Fitzgerald W. Email & Phone Number

Atlanta, Ga, Us

Atlanta, Georgia, United States

In this role, I focus on building strong relationships with influencers and thought leaders to expand content reach and strengthen brand visibility in target markets. By leveraging account-based and email marketing strategies through platforms like HubSpot and Salesforce, I help drive lead generation and improve customer retention.•​Drove 20% increase in engagement metrics by successfully leading creation and dissemination of diverse content formats, including articles, videos, and infographics.•​Contributed to 20% increase in overall engagement and audience interaction by consistently meeting deadlines and marketing objectives.•​Partnered with cross-functional teams to develop data-driven content campaigns, leading to 40% surge in organic traffic and 10% rise in conversion rates.•​Leveraged data-driven insights to refine content and marketing strategies, resulting in 15% uptick in website traffic and user engagement.•​Enhanced social media engagement by 30% by improving brand presence and audience interaction across all platforms.

Atlanta, Georgia, United States

Remote

Partnered with senior leaders to solve challenges, streamline recruitment processes, and improve operational efficiency. I also focused on enhancing client-facing presentations to make a stronger impact.•​Achieved 15% increase in compliance adherence by efficiently designing and leading training sessions on proper meeting documentation procedures.• Streamlined project timelines by implementing new project management software, resulting in 20% boost in operational efficiency and 15% reduction in client delivery times.• Increased client satisfaction through enhanced reporting, contributing to improved client retention and stronger long-term relationships.

Auburn, Al, United States

Working directly with the General Manager to make sure the property is running efficientlyon a day-to-day basis. Responsible for the hiring, training, coaching, and management of Salesand Marketing Team.● Implement an annual marketing plan, responsible for creating and conducting leasingactivities. Branding the overall property through cutting-edge marketing campaigns andon-campus promotional events. As well as establish a relationship, identify prospect needs,sell around individual needs, close the prospect and turn them into a resident. Developrelationships with the university community and engage in various events, clubs andmeetings in order to network and brand the company. As well as use social media tools toincrease exposure, gain brand awareness and create client loyalty.● Oversee account statements, reporting, income variance, delinquency and pre-paid accounts.Responsible for the collection of rent, notices, fines, and evictions. Additionally, Responsiblefor achieving occupancy goals of the property through managing various initiatives,campaigns, programs and events.

Auburn, Alabama Area

• Serve Aspen Heights Auburn on-site marketing and operations efforts. Collaborating with the Assistant General Manager, General Manager, and corporate marketing team to help execute the marketing, leasing, and social media vision for the property.• Conducting research on new market communities for budgeting and operations purposes along with managing sales, prospects, and leasing aspects. • Establish a relationship with leads, identify prospect needs, sell around individual needs, close the prospect and turn them into a resident.• Aid in the execution of the annual marketing plan, responsible for conducting leasing activities. Assist in branding the overall property through cutting-edge marketing campaigns and on-campus promotional events.• Responsible for achieving occupancy goals of the property through managing various initiatives, campaigns, programs and events.• Used digital media tools to increase exposure, gain brand awareness and create client loyalty.

Tampa, Florida

Serve PCGS as the web master by working with the CMS.Serve as a member of PCGS communication and marketing team.Work with the PCGS faculty, staff, and admissions to generate worthwhile content and display/showcase them in order to provide the college with successful recruitment.Utilize Hootsuite to publish social media content on PCGS Facebook, Twitter, and Instagram accounts.Utilize software like Constant Contact, Mailchimp, and Microsoft to analyze and create recruitment databases.Create graphics primarily using Canva and editing graphics of images using Adobe Creative Cloud.Aide with PCGS Student career goals by offering channels to view the resources offered by PCGS, alumni, partners, and other ways. Aiming to create new metrics to measure social media and recruitment growth effectiveness/correlations, organizing and creating more optimal website metadata, and aid in PCGS / USF re-branding efforts.

Opelika, Alabama

Design graphics and publish social media content utilizing apps like Hootsuite, Canva, etc.Works with social media campaigns to create more frequent entertaining/modern contentBy creating this new presence among our audience, I have seen approximately 30% increase infollowers a month, doubled percentage of our reach/impressions, and 15% growth rate ofengagement on all platforms for 2018Assist in other media-related task by creating Instagram stories, creating program brochures,making member surveys, creating an article for chamber publications, and researching materialsnecessary to accomplish certain task.

College Of Sciences And Mathematics - Office Of Communication And Marketing

Aided in managing media and social media accounts by filming and participating inevents, programs, and campaigns; suggesting audience appealing content and implementingapproved ideas when necessary; and ensuring all previous media be traceable for SEO andaccessibility purposes.Create articles, social media messages, videos, and other necessary media items using AdobePhotoshop, Lightroom, Premiere Pro, iMovie, Hootsuite, and etc.Aid in website redesign utilizing HTML coding and CMS-CascadeDesign and assist in video/photo shooting and editing.

College Of Education - Learning Resource Center

I proposed content ideas tailored to the audience and implemented them to boost engagement and relevance across social media platforms. I also played a key role in redesigning the website, using HTML, CSS, and CMS to create a better user experience.•​Ensured all previous media content remained traceable for SEO optimization and accessibility to boost search visibility and audience reach.•​Produced articles, social media messages, videos, and other media assets using Adobe Photoshop, Lightroom, Premiere Pro, iMovie, and Hootsuite, resulting in improved brand presence.•​Designed and contributed to video/photo shooting and editing to deliver high-quality media content and strengthen brand messaging and visual appeal.Prior Experience as Public Relations and Event Coordinator, Rock and Roll Pinball, Opelika, AL | Web Content and Communication Manager, University of South Florida, Tampa, FL | Public Relations Intern, Opelika Chamber of Commerce, Opelika, Alabama | Social Media Assistant, College of Education, Learning Resource Center

Auburn University Student Center

Master Of Arts - Ma

Bachelor’S Degree

High School