• Successfully lead and execute campaign launches that resulted in an incremental growth of AED 2 billion in retail deposits, demonstrating strategic marketing prowess and effective campaign management.• Manage the full spectrum of campaign activities, including meticulous budgeting and precise cost allocation for digital and on-ground marketing initiatives, ensuring optimal resource utilization and maximum return on investment.• Direct comprehensive digital campaigns across diverse… Show more • Successfully lead and execute campaign launches that resulted in an incremental growth of AED 2 billion in retail deposits, demonstrating strategic marketing prowess and effective campaign management.• Manage the full spectrum of campaign activities, including meticulous budgeting and precise cost allocation for digital and on-ground marketing initiatives, ensuring optimal resource utilization and maximum return on investment.• Direct comprehensive digital campaigns across diverse internal and external platforms, effectively enhancing brand visibility and customer engagement metrics.• Leverage sophisticated data analytics to meticulously segment customer bases and execute targeted marketing strategies.• Conduct extensive product and campaign training sessions for customer-facing staff, equipping them with in-depth product knowledge and strategic marketing insights, resulting in enhanced customer satisfaction and improved campaign effectiveness.• Spearhead the development and deployment of specialized tools and resources for social media complaint handling staff.• Innovate and drove the development of new retail deposit products from conceptualization through to successful market launch, aligning product offerings with evolving customer needs and market trends. Show less

• Orchestrated comprehensive product, channel, and communication management strategies for Digital Financial Services, driving significant growth and operational efficiencies.• Successfully expanded the customer base across UPaisa (MFS platform), My Ufone App (Ufone self-care), and digital recharge channels through strategic digital and customer-centric campaigns.• Achieved a notable 12% increase in Monthly Active Users (MAU) for UPaisa by leveraging targeted marketing and user… Show more • Orchestrated comprehensive product, channel, and communication management strategies for Digital Financial Services, driving significant growth and operational efficiencies.• Successfully expanded the customer base across UPaisa (MFS platform), My Ufone App (Ufone self-care), and digital recharge channels through strategic digital and customer-centric campaigns.• Achieved a notable 12% increase in Monthly Active Users (MAU) for UPaisa by leveraging targeted marketing and user engagement initiatives, supported by meticulous budgeting and allocation of resources for maximum impact.• Spearheaded a 21% increase in Monthly Active Users (MAU) for My Ufone App, implementing user-friendly enhancements and personalized customer experiences.• Boosted digital recharge amounts by 26%, optimizing digital channels and customer journey touchpoints to streamline user transactions and enhance user satisfaction.• Implemented data-driven strategies to increase the contribution of digital recharge by 5 percentage points (pp). Show less

• Drove customer growth across digital segments at PTCL Group through strategic focus on digital mediums.• Achieved a 13% increase in Monthly Active Users (MAU) for UPaisa, leveraging targeted marketing campaigns and user engagement strategies.• Spearheaded a substantial 65% increase in Monthly Active Users (MAU) for My Ufone App, implementing user-centric enhancements and personalized customer experiences.• Significantly boosted Daily Active Users (DAU) for My Ufone App by 81%… Show more • Drove customer growth across digital segments at PTCL Group through strategic focus on digital mediums.• Achieved a 13% increase in Monthly Active Users (MAU) for UPaisa, leveraging targeted marketing campaigns and user engagement strategies.• Spearheaded a substantial 65% increase in Monthly Active Users (MAU) for My Ufone App, implementing user-centric enhancements and personalized customer experiences.• Significantly boosted Daily Active Users (DAU) for My Ufone App by 81%, enhancing user engagement and app retention.• Formed strategic partnerships with various digital vendors to expand the usage of digital platforms for purchasing airtime, including direct customer channels and digitalization initiatives for small-sized retailers and kiosks.• Increased the contribution of digital recharge by 9 percentage points (pp), optimizing digital channels and reducing operational costs.• Collaborated cross-functionally to analyze market trends, identify growth opportunities, and develop innovative digital solutions to meet customer effectively. Show less

• Achieved a remarkable 10x growth in Monthly Active Users (MAU) by spearheading initiatives to convert the unbanked segment of Pakistan into digital banking users through accessible and user-friendly channels.• Orchestrated and executed highly effective social media campaigns that resulted in a substantial increase in customer acquisition and retention rates, leveraging targeted messaging and engagement strategies.• Managed the Over-the-Counter (OTC) and Wallet Portfolio with a focus… Show more • Achieved a remarkable 10x growth in Monthly Active Users (MAU) by spearheading initiatives to convert the unbanked segment of Pakistan into digital banking users through accessible and user-friendly channels.• Orchestrated and executed highly effective social media campaigns that resulted in a substantial increase in customer acquisition and retention rates, leveraging targeted messaging and engagement strategies.• Managed the Over-the-Counter (OTC) and Wallet Portfolio with a focus on optimizing service delivery and enhancing customer experience, resulting in improved operational efficiency and customer satisfaction.• Successfully expanded and enhanced digital wallet services, introducing new features and functionalities that facilitated secure and convenient transactions for customers.• Collaborated closely with cross-functional teams to analyze market dynamics, identify growth opportunities, and develop innovative digital solutions tailored to meet the evolving needs of customers and business objectives.• Played a key role in promoting financial inclusion by onboarded a significant number of previously unbanked customers onto digital platforms, contributing to broader economic empowerment and digital transformation initiatives in Pakistan. Show less

• Managed corporate and consumer portfolios ensuring profitability and positive net additions.• Launched a new product portfolio, including family packages to promote digital inclusion.• Managed the P&L for the Postpay segment, overseeing projects and product launches to support new customer acquisition, reduce churn, and increase market share for corporate and individual customers.• Collaborated with cross-functional teams for efficient product development and successful rollouts… Show more • Managed corporate and consumer portfolios ensuring profitability and positive net additions.• Launched a new product portfolio, including family packages to promote digital inclusion.• Managed the P&L for the Postpay segment, overseeing projects and product launches to support new customer acquisition, reduce churn, and increase market share for corporate and individual customers.• Collaborated with cross-functional teams for efficient product development and successful rollouts. • Designed and implemented segment strategies aligned with the overall company direction.• Assessed the competitive landscape to introduce relevant products for both the core customer base and new acquisitions. • Generated innovative ideas to enhance customer experience across communications, touchpoints and product offering. Show less