Functional beverage company providing 100% all-natural products using a proprietary blend of vitamins and minerals to provide 10-15 times the electrolytes of common sports drinks.Created and implemented end-to-end business strategies to build infrastructure, identify opportunities and develop CPG distribution network across all channels, growing company from $250K to $10MM+ annual revenue with 20% net profit and from 300 to 15K domestic and 2.5K international points of distribution. Built team from the ground up including Director of Sales & Marketing, PC&L Manager, and admin/sales coordinators.SALES• Met/exceeded all sales revenue goals YOY while retaining 90% of secured distribution.• Identified, contracted and managed a team of best-in-class brokers covering Amazon, grocery, mass and c-store channels.• Retailer & distributor account examples: Walmart, Amazon, HEB, Kroger, Albertsons, Food Lion, Wegmans, Tops, Shaws, Publix, KeHE, UNFI, VMC, McClane, and regional and international distributors/importers.MARKETING• Designed a hybrid CPG/experiential/mission-based go-to-market strategy with a single digit marketing budget.• Built a brand ambassador and event activation network.• Became a subject matter expert and presented at nutritional/medical trade shows, gaining free endorsement from team nutritionists and medical staff.OPERATIONS• Reformulated product to make it more functional and meet USDA Organic standards and continue to personally develop all product formulations and line extensions.• Secured USDA Organic, OU Kosher and GMP (excellent) certifications.• Identified opportunity and defined strategy for eco-friendly products, working with vendors to be one of the first PET products using 100% recycled plastic and 100% recycled cardboard on the market (achieved without increasing COGS).FINANCE• Identified and vetted all potential private equity partners as well as built & presented pitch deck, growth plan and financial modeling.

Responsible for Amazon and Costco account sales. Consistently produced results exceeding company and industry performance. Extremely active in Amazon deal space. Managed over 2,000 SKUs, revenue of approximately $500 million and team of 5 manager level professionals.

Responsible for sales to grocery and club classes of trade.

Responsible for sales in the distributor, institutional and regional chain account classes of trade. Experience in direct selling and broker management.