translating complex ideas into engaging digital campaigns that capture and convert leads.• Wrote and directed all public facing content, communications and marketing material.• Supported business development, including grant writing and strategic partnerships.• Used marketing automation to optimize member engagement and collect user data.

Toronto, Ontario, Canada

• Worked with various clients in non-profit sector to develop and implement brand marketing and content strategies.• Provided executive leadership and oversight of marketing and communications operations, including coaching, staff development and performance management. • Successfully wrote federal grant applications, procuring +$700k for a startup client within first 6 months.• Identified and implemented passive revenue stream opportunities to ensure clients' long range sustainability. • Provided strategic counsel to senior executives in support of the development of short and long range business plans.• Built and managed funding partnerships with major corporations and brands on behalf of clients.• Wrote business proposals, marketing and communications plans, conducted competitive analysis and guided short, mid and long range strategic planning exercises with clients.• Translated goals into multi-year strategic marketing, communication and business development plans.• Planned and executed high performing digital engagement and lead generation campaigns, including owned, earned and paid media.• Mapped campaign key performance indicators against organizational goals and created data collection systems to make evidence based business decisions on behalf of clients.• Wrote partnership proposals, business plans, and project documentation as well as creative copy and communications for marketing and content campaigns.

Toronto, Canada Area

• Managed team of Policy Researchers and Communication Coordinator, providing strategic direction and ensuring quality of deliverables.• Provided creative and strategic council to executive team, directing cross-functional large-scale digital and communications projects.• Planned, wrote and managed content for all public-facing channels including social media, website, editorial, email and press releases with a focus on increasing brand awareness, community engagement and membership growth.• Worked directly with COO to identify business challenges, creating and refining processes and workflows to improve transparency, efficiency and quality of marketing and communications across the organization.• Created strategic digital marketing and communications plans in support of national advocacy campaigns and membership conversion.• Used digital tools to monitor media and report on key metrics like brand mentions, share of voice, user journey, conversions and relevant emerging issues affecting seniors in Canada. Triaged media requests to spokespeople, providing messaging support as needed.• Supported Chief Policy Officer in preparing speaking notes, responses to media and issue briefings around key advocacy activities.

• Scope of role increased in recognition of exceptional performance. Responsibilities increased to include lead strategic role in rebrand / omnichannel national brand awareness campaigns and executive support on special thought-leadership initiatives and public relations projects. • Managed & executed data-driven marketing / communication projects across entire buying cycle (lead generation through purchase).• Managed campaign budgets and worked with finance teams to ensure vendor contracts / payments were processed quickly and efficiently.• Used omnichannel marketing tactics to generate B2B & B2C leads for education products in the emerging tech space ($3,000-$10,000 price point), collaborating with IT and Sales teams to create dynamic CRM solutions and use customer insight to improve campaign performance.• Created engaging content and positioned it to identified market segments using PPC, remarketing, SEO, email, earned / owned digital media, events, print advertising, editorial, programmatic display, public relations, video, out of home, influencers, & repeat sales strategies.• Collaborated across teams, and with vendors, to conduct consumer research, using data analytics to inform strategic decisions and optimize the user journey at all touchpoints.• Wrote strategic marketing / communications plans, project briefs, scopes of work, partnership proposals and executive presentations.• Provided creative direction for overhaul of brand collateral, using research-based approach to create a more engaging, competitive brand position and increase engagement with target audiences.• Forged & nurtured positive relationships internally and externally, gaining support and creating new collaborative opportunities.• Onboarded staff & coordinated activities of high-performance marketing and communications team, increasing efficiencies & morale.

Toronto, Canada Area

Bdes, Communication Design

Improvisation + Performance

Completed the core course stream at the internationally renowned school of Improvisation and Sketch Comedy, The Second City. Core skills.

Google Analytics Certification, Google Analytics And Web Reporting, 100%

Covers the principles of the Google Analytics platform, including it's different components and how they all work together. Focus.

Certificate, Programming Language

Education record

Completion of professional presentation skills seminar led by Barry Snetsinger.