Primarily responsible in keeping engaged customers and providing incremental revenue for all products of QuadX;Designated lead of Customer Lifecycle and Value Management team with the primary goal of increasing usage, lowering churn and maintaining profit margin of all products of QuadX;Sets direction and strategy for each customer life-stage from conversion to retention management such as strategic plan for usage stimulation and retention, etc;In charge of analytical… Show more Primarily responsible in keeping engaged customers and providing incremental revenue for all products of QuadX;Designated lead of Customer Lifecycle and Value Management team with the primary goal of increasing usage, lowering churn and maintaining profit margin of all products of QuadX;Sets direction and strategy for each customer life-stage from conversion to retention management such as strategic plan for usage stimulation and retention, etc;In charge of analytical reports that helps marketing team in developing marketing campaigns and plans;Responsible in generating relevant and timely reports for effective analyses on customer behavior, segmentation and profiling for international service of the company;Collaborates with data, product and development team in creation of new features or enhancement on all products of the company;Continually mentored, coached and motivated members of team. Oversee initiatives related to customer management. Show less

Single point of contact in creating strategic CLM campaign plans for QuadX Products (ShippingCart and CheckMeOut/GoGo Xpress) and oversees execution and monitoring of results;Responsible in developing real-time, batch and contextual CLVM campaigns via real-time and batch campaign platform and oversees execution and monitoring of results of all campaigns launched;Responsible for all development, standardization and automation of reports and metrices for ShippingCart Business… Show more Single point of contact in creating strategic CLM campaign plans for QuadX Products (ShippingCart and CheckMeOut/GoGo Xpress) and oversees execution and monitoring of results;Responsible in developing real-time, batch and contextual CLVM campaigns via real-time and batch campaign platform and oversees execution and monitoring of results of all campaigns launched;Responsible for all development, standardization and automation of reports and metrices for ShippingCart Business, Marketing and Customer Lifecycle and Value Management via PowerBi, Google Looker Studio and Mode Analytics;Actively involved in creation of data mart and data mart libraries for all datasets of ShippingCart;Collaborated with other teams in creation and development of policies and / or programs that helped maintain customer centric servicesDesignated lead for launching ShippingCart Japan; developed end-to-end launch plan Show less

Responsible in creating strategic plans for each customer life-stage from acquisition and conversion to retention and win backResponsible in developing real-time batch and contextual CLM campaigns across all customer life-stage via real-time and batch campaigning platforms using insights from analytics team, research team and previously launched campaigns;Oversaw execution and monitoring of campaign results;Responsible in development, standardization and automation of… Show more Responsible in creating strategic plans for each customer life-stage from acquisition and conversion to retention and win backResponsible in developing real-time batch and contextual CLM campaigns across all customer life-stage via real-time and batch campaigning platforms using insights from analytics team, research team and previously launched campaigns;Oversaw execution and monitoring of campaign results;Responsible in development, standardization and automation of reports and metrics for Customer Value Management and Brand Marketing Department;Responsible in generating relevant and timely reports for effective analyses on subscriber behavior, reasons for churn, customer segmentation and profiling for Smart prepaid and Smart postpaid subscribers;Responsible in making sure that Business Analytics Models (Predictive models and Segmentation) are incorporated / integrated to CLM CampaignsInvolved in creation of Customer and Campaign Data Tables which ensured fast review of released CLM campaignsInvolved in planning of the rewards system, points computation, points conversion and forecasting of points burning for the Loyalty and Rewards teamSuccessfully implemented two POC for contextual and real-time campaign platformHelped other teams such as Wifi team in fast development and validation of data files and in creating execution plans. Show less

In charge of all analytic requirements and generating relevant and timely reports for effective analyses on customer behavior, usage analytics and customer segmentation and profiling of ABS-CBN Mobile;Actively involved in creation of data marts and data library for ABS-CBN Mobile data sets (customer data, usage data, etc.)Involved in creation of policies and /or programs that helped maintaining customer centric services;Responsible in development of SAS scripts / queries… Show more In charge of all analytic requirements and generating relevant and timely reports for effective analyses on customer behavior, usage analytics and customer segmentation and profiling of ABS-CBN Mobile;Actively involved in creation of data marts and data library for ABS-CBN Mobile data sets (customer data, usage data, etc.)Involved in creation of policies and /or programs that helped maintaining customer centric services;Responsible in development of SAS scripts / queries used for ETL processes, report development, program and campaign tracking and analyzing data used for data insighting;Developed several campaign dashboard and visualization for ABS-CBN CLM and Marketing team;Created several customer behavioral models that was used by CLM team in crafting engagement and retention campaigns for ABS-CBN Mobile; Show less

Responsible for the design, development and implementation of customer data and customer behavioral models – customer segmentation and scoring, customer valuation, response models, predictive models, etc.;Responsible in assuring data accuracy by performing data auditInvolved in implementation and creation of data warehouse system, data marts and data libraries;Solely responsible for all analytical requirements, creation, standardization and generation of reports and… Show more Responsible for the design, development and implementation of customer data and customer behavioral models – customer segmentation and scoring, customer valuation, response models, predictive models, etc.;Responsible in assuring data accuracy by performing data auditInvolved in implementation and creation of data warehouse system, data marts and data libraries;Solely responsible for all analytical requirements, creation, standardization and generation of reports and metrices for CRM and Marketing team;In charge of development, preparation and standardization of management and business reports for wi-Tribe Management Team;Actively involved in creation and development of sales and marketing programs for acquisition and conversion, usage and retention, and loyalty and rewards;Involved in creation and development of policies and / or programs that enhanced service quality and reliability;Helped develop new processes – defined risks, constraints and limitation and ensured that new programs, policies and/or projects were implemented on schedule and efficiently. Show less

Responsible for creation and generation of standardized reports and metrices for CRM purposes of Bayan Telecommunication, Inc. and Multimedia Telephony Inc. (MTI) as subsidiaries of ABS-CBN Corporation using SAS Systems and Portrait Miner by KPability;Conducted data audit to ensure and maintain data integrity;Collaborated with Bayan and MTI Analytics team and Marketing team in creation of plans, campaigns and programs from derived actionable insights;Produced predictive… Show more Responsible for creation and generation of standardized reports and metrices for CRM purposes of Bayan Telecommunication, Inc. and Multimedia Telephony Inc. (MTI) as subsidiaries of ABS-CBN Corporation using SAS Systems and Portrait Miner by KPability;Conducted data audit to ensure and maintain data integrity;Collaborated with Bayan and MTI Analytics team and Marketing team in creation of plans, campaigns and programs from derived actionable insights;Produced predictive churn models for Bayan and MTI products. Show less

Monitored and assessed company sales and feeds production on a monthly, quarterly and yearly basis with comparison on total production of fish and livestock of the Philippines;Conducted several studies and research on market pricing, production of goods and importation of raw materials related to fish and livestock feed production;Conducted regular customer satisfaction survey for PetOne, FeedPro and Tateh Feeds products;Monitored performances of all technical sales and… Show more Monitored and assessed company sales and feeds production on a monthly, quarterly and yearly basis with comparison on total production of fish and livestock of the Philippines;Conducted several studies and research on market pricing, production of goods and importation of raw materials related to fish and livestock feed production;Conducted regular customer satisfaction survey for PetOne, FeedPro and Tateh Feeds products;Monitored performances of all technical sales and marketing creation representativesHandled all inquiries on products across all communication channels of the company Show less