Executive Vice President - Chief Sales & Marketing Officer
CurrentResponsible for nearly $2B in annual vacation ownership revenue across 6 brands globally.
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@mvwc.com
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John Fitzgerald is listed as Executive Vice President - Chief Sales & Marketing Officer at Marriott Vacations Worldwide, based in Orlando, Florida, United States. AeroLeads shows a work email signal at mvwc.com, phone signal with area code 407, and a matched LinkedIn profile for John Fitzgerald.
John Fitzgerald previously worked as Senior Vice President of Global Marketing at Marriott Vacations Worldwide and Area Project Director at Marriott Vacations Worldwide. John Fitzgerald holds Master Of Business Administration, Finance from Rollins College.
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Currently Executive Vice President and Chief Sales & Marketing Officer for Marriott Vacations Worldwide. Responsible for sales, strategy, budgeting, long range planning and execution for all Marriott, Westin, Sheraton, and Hyatt brands of vacation ownership products globally. With an annual sales budget of nearly $2 Billion, John's scope of responsibilities include tour delivery and sales generation to 60+ destinations. Lead efforts in strategic alliances, omni-channel direct marketing, database, best in class sales training and recruiting, CRM systems, and call center operations. Establish and enforce process and policy across all sites to ensure we exceed standards in brand, customer service, and cost effective sales growth. Prior to his EVP position, John has served as Senior Vice President of Marketing responsible for lead generation and tour delivery across the system. John has also been Area Project Director for Marriott's Newport Coast Villas in Orange County, CA and Marriott's Timber Lodge in Lake Tahoe. John was responsible for all aspects of sales & marketing distribution with full P&L responsibility. During his 7 years in CA, John and his team have increased sales 225% to over $73m annually and dramatically improved margins. Newport Coast was named "Resort of the Year" for 3 consecutive years 2013, 2014, and 2015 achieving the best performance in each category of sales volume, margin, associate engagement and customer satisfaction.Prior to this role, John was the VP of Marketing for The Ritz-Carlton Destination Club for over 5 years. He was responsible for leading the complete rebranding efforts from The Ritz-Carlton Club to The Ritz-Carlton Destination Club in 2009. At its peak, RCDC sold over $800m of luxury fractional and private residential products annually.John has over 30 years tenure in hospitality with best in class sales, marketing, and branding experience. As a direct and database marketer, John has sold literally millions of vacation packages through direct marketing efforts. As a sales leader, John has directly led teams selling over $1B in real estate. John has a proven ability to create, nurture, and leverage strategic alliances with companies such as American Express, Hertz, American Airlines, Chase Cards, Marriott, Sotheby's, Mercedes-Benz, and more. John's diverse background in sales, marketing, branding, and finance makes him a well rounded leader with tangible experience in getting things done and achieving robust goals.
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Orlando, Fl, Us
Responsible for nearly $2B in annual vacation ownership revenue across 6 brands globally.
Orlando, Fl, Us
Responsible for marketing for all Marriott, Westin, Sheraton, and Hyatt brands of vacation ownership products globally with an annual sales budget of nearly $1.7B. Scope of responsibilities include tour delivery to 60+ sales destinations. Lead efforts in strategic alliances, multi-channel direct marketing, database operations, and call centers. Establish and enforce process across all sites to ensure we exceed standards in brand, customer service, and cost effective sales growth goals.
Orlando, Fl, Us
Directly responsible for all sales, marketing, and full P&L responsibility for 2 timeshare resorts totaling over $75m in annual sales. Improved YOY sales in 2012 by over 50% while lowering costs 18%. Continued sales growth led to 225% increase in sales in 5 years. Doubled sales efficiencies through recruiting, training, process improvement, strong cultural leadership, disciplined process and dramatically increasing performance standards. Currently manage over 120 staff members including 50 sales executives.
Directly responsible for sales, marketing, and service delivery for Western Region of our division. Beginning in January 2010, region has exceeded 120% of its revenue targets while beating margin targets by 10%.
Vice President of Marketing - Ritz-Carlton Club & Residences, Orlando, FL; Oversee all marketing and brand management activities including PR, online, direct mail, collateral development, video, photography, and events. Author and direct annual marketing plans. Develop and cultivate strategic alliances with American Express, Net Jets, Young President's OrganizationMajor Contributions:Built awareness and sparked buyer interest amidst industry-wide downturn, aggressively leveraging brand to generate trust in product and maintain leadership position in luxury market.Reorganized department, creating strategic and tactical sales and marketing plans.Maximized marketing performance by optimizing search engines, launching pay-per-click campaigns, implementing key word strategies, and utilizing campaign specific landing pages.Revenue Growth & Cost Reductions:Increased lead flow 30% while decreasing cost per lead during a negative real estate market.Saved +$1M and added +$2M in value-added benefits, negotiating with publishers and media agency to consolidate +$12M in media spend.Lowered cost per lead +50%, reallocating significant dollars from print to online.
Formulated and executed all strategic marketing programs for United Kingdom, Spain, and France. Led all direct mail, telemarketing, online, print media, creative, and production activities. Oversaw 6 direct reports, 60-member marketing team, and 40 Ireland-based call center associates.(MVCI, cont.
Coordinated and led team marketing and selling fractional ownership of 1 and 2-bedroom residences in Mayfair, London at $275K for 21-day interest. Managed key relationships. Led negotiationsMajor Contributions:Grew sales 40% while reducing costs 35% in 1st year.Retooled sales team, turning over underperforming sales members and recruiting and training new talent in sales skills and luxury culture.Expanded value proposition of product, building relationships with luxury service providers such as fitness, golf, and business services in central London.Forged strategic alliances with luxury providers including Rolls Royce, Dom Perignon, and Royal Opera House.
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John Fitzgerald works for Marriott Vacations Worldwide.
John Fitzgerald is listed as Executive Vice President - Chief Sales & Marketing Officer at Marriott Vacations Worldwide.
AeroLeads has found 1 work email signal at @mvwc.com for John Fitzgerald at Marriott Vacations Worldwide.
AeroLeads has found 1 phone signal(s) with area code 407 for John Fitzgerald at Marriott Vacations Worldwide.
John Fitzgerald is based in Orlando, Florida, United States while working with Marriott Vacations Worldwide.
John Fitzgerald has worked for Marriott Vacations Worldwide, The Ritz-Carlton Destination Club, Marriott Vacation Club International, Mvci - London, and 47 Park Street - Marriott.
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John Fitzgerald holds Master Of Business Administration, Finance from Rollins College.
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