As the Global SC Technical Lead, I specialize in architecting Generative AI solutions for unstructured data analysis

Support all elements of the pre-sales life cycle for North America New Business Team (technical discovery, demoing-to-value, RFP submissions etc…) with special focus on products in the market-introduction phase

Successfully implemented and deployed social/news media analytics and voice of the customer solutions across a portfolio of 12 enterprise accounts

Oversaw demand generation and marketing analytics efforts across credit union’s 152,000+ membership base. Worked closely with sales leadership and key business units to drive and execute GTM initiatives across owned, earned, and paid channels which support outbound sales pipeline generation. ▪ Led a cross-functional team in the implementation of Marketo marketing automation platform replacing legacy system SFMC▪ Guided technical setup and configuration of Marketo instance; created program template center of excellence for end-user consistency, built out channels and tags strategy and several product specific lead scoring models▪ Overhauled web analytics architecture for company website transitioning from ‘onClick’ event tracking to Google Tag Manager tags and triggers layout; enabled cross domain tracking between partner domains and setup goal conversion funnel tracking for online loan applications.

Directed global consumer marketing organization’s social audience insights & analytics strategy. Conducted trend analyses and provided reports to executive management. Monitored consumer sentiment regarding company’s products and services. Led Western Union’s Social Listening program. Educated regional leads in leveraging social listening for product development. Drove corporate strategy for incorporating social user data into current CRM architecture as well as loyalty campaigns. Standardized social KPIs across 12 regional markets to track campaign performance.▪ Established a social metric reporting framework for the CMO office.▪ Drove 11,000 online customer registrations after launching company’s first social direct response campaign on Facebook.▪ Generated 15,000 mobile app downloads via social media, at a 30% lower cost than 2015 benchmark, by enhancing lookalike modeling and customer segmentation techniques.▪ Managed one direct report.

Conducted market research and collaborative, team-based activities in support of Western Union’s B2C payments business. Supported M&A activities by evaluating and profiling payment gateways, bank-aggregators, and digital wallet providers. Gathered, contextualized, and delivered business updates to CMO and executive leadership.

Led product marketing activities for early-stage startup across paid, earned, and owned channelsAdvised clients regarding go-to-market strategies for “cause loyalty” program initiatives.

Orchestrated and led worldwide incentive travel and business meeting events for Fortune 500 clients including American Express, AT&T, Bristol Myers Squibb, Edward Jones, Dell, Honda, HP, Johnson & Johnson, Abbott Laboratories, Novartis, Chevron, and Wells Fargo. Managed onsite operations for 100–10,000 guests. Participated in budget allocation, vendor sourcing, and qualitative survey analysis.

Participated in vendor sourcing, purchasing and inventory management functions integral to the client rewards/recognition programs generating multimillion dollars in annual revenue. Sourced electronics vendors and selected merchandise to be featured in 3 hard copy catalogs/year and ±64 online programs based on consumer trends. Negotiated pricing, volume discounts, allowances and rebates. Played an integral role in managing merchandise collections, assortments, promotional materials, pricing and product descriptions—all within clients’ deadline expectations.