Social Media Manager - Sports
New York, New York, Us
Social Media Manager at DRF Sports leading the creation, implementation and execution of all social strategies across various social media platforms. - Since October 2021, DRF Sportsbook social channels have seen a 3,575.8% increase in engagement as well as a 63.2% follower increase in overall social footprint. - Launched a DRF Sportsbook TikTok which has grown to 2,100+ followers and accumulated over 268k likes. - Created a sports betting show made for social media, DRF Daily. Research, host and produce each episode. Since launch, Youtube subscribers have increased 50% and views by have increased by over 500%. There has also been an increase in Twitter, Youtube and Facebook followers and video views since launch in June 2022. - Write and produce a sports betting newsletter that has an open rate 5% higher than industry average- Lead Influencer Marketing initiatives as well as social marketing initiatives to grow social footprint, specifically in the states we are currently operating in. - Lead push and email marketing initiatives to foster a positive customer experience. Work with the team to optimize all CRM journeys while also analyzing the data to improve our CTR on daily pushes, email marketing campaigns and more. - Assist in event planning for all on site promotions and events in the Iowa area, like the Iowa-Iowa State Game tailgate, the Iowa State Fair and Iowa Event Center activations.