Manager, Digital MarketingContribute to the US Digital Strategy for the company’s software products.Support the Director of Marketing Initiatives with development and implementation of Digital Marketing strategies.Develop innovative concepts and online marketing strategies and briefs including Ads, channel marketing, PR, campaigns and so forth.Communicate with the featured customers to help improve using experience of the products.Establish and keep track of ROE/KPI on all digital marketing initiatives to measure success of campaigns & strategies and create competitive analysis to keep abreast of the market trend.Develop digital marketing reports for to share with key internal groups including PM, Customer Services and so forth. Work closely with relevant internal departments on digital marketing programs including Brand Marketing, PR, Advertising, E-commerce.

Mainly in charge of business development for photography products of ArcSoft Inc. The main responsibilities include:1. Formulate business development strategy in specific industry2. Build and maintain long-term relationships with the partners3. Marketing and promotion to the terminal clients4. Business and sales channel management5. User experience improvement. Specialties: Various culture understanding, International marketing strategy, Business development.

Working Experiences:1. Project manager for REACH: Mainly in charge of business cooperation with EU and US companies. 2. BD for toocle.com: International sales channel exploration for B2B website. 3. International Marketing for B2Bs: Overseas promotion for the websites through industry associations, journals, forums and trade shows.4. Horizontal Cooperation for B2Bs: Partnership with worldwide websites for cross promotion, resource and market sharing. Specialties: Online marketing, Business communication and cooperation, Marketing