Francis Karl Calica Email & Phone Number

Valenzuela, NCR, PH

Makati, National Capital Region, Philippines

Makati, National Capital Region, Philippines

Primarily responsible in keeping engaged customers and providing incremental revenue for all products of QuadX;Designated lead of Customer Lifecycle and Value Management team with the primary goal of increasing usage, lowering churn and maintaining profit margin of all products of QuadX;Sets direction and strategy for each customer life-stage from.

Makati, Philippines

Single point of contact in creating strategic CLM campaign plans for QuadX Products (ShippingCart and CheckMeOut/GoGo Xpress) and oversees execution and monitoring of results;Responsible in developing real-time, batch and contextual CLVM campaigns via real-time and batch campaign platform and oversees execution and monitoring of results of all campaigns.

NCR - National Capital Region, Philippines

Responsible in creating strategic plans for each customer life-stage from acquisition and conversion to retention and win backResponsible in developing real-time batch and contextual CLM campaigns across all customer life-stage via real-time and batch campaigning platforms using insights from analytics team, research team and previously launched.

In charge of all analytic requirements and generating relevant and timely reports for effective analyses on customer behavior, usage analytics and customer segmentation and profiling of ABS-CBN Mobile;Actively involved in creation of data marts and data library for ABS-CBN Mobile data sets (customer data, usage data, etc.)Involved in creation of policies.

Pasong Tamo Ext., Makati, Philippines

Responsible for the design, development and implementation of customer data and customer behavioral models – customer segmentation and scoring, customer valuation, response models, predictive models, etc.;Responsible in assuring data accuracy by performing data auditInvolved in implementation and creation of data warehouse system, data marts and data.

Diliman, Quezon City, Philippines

Responsible for creation and generation of standardized reports and metrices for CRM purposes of Bayan Telecommunication, Inc. and Multimedia Telephony Inc. (MTI) as subsidiaries of ABS-CBN Corporation using SAS Systems and Portrait Miner by KPability;Conducted data audit to ensure and maintain data integrity;Collaborated with Bayan and MTI Analytics team.

Quezon City, Philippines

Monitored and assessed company sales and feeds production on a monthly, quarterly and yearly basis with comparison on total production of fish and livestock of the Philippines;Conducted several studies and research on market pricing, production of goods and importation of raw materials related to fish and livestock feed production;Conducted regular.