Lisa Fitzpatrick Email & Phone Number

Dublin, County Dublin, Ireland

County Dublin, Ireland

Toronto, Canada Area

•Led & developed insight led innovation from concept to launch for both the CA & US in-store bakery category•Led & influenced cross functional teams including R&D, regulatory, insights, supply chain, sales & finance•Identified product savings/modifications to help improve the brand portfolio profitability•Led strategic business review & planning for the next 3 years •Managed brand/product P&L’s and managed the P&L approval process of all customer led initiatives •Led and managed the transformation of the in-store bakery section in Canada’s leading retailer

Toronto, Canada Area

•Manage a portfolio of 16 Digestive Health SKUS including the #1 Probiotic Brand in the VMS set and # 2 Probiotic Brand in the Stomach set•Develop long term Brand & Innovation strategies to deliver brand and share growth •Responsible for the product launch and all campaign management •Built strong working relationships in sales, supply chain and R&D to ensure successful product launches are delivered •Manage all Brand P&Ls to ensure the company is tracking to GSV, Profit and Unit targets•Responsible for leading the development of all new packaging for the category

Dublin, Ireland

Responsibilities:•Monitored & analysed performance of the master brand along with 11 sub-brands and provided weekly recommendations to the Category Controller on product performance •Support role to Marketing Manager in developing long term brand strategies & innovation •Responsible for launching five new products into the Biscuit & Cracker category; this included the management of the P&L, R&D, pack design and in-store execution•Delivered three major TTL communication plans; this included creating three TV ads, outdoor & print ads, PR, event management, radio, digital and in-store execution •Responsible for overseeing all social media pages and delivered three digital campaignsAchievements:•Ireland’s No. 1 Biscuit brand, key contributor to the brand’s first positive growth in 6 years of +5% YOY•Received the 2015 “Best New Product Launch” award from Shelf Life Magazine for a new range of “Tapas Crackers” •Successfully reached 1.2M consumers in 5 days through a YouTube & social media campaign

Ireland

Responsibilities: •Managed the packaging re-design of Ireland’s leading Beans & Peas brand•Created & executed in-store campaigns to support ATL communication •Responsible for the development & launch of private label products across a number of retailers Achievements: •Re-designed 55 labels across the Beans & Peas portfolio in 12 weeks •Grew the brand’s social media presence with limited budget from 7,000 -18,000 fans in 4 months

Dublin, Ireland

Responsibilities: •Responsible for using consumer insight to identify key opportunities for NPD. Key insight identified - ‘Consumers can’t cook, won’t cook’ •Delivered TTL campaign to support this piece of NPD including TV & outdoor ads, sampling, event management, PR, digital and in-store execution •Managed relationships with agency partners to deliver TTL campaigns in line with budget •Launched social media page to support brand activity & utilized a brand ambassador to create online tutorials of product usage Achievements:•Delivered 60% of the business target within the first 3 months since product launch (€700k) •Grew the brand to 4,000 followers on FB in the first month delivering engagement rates of 10%

Dublin

Responsibilities: •Analysed market data & compiled reports on brand and market performance •Created visual aids used as selling tools for Sales Reps on key brand & market statistics •Activated “fixture of the future” in a key retailer which changed how consumers interacted with the chilled fruit juice category •Led key retailer insights & recommendations for planograms in the crisp/snack category Achievements:•Grew category sales by +3% in the chilled juice category & in the crisp category by 2.5%•Received personal award from the company for driving positive growth & change •Received team award for delivering “fixture of the future”Sales Representative, Walkers Products.Completed stock orders, merchandised and implemented POS materials in various retailers in the Kildare, South & Inner City Dublin regionsNegotiated with Store Managers on product & display positions within storesAchieved targets and recorded and tracked weekly progression

The M.Sc. in Marketing Practice operates commercially as the Marketing Development Programme, through working on commercial projects for some of Ireland’s top companies within a broad range of industries. Learning is focused on professional development and includes areas covering client management from an agency and client side, time management, leadership, negotiation and teamwork. The programme also includes thesis preparation, seminars and course modules in Marketing. Achieved a high 2.1.

Presented at sales conference to the entire sales force including the Managing Director.Successfully organised a range of advertisements to be published in Irish Medical publications.Launched a new marketing campaign for one of the Pfizer brands, Lyrica.Updated and recorded client information on the company database.Organised advisory board meetings and liaised with various external bodies

Msc, Marketing

Secured 1 of 42 places on the most over subscribed Masters programme in Ireland. A unique Masters programme that allows students, known.

Bsc, Business And Managment

Achieved 2.1.

Secondary School