Fernando Kijel Email & Phone Number

Landquart, Graubünden, Switzerland

Landquart, Graubünden, Switzerland

Zürich Area, Switzerland

Guided by an international group of leading orthopedic and neurosurgeons, the Community Development Manager and his team are responsible for creating and implementing the global AO Spine marketing, communications and membership strategy.

Schaan

Corporate strategy consultant in the Corporate Development department

Schaan, Liechtenstein

Responsible for Brand Strategy development, internal MarComs consulting and Brand Management processes re-engineering.

Responsible for Product Lifecycle Management of fast-cure chemical anchors.

California, Usa

Responsible for sales in Southern California, for the Civil Engineering segment.

Schaan, Liechtenstein

Responsible for Product Lifecycle Management of Stud Anchors. Also Business Unit Anchor’s Ambassador to the Steel & Metal Trade. Key projects included the development of the Medium Duty product portfolio positioning strategy, development of new updated factbase, and implementation of a new Product Development roadmap.

Santiago De Chile

Responsible for development, implementation and steering of product/marketing strategies. Also responsible for Trade strategy development, implementation and steering for the Steel & Metal, Mechanical & Electrical, Civil Engineering and Building Construction trades.

Santiago De Chile

Fully responsible for both key business segments, Petcare and Snackfoods. Area of responsibility included development, coordination and execution of programs consistent with all brands’ strategies, such as identification and business opportunities management, special projects development, communication plans development, creative development (advertising-wise), negotiation with media networks, multimedia campaigns, general budget (brand support and divisional fixed costs). I led a team with 2 direct reports, reporting to a Regional Marketing Director based abroad.

Buenos Aires

Accountable for brand profitability, responsible for identifying consumer needs, engaging the necessary market research and designing brand strategies and new products for Mars' catcare business. This also included ongoing market analysis, competition follow-up and identification of segment trends. Also responsible for the coordination of the in-market activities with the regional sales teams, and developing and implementing brand programs and advertising campaigns.

Buenos Aires

Responsible for the management of the key, international accounts at the agency (M&M’s/Mars, Procter & Gamble, Cadbury Beverages). My key responsibility was to flawlessly interface between the creative teams and our clients, understanding our clients’ brands needs, and effectively transferring that understanding into efficient Creative Briefs and Communication Strategies. Other responsibilities included coordination of all production works, administration of accounts profitability and supervision of creative developments prior to the presentation to the clients.