Freddie Johnson Email & Phone Number

Earth City, Mo, Us

As the Director of Sales of Kroger, Manage and oversee the sales operations of this division. I have the responsibility of designing the team plan and meeting targets along with developing relationships and maintaining them with Kroger along with our clients.Highlights Nationally Launched 11 new items  Certified Delta Blackbelt in data analytics Develop and implement sales strategies to expand market share and enhance customer satisfaction. Foster strong relationships with key personnel inside Kroger, ensuring long-term partnerships. Analyze market trends and competitor activities to identify opportunities for growth and improvement. Collaborate with marketing and product development teams to align sales initiatives with business goals.

Cincinnati, Oh, Us

In October of 2016, I was approached by a friend and previous coworker at Advantage Solutions about Empire Marketing Strategies. She believed I would be a good fit for the company’s culture and dedicated expansion due to my experience as a Business Manager, and my knowledge of Kroger.I joined this Kroger focused team to manage 34 grocery clients, equating to $32M worth of sales volume within Kroger.As the Business Development Manager, I work directly with my clients in Kroger to assists with corporate and retail needs. This position is responsible for driving sales success through analyzing data (84.51, Market 6, Stratum, IRI, and Nielsen), promotional initiatives, market and budget planning, new item launches, and recruiting new clients.Highlights: Launched 21 new items in Kroger Signed 13 new clients with the Empire Marketing Strategies team 104% total client growth within one year Tools Used: Market 6 84.51 Stratum IRI Nielsen SPINS data 1WorldSync

St Louis, Missouri, Us

While I was at Interstate Battery, the HBC Director for Advantage Solutions reached out to offer me another opportunity to work with the company. This time I would be a Business Manager in training to help learn the role and understand what tools to use to become successful. As the Business Manager trainee, I was able to sharpen my analytical skills by working with the category management team. The team trained me on how to collect, organize and analyze data for Business Development Managers to present to clients in order to understand results and execute a plan to correct trouble areas in business plans. Additionally, I developed and managed retail initiatives between the Business Development Management Team, Customer Development Management, and the Retail teams. Within 6 months, I was awarded my first client to work with, and by the end of my first year in the role, I was promoted to a Business Manager. As a Business Manager I was the expert for all things Kroger with my clients. This included developing promotional and marketing plans, analyzing data to find opportunities to expand their business, and building stronger relationships with Kroger contacts. The clients for whom I was responsible had a $65 million annual volume with Kroger. I was also able to achieve and exceed all of my clients’ budget goals and achieved a 106% scorecard rating.

Dallas, Texas, Us

When Advantage Solutions made the decision to move my job to the Pennsylvania/New York State area, I decided it was not the right time for my family, and thus opted not to accept the relocation offer. This is when I began with Interstate Batteries as an Assistant Market Manager.While the Assistant Market Manager, I developed and deployed local store and digital marketing techniques and channels to effectively increase awareness, repeat visits, retention, and loyalty among retail customers. I helped maximize lead generation and ultimately the acquisition of new customers. I also had the responsibility of growing and maintaining sales in existing accounts to meet our territory goals. In my role, I managed a team of 5 route drivers. My goal for our route drivers was to develop and strengthen relationships on their route, identify opportunities for sales growth, and drive corporate standards and philosophies. I gathered data from our internal systems to generate monthly sales forecasts and developed sales goals for them to achieve. I also managed 3 warehouse personnel. The warehouse personnel managed inventory, auditing, and assisted route drivers to ensure the proper products and tools were at their disposal to be successful in the field.As a result of our planning, preparation and execution, we grew a declining market by 8% from 2014-2015.

St Louis, Missouri, Us

As a Sales Supervisor, I managed a team of 10 sales representatives whose roles were to service our diverse clients within Wal Mart. My role as a Sales Supervisor was to train, prioritize objectives, monitor Sales representatives’ activities, and manage the budget of my assigned territory.With my success as a Sales Supervisor, a Director of a new team which was being developed, asked me to interview for a Retail Operations Manager for the Northeast region, servicing MARS chocolate in the Wal-Mart banner of stores. I was offered the job, giving me vast visibility and increased knowledge in the retail arena. I also provided leadership for programs and sales promotions for Northeast Region, which was responsible for over $240 million in retail sales annually for MARS in my assigned Wal-Mart stores region.While in the Retail Operations Manager role, I helped create and implement marketing campaigns, sales strategies, incentive contests, and promotional programs, while tracking progress against industry benchmarks.I also executed needs-based analyses and situational assessments to develop, market, and position products and services, generating increased revenue through improved close ratios with customer-focused and consultative, relationship-based sales strategies. As a result, I was able to increase sales by 11% in the region from the previous year through business planning, customer leverage, a strong supervisor and retail representatives, and operation management strategies.