Francisco Javier Díaz Conde

Francisco Javier Díaz Conde Email and Phone Number

Gerente regional de operaciones, ventas y expansión @ Makro Colombia
Bogotá, Bogota, CO
Francisco Javier Díaz Conde's Location
Bogota, D.C., Capital District, Colombia, Colombia
About Francisco Javier Díaz Conde

Engineer with a Master's in business administration (MBA). General manager with 10 years of experience in mass consumption and retail. Comprehensive training in areas such as: commercial, sales, finances, human resources, marketing, customer intelligence and logistics. Extensive knowledge in different environments and sales channels stories such as retailers, wholesalers and food services. Certified coach with experience in shaping, handling and motivation of large sales teams. Management of budgets, KPIS, P&L and financial statements. International experience in Venezuela and Colombia (Bogotá, Cartagena, Cúcuta and Barranquilla) and in expansion processes (store openings and new markets)

Francisco Javier Díaz Conde's Current Company Details
Makro Colombia

Makro Colombia

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Gerente regional de operaciones, ventas y expansión
Bogotá, Bogota, CO
Employees:
2256
Francisco Javier Díaz Conde Work Experience Details
  • Makro Colombia
    Gerente Regional De Operaciones, Ventas Y Expansión
    Makro Colombia
    Bogotá, Bogota, Co
  • Makro Colombia
    Gerente Regional De Operaciones
    Makro Colombia May 2023 - Present
    Bogotá, Distrito Capital, Colombia
  • Makro Colombia
    Store General Manger
    Makro Colombia Mar 2016 - May 2023
    Bogotá, Cartagena, Barranquila Y Cúcuta
    • Integral responsibility of the business unit and its Operation, leading 12 managers and leaders with direct reporting and more than 130 indirect collaborators; Sales areas between 6,000 and 9,000 m² with average monthly sales of 2.6 million dollars.• Planning, managing and order the activities of the process of commercialization of products and administration of resources, to guarantee inside the levels of costs and quality, high percentages of profits and performance.•… Show more • Integral responsibility of the business unit and its Operation, leading 12 managers and leaders with direct reporting and more than 130 indirect collaborators; Sales areas between 6,000 and 9,000 m² with average monthly sales of 2.6 million dollars.• Planning, managing and order the activities of the process of commercialization of products and administration of resources, to guarantee inside the levels of costs and quality, high percentages of profits and performance.• Achieve maximum billing, with the minimum costs and the lowest possible decrease in a formula affected by the season, prices, area, competition, customer purchasing power and business conditions for cash and carry sales.• Coordinate the activities of the sales force, marketing and marketing plans, in order to achieve the positioning of the company, based on policies established for the promotion, distribution and sale of products in order to achieve sales objectives.Achievements:• Strategic development to increase the turnover by 11% with operating costs of -5%, reaching a return of 8% in Trading Profit with a frontal margin of 7.1% through the correct administration of the operational activities in the store.• Control the budget of expenses established by the company, without exceeding -5% of the operating costs in the participation of the sale.• Ensure price competitiveness by achieving 2% below the defined competitors.• Keep permanent control of the losses reported in the store, investigating with the team of managers the causes and taking corrective actions immediately. Achieving 0.21% on the sale.• Achieve compliance with the main KPIS as: stock days: 28 days, Service level; 94.5%, financing of the stock 2.4% and levels of obsolescence provision 3.4%.• Responsible for the top 50 customers of the store, achieving a growth of 11% in sales.• Responsible for the proper execution of potential client development programs. Show less
  • Makro Colombia
    Store Assistant General Manager.
    Makro Colombia Feb 2015 - Feb 2016
    Bogotá
    Coordination, guide, and control of the activities carried out in the store as a whole of all areas of the same, seeking the proper marketing of products and resource management, in order to obtain high percentages of profits, performance and thus meet the objectives proposed by the organization.Achievements:• Fulfillment of the objectives proposed by the company regarding KPIS as stock days, service level, stock financing and levels of obsolescence merchandise… Show more Coordination, guide, and control of the activities carried out in the store as a whole of all areas of the same, seeking the proper marketing of products and resource management, in order to obtain high percentages of profits, performance and thus meet the objectives proposed by the organization.Achievements:• Fulfillment of the objectives proposed by the company regarding KPIS as stock days, service level, stock financing and levels of obsolescence merchandise provision.• Intermediate in the negotiations of discounts for the sale of large volumes of merchandise. Growth in sales of 14% with a margin of 6%.• Responsible for reaching the budget through maximizing billing, minimizing costs, increasing profit margins and maximum stock turnover, as well as coping with competition. Show less
  • Makro Venezuela
    Sales Floor Manager. No Food, Dry Food And Perishable
    Makro Venezuela Jun 2011 - Dec 2014
    Caracas, Venezuela
    Plan, coordinate, execute and control the logistics of the sales floor in order to achieve the organizational objectives assigned to the store, strategically combining the resources in my charge, following the procedures established by the company.• Compliance with the target of depreciation, sales, and trading profit during all my management.• Achieve productivity and efficiency rates through personal planning, direction and control.• Founding member of the committee of… Show more Plan, coordinate, execute and control the logistics of the sales floor in order to achieve the organizational objectives assigned to the store, strategically combining the resources in my charge, following the procedures established by the company.• Compliance with the target of depreciation, sales, and trading profit during all my management.• Achieve productivity and efficiency rates through personal planning, direction and control.• Founding member of the committee of the capital region for the control of shrinkage. Show less
  • Makro Colombia
    Internship Trainee
    Makro Colombia May 2010 - May 2011
    Caracas, Venezuela
    Intensive training program for 12 months, which consisted of acquiring knowledge by diversifying functions in all business units, developing skills and competencies necessary to occupy a leadership position.

Francisco Javier Díaz Conde Education Details

Frequently Asked Questions about Francisco Javier Díaz Conde

What company does Francisco Javier Díaz Conde work for?

Francisco Javier Díaz Conde works for Makro Colombia

What is Francisco Javier Díaz Conde's role at the current company?

Francisco Javier Díaz Conde's current role is Gerente regional de operaciones, ventas y expansión.

What schools did Francisco Javier Díaz Conde attend?

Francisco Javier Díaz Conde attended Politécnico De Colombia, Politécnico Grancolombiano, Imf Business School, Universidad Camilo José Cela, Univesidas Catolica Andrés Bello, Universidad 'alejandro De Humboldt'.

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